Foreign Trade Dilemma Makes Garment Enterprises Turn To Domestic Market

The European debt crisis and the turbulent situation in Arabia countries, as well as the natural disasters in some countries and regions, and so on. Factor The export situation that made clothing exports was very serious was even worse. Official statistics of the Canton Fair ended in November 4th showed that the two quarter of spring and Autumn Trade Fair Turnover For us $74 billion 760 million, the export volume of textiles and garments reached US $3 billion 420 million, basically recovering to the level of 2007. The difference is that short-term orders account for 88%, showing a rising trend.

"More severe winter than 2008" is the current situation of garment enterprises. foreign trade In the deepest sense of the situation, Zhu Qinghua, a light industry researcher at CIC, analyzed that this is due to the poor international economic environment, slowing down the pace of international economic development, the insufficient demand for foreign trade in clothing, and the direct impact on China's foreign trade volume. At the same time, the appreciation of the RMB exchange rate is strong, and the major garment enterprises are afraid to make a long list to avoid the loss of exchange rate fluctuations.

On the other hand, the advantages of China's garment enterprises are gradually disappearing, and the long-term foundry "identity" makes China's clothing enterprises lack. brand Value, and the rise in prices of raw materials and labor has also pushed up the cost price of Chinese clothing. The cost advantage that once was proud has begun to weaken, and the pressure on the cost of long-term cooperation has mostly broken down. Foreign enterprises have begun to seek more competitive partners and turn to India, Arabia and other countries.

In order to survive and develop, the garment enterprises begin to turn to the domestic market on a large scale, with dual layout under the line and line, expand the domestic sales channels to the maximum extent, tap the potential of the domestic consumer market and seek the growth point of interests, and Zhang Yanlin, director of the Investment Research Institute of CIC, points out that the domestic consumption market is not conducive to the survival and development. potential Larger, clothing enterprises from foreign trade to domestic sales is an important turning point for their survival and development. If we can complete the two "seamless docking", the export-oriented clothing enterprises will not be trapped by "predicament".

In the 2011-2015 years' investment analysis and prospect forecast report of China garment industry released by CIC, it is pointed out that clothing enterprises require higher capital turnover rate. Shortening the recovery cycle as much as possible will revitalize the operation speed of enterprises and raise the level of enterprise revenue, which will also contribute to the development of the industry.