"Shaoxing Home Textiles" Was Named Zhejiang Regional Brand.

A few days ago, " Shaoxing home textiles "Zhejiang famous brand strategy promotion committee has been identified as" Zhejiang regional brand ". This is the first" Zhejiang regional brand "of Shaoxing county. It has added new impetus to Shaoxing textile enterprises to participate in market competition. "This also adds a" golden card "to the Shaoxing textile industry, which is the development of the cluster of light textile industry. Regional brand A good start for development. " County Quality Supervision Bureau official said.

It is understood that "Zhejiang regional brand" is a certain industrial cluster formed by a fairly large industrial scale, large market share, and high visibility. Reputation A collective name brand of a product or product. Compared with the general monomer brand, regional brand is the identification of the leading industry brand in a region.

In recent years, the production of household textiles in Shaoxing has been developing rapidly. The products have been extended to decorative fabrics, warp knitted decorative fabrics, curtains, tablecloths, embroidery, bedding and so on. So far, there are more than 700 home textile production enterprises in Shaoxing, including 70 enterprises above Designated Size, which achieved sales of 32 billion 500 million yuan last year and self export volume of 430 million US dollars. Shaoxing home textile has become the largest in Shaoxing county. Industrial Cluster Meanwhile, it has also become an important part of the domestic textile industry. Shaoxing home textile has been "full of cloth" all over the world.

"Since 2008, the Shaoxing County Home Textile Association registered" Shaoxing home textile "collective trademark, Shaoxing County home textile enterprise actively" Baotuan "development, now has the" Zhejiang regional brand ", is more conducive to Shaoxing County textile industry to enhance market competitiveness. It is understood that in recent years, Shaoxing County textile enterprises have participated in more than 20 international exhibitions. At the same time, under the organization of the county home textile association, they participate in China International Home Textiles and accessories exhibition every year. They display the characteristics and regional advantages and cultural connotations of Shaoxing home textile enterprises, and display the overall Shaoxing home textiles as far as possible. brand effect 。 At the same time, "Shaoxing home textile" also pays great attention to vigorously develop the domestic market. Most home textile production enterprises in Shaoxing county have direct outlets in China Light Textile City. "Heng Mei home textile" has more than 100 direct selling points in major cities throughout the country on the basis of the existing sales network.

"Shaoxing home textiles" has won the "Zhejiang regional brand", which is also one of the achievements of Shaoxing county's brand strong county construction. According to the relevant person in charge of the County Quality Supervision Bureau, Shaoxing county has always insisted on the establishment of regional brand as an important strategy to deploy. It has promulgated the implementation plan for deepening the famous brand strategy and accelerating the establishment of the famous brand of home textile industry, and the Shaoxing county's accelerating action plan for textile industry cluster upgrading. It has included the Shaoxing home textile as the main content of the upgrading of the industrial cluster. A series of policies have effectively promoted the development of the home textile industry in Shaoxing, thus promoting the development of the regional economy.