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Deciphering Foreign Trade Clothing Wholesalers To Create Clothing Brand Experience

2011/11/29 14:07:00 7

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Clothing Wholesaler Experience In Foreign Trade

Foreword: Recently, a friend who had been struggling for decades in the clothing industry, Mr. K called to prepare for the operation of the clothing brand. Before he set up a medium-sized garment processing plant, he mainly took orders for some big clothing orders.

clothing

There are also some unique insights into fashion trends.

Last year, he opened a wholesale clothing stall in Shenzhen Nanshan, mainly engaged in Shenzhen foreign trade clothing wholesale, mainly in Europe and America foreign trade fashion.

The wholesale stall business is booming. The old K himself is very busy. In his words, he is busy and valuable.

Because the profit he made before the order processing is too low, but he is not satisfied with it.

Because he is also anticipating the future.

clothing

The wholesale market mode will gradually be eliminated, and the clothing brand will be the main force in the future.

In fact, it is not simple to pform from a foreign trade garment wholesale to a garment brand: (1) first, running a clothing brand requires sufficient capital and management experience.

Many domestic foreign trade enterprises are turning to processing small profits in foreign trade because they do not have enough strength to compete in the domestic market.

Most of the foreign trade clothing enterprises in China are small and medium-sized enterprises, and most of them are typical "processing enterprises". Because of the cheap labor cost in China, their production capacity is relatively strong. While concentrating on production, enterprises have basically not invested in product design and marketing, and their structure and mode are relatively simple.

And most enterprises have basically formed "business oriented".

Management

The mode is to solve the order problem by salesmen pulling foreign trade orders. Enterprises are only responsible for production and processing, and sales and product development do not need to be invested.

(2) most foreign trade clothing enterprises lack marketing organizations and channels.

Most export enterprises do not require much quantity and quality of marketing personnel, and do not need too many marketing strategies and means, so long as they can satisfy the needs of ordinary foreign customers, even if they can get orders, they will complete sales.

And there is a widespread phenomenon that corporate executives are the biggest salesmen in the company, and their talents can not adapt to the development of the domestic market.

(3) lack of R & D capability of clothing products.

When designing foreign trade garments, most enterprises produce products on a single basis. They do not have high requirements for product design, technology, research and development capabilities, and have no need to design and develop new products voluntarily.

All these factors lead to successful pformation.

clothing

There are few brands, and the reason why old K is so confident in the brand pformation of clothing is, on the one hand, that the old K has a long-term vision for development. On the other hand, he has a certain understanding of the operation of big clothes.

But it is far from enough to create a clothing brand in China.

To create a clothing brand, we need to go out of imitation mistake first, because fashion.

Women's wear

The phenomenon of "plagiarism" is very serious. The market is in the stage of ebb and flow. Many brands of clothing that taste and potential are forced to use buyout fabrics, import expensive production lines, or even postpone the new time to market to prevent imitation.

Before we have discussed a clothing brand or clothing category, if we want to get development in the long run, we must create our own unique brand.

style

。

Just like LV sometimes adopts some latest fashion elements, but its basic style remains unchanged for a long time.

2, resource integration, and establish a rapid response mechanism.

Including the establishment of a sound information feedback mechanism, timely monitoring of the sales situation of various stores, to understand the acceptance of the latest customer products, understand that those products are salable, those products are unmarketable, those products are potential, so that enterprises can better configure the next design and production resources according to the needs of customers.

3, attract excellent talents in garment industry.

Professional fashion designers can bring fresh blood to enterprises and keep the preface of enterprises and fashion consistent.

4, we might as well start a flagship store in large and medium-sized cities.

Large and medium-sized cities have stable consumer groups, and are also in the preface of fashion.

An enterprise's own flagship store can be used to display the brand culture and convey the cultural connotation and individual strength of the brand with various concepts, thus laying a solid foundation for the next stage of chain joining.