BELLE'S Same Store Sales Growth Slowed Compared With The First Half Of This Year.

2011/11/30 15:50:00 28

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　　 BELLE International (1880) third quarter operating data show that the same store sales growth slowed down compared with the first half of this year. footwear The same store sales grew by 18.5% while the management target increased by 10% in the second half of the year. Because of strong sales of boots and stable retail discounts, and the increase in the number of shoes per unit of footwear, it also plays a positive role in the growth of same store sales. During the period, the sportswear business increased by 2.5% only in the same store, far below the 6% growth in the first half of the year. At present, sportswear business only involves distribution and retail, and its profitability is lower than that of footwear business. Therefore, as the proportion of footwear business continues to increase, reducing the proportion of sportswear business is expected to improve the gross profit margin and profitability.

Although the group is a leader in the industry, its growth trend is weak in recent years, and it faces greater pressure to find new business growth points. The group has completed the brand coverage of medium and high class women's shoes, and has entered men's wear. Children's wear Footwear business. At present, the group has acquired the Chinese agency for the two children's shoes of "HelloKitty" and "Disney". It is expected that the growth of children's footwear is far higher than that of adult shoes, which will help to boost sales growth.