PEAK Is Proficient In Sports Management Wisdom &Nbsp; Choice Of Information Avenue.

Speaking of Quanzhou, I can not help but remind you of a large number of famous shoes and garments.

Xu Jingnan, the founder of PEAK, started building factories in 1988 and founded PEAK in 1991.

Now PEAK has an effective and extensive sales network in China, and its authorized retail outlets are located in China's first tier, second tier and three tier cities.

These retail outlets are owned and operated by their distributors or retail outlets operators. As of December 31, 2010, the number of authorized retail outlets in PEAK has reached 7224.

The rapid expansion has also brought a series of management difficulties to PEAK. How to integrate online marketing and offline marketing? How to establish a reasonable commodity plan and efficient execution system? How can we cluster the brand customer base and achieve precise marketing? How can we establish a complete information platform for direct and franchise systems? "We can't just pursue the speed of opening stores."

PEAK CEO Xu Zhihua believes that a sustainable enterprise must have a solid foundation and a standardized workflow.

Information needs continue to expand

Xu Zhihua was the first executive manager of PEAK to implement information technology. "At first, some people thought it was troublesome, but such a management mode is the foundation for enterprises to go far, and we must go through this step."

Xu Zhihua said, if management is backward, how can we talk about brand internationalization?

In 2001, PEAK started from the inventory system dealing with raw materials and finished products. In 2005, PEAK entered multi system and multi module stage. Until 2010, OA, POS, MRP, finance and other systems or modules were built.

But with the expansion of PEAK, there are some bottlenecks in information construction.

For example, each system or module is relatively independent and there is no synergy between departments. Modules have no organizational concepts, they are solidified, they can not expand further, and they can not cope with the change of business organization very well.

To this end, PEAK hopes to set up a platform for group management and control. All business departments and organizational levels will generate data, share data and apply data on a platform, and realize the whole process control on the same enterprise portal.

From raw material production to consumption data of each customer, through the sharing of the same platform, the reaction speed of the whole supply chain can be improved.

Information system emphasizes flexibility

In the re selection of information system, PEAK mainly considers three aspects.

First, the flexibility of the system, such as PEAK, is in a period of rapid development. The management mode, organization structure and operation mode are not fixed, or in a changeable state, so it is necessary to rely on a more flexible system to cooperate.

Second, the system can satisfy the concept of three in one, namely horizontal integration (enterprise internal coordination), vertical integration (industrial chain coordination) and financial business integration.

Third, the system must be customer focused and adapt to the rapid changes of consumers.

Talking about why there is no choice of foreign information systems, PEAK CEO Xu Zhihua and Franklin Kingdee board chairman Xu Shaochun once said: "the reason for giving up foreign software is to see Kingdee EAS flexible expansion and localization services."

PEAK CIO Bing Shou Cheng further explained: "foreign software is mostly designed for mature markets, mature industries, mature enterprises and mature consumer groups in Europe and America. The software framework is also very mature and has not left much room for adjustment.

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The management of most European and American enterprises has been stable, and the chain of supply chain controlled by enterprises is also very short. "

After careful selection, PEAK and Kingdee group began to deploy Kingdee EAS system, and launched comprehensive strategic cooperation in various fields such as supply chain, production, distribution, retail, e-commerce, finance, human resources and collaborative office.

In this way, PEAK's information construction started from its own development system. After 6 years of long exploration and attempt, it finally abandoned the original 10 nearly independent parallel systems and embarked on the road of building enterprise level information platform, and sought to build a management and IT integration solution to support the enterprise's comprehensive upgrading.

Remarkable achievements in informatization construction

In December 9, 2010, EAS started the project together.

In May 30, 2011, PEAK EAS collaborative project was formally launched, including portal, process management, knowledge management, document management, 3G application, IM integration and other modules.

Through the EAS system, PEAK has built an enterprise integration portal. In addition to different role gateways for internal leaders and employees, it also established channel gateways, franchisee portal, member portal, Supplier Portal, etc., and integrated the internal office doors and the outside to create multi portal clusters. It realized the electronic management of official documents, standardized management of the schedule plan and unified management of office resources, standardized the management process, and monitored and managed the process operation, process optimization, process statistics and execution efficiency analysis, so that the business process execution could be visualized, pparent and digitalized.

At present, the EAS collaboration system has achieved high process coverage, usage and high concurrency. It has an average online number of over 2500 people per day and more than 500 users. The users have covered PEAK sports, channel providers, franchisees and partners.

In the autumn of 2011, the PEAK order meeting was held in a single space of more than 10000 square meters in Xiamen Convention and Exhibition Center. More than 3000 participants, more than 1600 mobile PDA and hundreds of computers were placed at the same time. This is the first time for the domestic garment industry.

In November 18, 2011, Kingdee's management practice and Exploration Tour - PEAK group was held in Quanzhou, and more than 260 senior executives visited PEAK group. In the event, bin Shou Cheng, with PEAK's personal experience, discussed how the group shoes and clothing enterprises were informationalized and demonstrated the wireless ordering Conference on the spot.

Speaking of cooperation with Kingdee, Xu Jingnan, vice chairman of Quanzhou Federation of industry and Commerce and chairman of PEAK group, said: "the strategic objectives of enterprises are particularly important for the survival and development of enterprises. We must think about what we can do in the past 20 years.

Only when the strategic objectives are determined will there be vigorous development.

What we consider is to become an international sports brand, and today's long-term development must take ERP as a weapon, so we have PEAK's selection of the information integration platform, until we finally determine Kingdee as a long-term strategic partner.

During the visit, entrepreneurs explored the management wisdom of "digital Quanzhou" to find the successful path of Chinese enterprise management.

An enterprise representative from Guangzhou sighed with emotion: "today I feel the spirit of Fujian businessmen, and PEAK's success is their brand. They are one of the outstanding representatives of China's management mode."