Foreign Trade Predicament &Nbsp; Clothing Enterprises Aim At Domestic Market.

The European debt crisis and the turbulent situation in Arabia, as well as some natural disasters in some countries and regions, made the export situation worse. The official statistics of the Canton Fair, which ended in November 4th, showed that the turnover in the two quarter of spring and autumn was 74 billion 760 million dollars. clothing The turnover reached US $3 billion 420 million, which basically returned to the level of 2007. The difference is that short-term orders account for 88%. trend 。

"The more severe winter than 2008" is the deepest feeling of clothing enterprises to the current foreign trade situation. Zhu Qinghua, a light industry researcher of CIC, analyzes that this is due to the poor international economic environment and slowing down the development of the international economy. pace The demand for foreign trade in clothing is insufficient, which has a direct impact on China's foreign trade sales volume. At the same time, the RMB exchange rate appreciation is strong, and the major garment enterprises are afraid to make a long list to avoid losses caused by exchange rate fluctuations.

On the other hand, our country clothing The advantages of enterprises are gradually disappearing. The long term foundry "identity" makes Chinese clothing enterprises lack brand value, and the rising prices of raw materials and labor have also pushed up the cost price of our costumes. The cost advantage which once was proud has begun to weaken. The cost of long-term cooperation has been largely broken. Foreign enterprises have begun to seek more competitive partners and turn to India, Arabia and other countries.

The prospect of foreign trade is not good enough. In order to survive and develop, garment enterprises begin to turn to the domestic market on a large scale. Sale Channel, tap the potential of the domestic consumer market and seek the growth point of interest, Zhang Yanlin, director of the CIC consultant research, points out that the potential of the domestic consumer market is large. The transformation of the garment enterprises from foreign trade to domestic sales is an important turning point for their survival and development. If we can complete the seamless connection between them, the export oriented clothing enterprises will not be trapped by the "predicament".

In the 2011-2015 years' investment analysis and prospect forecast report of China garment industry released by CIC, it is pointed out that clothing enterprises require higher capital turnover rate. Shortening the recovery cycle as much as possible will revitalize the operation speed of enterprises and raise the level of enterprise revenue, which will also contribute to the development of the industry.