PEAK Counteracts International Sports Shoes And Clothing Brand With Technological Innovation

Lack of technological sense and innovative design capability has always been domestic.

Recently, the ball players of PEAK basketball club visited the design and research center of PEAK Beijing, and held a group confrontation competition with the staff members, and personally experienced PEAK's latest basketball equipment, Battier's six generation war boots.

In the exhibition center of the first floor of PEAK R & D center, the six generation of Battier in bird cage has smooth lines, bold and bold design, and the overall aesthetic feeling that has always been lacking. It can be described with amazing charm.

Hu Bin, the main designer and the busy media, said: "the research and development of scientific and technological products is the key to PEAK's next step. We are sparing no effort in developing new materials for shoes making, fiber and modern design."

Just like falling in love with a person, you will gradually notice her every move, and shoes, too. The next visit, their communication with designers becomes sincere and warm.

Hu Bin, the chief designer, said in his explanation: "design and appearance are the soul of a pair of shoes. If the designer is not enthusiastic, just to cope with the problem of cross over, copy here, use it there, so the finished product is a soulless thing.

Once this is done, it is hard to restore trust and support for a brand.

Cui Yaguang, general manager of PEAK research and development center in Beijing, gave the audience a comprehensive overturn of the concept of R & D Center for domestic sports brands in his R & D keynote speech.

They are surprised to find that PEAK can work hard in designing shoes, rather than simply raising prices. From another perspective, PEAK takes the research and design of new products as a driving force for development.

At this point, PEAK has been closer to Nike's and ADI's sales R & D costs at a rate of more than 10%, instead of simply pursuing huge sums of money in marketing and advertising.

Cui Yaguang said: "PEAK focuses on the development and marketing of basketball products, but we must directly compete with Nike ADI and support the necessary conditions for our products."

The club members who participated in the match experience gave Battier six highly rated feedback. Among them, CCTV sports channel NBA commented guest Su Qun's experience is quite representative: "Battier's six generation technology sense appearance and excellent physical character I like very much, the package is very good, the clothing is comfortable."

This surface evaluation actually contains a lot of PEAK's advanced sports equipment design principles of physical mechanics and special materials for supporting sports shoes.

Battier's six generation Surface concept, three level Cushion-3 (Cushion-3), comfortable Easy Move technology, inner P-SUIT P-SUIT elastic shoe boots and so on, have made preparations for the contending of the world's first-line sports brands.