Value Low Price Raw Materials &Nbsp; Yiwu One Garment Maker Stocked 200 Thousand Items In Off-Season.
Foreign trade is sluggish.
industry
Business is coming early in the off-season.
In this regard, the vast majority of merchants in Yiwu choose to stick to it.
market
Hao Hao is one of the owner of advertising shirt shop owner Xu Juan.
The difference is that the female boss of the clothing store from Lishui is not only guarding the booth.
In the future, when the economic situation is uncertain and her peers are limiting their production, she made a bold decision to prepare 200 thousand stocks before the peak season of April 2012.
T-shirt
And POLO shirts.
200 thousand pieces in stock in the off-season
Similar to other small commodities, the peak season of foreign trade in T-shirts and POLO shirts is concentrated in 4~6 months and 9~11 months each year.
So, after the end of this year's peak season, there are many markets in the park.
clothing
Merchants turn to domestic sales.
But at the same time, they are also worried about the foreign trade situation next year.
According to the insiders, the export of Yiwu's clothing industry is generally not good this year due to unfavorable factors such as the European debt crisis, the Middle East turmoil, the appreciation of the renminbi, and the rise in domestic wages. Some business owners and businesses have to reduce production or reduce the volume of goods due to backlog.
However, Xu Juan, owner of Yiwu Hao Hao advertising sweater shop, does not seem worried.
A few days ago, she specifically told the factory in Lishui to store 200 thousand T-shirts and PO-LO shirts for sale next spring.
"Foreign trade and domestic sales are changing every year, but business has to be done every year."
Xu Juan said that although the European debt crisis has not yet left and turmoil in the Middle East has followed one wave, it has decided to reserve some stocks in the off-season.
In her view, "people have no worries and worries". If an enterprise or a store has no long-term plan, it will be difficult to do business.
Before communicating with manufacturers, Xu Juan made a total of five models, each with a quantity of 30 thousand ~5 units, with a total of about 200 thousand pieces.
The colors are well matched, short sleeves, and long gowns, except for T-shirts and POLO shirts.
Look at cheap raw materials
Reporters noted that in the vast advertising agency, an ordinary T-shirt price tag of about 6.5 yuan, POLO shirt can be sold to 9 yuan a piece.
But compared with last year, the quotations fell by 0.5 yuan / piece and 1 yuan / piece respectively.
Xu Juan said the price drop was due to falling raw material prices.
During the conversation, she revealed that the reason why it was bold to stock up in the uncertain foreign trade market was the low price raw materials.
According to introduction, there are mainly two kinds of materials for T-shirts and POLO Shirts: cotton fabric and polyester cotton fabric, and the price trend is closely related to cotton.
This year happened to be a year when cotton prices plummeted. In November last year, 33000 yuan / ton of cotton fell back to 19000 yuan / ton.
Affected by this, the main quotation of all cotton yarn needed for the production of cloth was also reduced by about 8000 yuan / ton compared with the beginning of the year.
Therefore, the price of cotton and polyester cotton fabrics both fall down.
At present, the price of cotton cloth with a width of 1.5 meters is quoted at 7 yuan ~15 yuan / meter, compared with 10 yuan ~20 yuan in the beginning of the year, which has dropped by nearly 30%.
Polyester cotton fabric is polyester cotton blended fabric, slightly cheaper, the price of 6 m ~12 yuan / m, the year's decline is comparable to that of cotton fabric.
"Next year's cotton is not sure what the market price is, and now the price is low, more inventory, and so on the demand for a rebound in the peak season, when prices rise, my product has an advantage."
Xu Juan initially judged that there was little room for cotton prices to fall next year.
Therefore, at low prices, some stocks can be prepared for the peak season next year, and the two is to avoid risks arising from the price fluctuation of raw materials.
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Do business in the off-season
The new year is coming.
These days, the first thing Xu Juan comes to the store every day is to open the computer and take care of the shop.
"The off-season is the preparation time for us, the inventory is ready, and the sales mode also needs to work hard to develop it."
When it comes to online shop, she says that there is no time to take care of it in the busy season.
But now that it's empty, we have to manage well.
Reporters learned that, as early as the bin Wang market, Xu Juan, with the help of customer service staff of small commodity city network, registered a "onccc" online shop and began to touch the net.
At first, according to the guidance of customer service personnel, she uploaded and updated pictures every day, answering questions to customers, and receiving many orders from the Internet.
For example, a Singapore customer who came from the Internet has made an order through the Internet: three thousand POLO shirts and shorts, and more than 70 thousand yuan.
Later, due to the busy business, there was no time to take care of it, and the online store failed to take care of it in time.
But this time, Xu Juan intends to use the three or four months' off-season time to make a good operation of the online store and gather up the popularity to prepare for the expansion of the product market next year.
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