Clothing Online Shopping Has Become A New Hot Spot For Investment
In November 11th,
Green box children's wear
The single day sales exceeded 40 million, becoming the big winner of Taobao mall promotion during the singles day.
Behind the green box, the shadow of the wind is active.
Green boxes started in Taobao
online shopping
At the end of last year, the brand had won 120 million yuan of wind investment.
The industry believes that with the gradual maturity of e-commerce environment, the online shopping industry represented by clothing is entering the golden period of development.
The quarterly monitoring data of China's online retail market in the third quarter of 2011, released by the think-tank, shows that in the three quarter of this year, China's clothing online shopping scale reached 44 billion 100 million yuan, an increase of 0.4% over the same period, an increase of 65.2% over the same period last year, and the proportion of clothing products accounted for 20.8% of the total network pactions.
Analysys think tank expects 2011 Chinese clothing (000902, stock bar) products online retail.
market size
It will reach 170 billion yuan, an increase of more than 50%.
E-commerce will become one of the most growing channels of clothing sales.
At the same time, sales of physical clothing stores showed a significant downward trend.
According to the Ministry of commerce data, both retail sales and retail sales growth slowed down in October.
Retail sales of 100 large retail enterprises increased by 16.73% over the same period last year, and the growth rate was 15.12 and 11.86 percentage points lower than that of the same period last year. The retail sales volume decreased by 5.82% compared to the same period last year, and the growth rate was 8.02 and 18.06 percentage points lower than the same period respectively.
Sales of most clothing categories fell sharply year-on-year.
Clothing products online sales suddenly rise, attracting wind investment gold.
After winning the first round of US $20 million venture capital in March of this year, Vc firm has won a B round of $100 million in just 4 and a half months.
According to people familiar with the matter, the company has planned to conduct three rounds of financing before listing, and its C round financing has also been included in the agenda.
Xiu Xiu net is the first e-commerce website to buy insurance for the brand in China. A series of marketing initiatives help the network to enter the first camp of fashion online shopping.
According to statistics, since the beginning of this year, there have been more than 10 cases of VCs from clothing websites.
In 2011, the investment of VC and PE on China's clothing online shopping will exceed the highest level since 2005.
NetEase technology for the Sequoia, IDG, Itou Tada, SBI and many other well-known venture capital companies surveyed "venture capital investment trends in the Internet field" report shows that up to 56% of the VC managers are interested in online clothing represented by branding.
potential
E-commerce enterprises.
- Related reading
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