Chen Dapeng: China'S Garment Industry Needs To Upgrade Its Soft Power From Big To Strong.
Chen Dapeng, executive vice president of the China clothing association, said in Harbin 29 days ago that China is from a large garment country.
clothing
The key to the pformation of powerful countries is to enhance the soft power of the garment industry.
Chen Dapeng said that China has a world-class garment factory, has advanced manufacturing and sewing equipment, has excellent technical workers, and can process world brand products.
China has more than 50 billion garment production capacity each year, and clothing exports last year exceeded 120 billion yuan.
Why does the price of the same quality clothes vary by several times or even dozens of times due to the different brands? Chen Dapeng told reporters that different brands bear different cultural connotations, so the value of clothing is finally embodied as
Culture
Value added.
To become a strong garment country, China must improve its soft power, that is, the cultural creativity in the clothing industry.
Chen Dapeng believes that the clothing industry is not only a labor-intensive enterprise, but also a new technology industry. It is fashion and culture.
industry
At present, the overall innovation ability of China's garment industry is improving, but it still needs to be strengthened in terms of cultural creativity, design and R & D capabilities.
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