Wuchuan, The Hometown Of Plastic Shoes: Stamp Out Your Footprint.

Hometown of plastic shoes Wuchuan

Limited space for development and relocation of shoe companies

Shoemaking people in Wuchuan are generally low-key. They have been used to doing business and life peacefully for many years.

The reporter visited the shoe making enterprise under the escort of Bo Pu street and cadres. The main road, Mei Hua Road, runs across the whole street from north to south, and the shoe making enterprises on both sides of the road are lined up.

Gong Zhanbao, the boss of the Cui Cui plastic shoes Co. Ltd., has entered the plastic shoes industry since 1984.

"Just started with only one vertical injection molding machine, manual operation, slow speed, and the quality of plastic shoes produced is not good.

In 1989, I went to Huazhou to buy a piece of iron plate for the same celebration, and spent several months trying to develop a turntable for shoemaking. "

Gong Zhanbao told reporters that about 10 years ago, he moved from the old district to the present Mei Hua Road.

In 2007, Wuchuan was awarded the title of "China plastic shoes town". Gong boss's Baitai plastic shoes Co., Ltd. was also named "China's plastic shoe industry meritorious enterprise".

"Now the situation is that there is too little land in the shop. I want to find a warehouse for the land, but it's hard to get."

Gong boss told reporters that a few months ago he learned that the proposed footwear industry park in Wuchuan was concentrated on the production of shoe enterprises into the park. When planning land use and investment, he reported that the planned land area was 10 thousand square meters and the investment amount was 30 million yuan.

The cadres of Bo Pu Street office are also very impressed by this. He said that the development of the plastic shoe industry is restricted by the land of the enterprises, and the expansion of production must only be done by the high floor of the building - "to the sky".

He confirmed to reporters that the proposed footwear industry park in Wuchuan said, "we were very excited when we heard about the news. When the shoe companies in the area collected the" land and investment situation to enter the footwear industry park ", the shoe companies were very active. More than 40 shoe factories signed up, and reported a total planned land area of 380 thousand square meters, with an investment of more than 1 billion yuan.

However, there are shoe factories waiting in the area.

"A shoe factory that paid 2 million 990 thousand yuan last year went to Xiaoliang town in Maoming last year and decided to move to Xiaoliang, where the factory building has already started."

When the cadre talked about the matter, his speech was full of regrets.

An annual output of 1 billion pairs is not a famous brand.

At the beginning of the reform, "North has Wenzhou, South has Wuchuan".

Today, Wenzhou shoe companies are at the forefront of China's own brand building, while Hao Chuan is still running low-grade plastic shoes OEM production.

After more than ten years' steady and steady progress, the brand effect of Wenzhou enterprises has completely appeared, and the development of their own brands can fully enjoy the maximum profit of each pair of shoes, instead of the upstream brand manufacturers' nose.

Although the output of plastic shoes in Wuchuan is very large, it has been criticized for a long time because of its low-grade OEM production.

As the "hometown of plastic shoes in China", with an annual output of 1 billion pairs of plastic shoes, there is no well-known brand in the country.

The reporter learned from the Wuchuan Bureau of industry and commerce that in 2008 and 2009, the bureau investigated and dealt with a number of plastic manufacturers in the city suspected of trademark infringement of plastic shoes.

At that time, they found in their inspection that many shoe factories produced plastic shoes on the upper part of the upper, with famous brand names of various countries, "crocodile", "Nike", "Puma" trademark.

{page_break}

In 2009, more than 4800 pairs of plastic slippers were printed in a large shoe factory, including the US "Star Spangled Banner" pattern and the president's "Obama" head and the "Obama" letter.

In any case, making brand has become an important choice for Wuchuan shoe enterprises, because only the brand will bring excess profits, only the brand will bring enormous integration power.

A gratifying phenomenon is that in recent years, Hao Chuan shoe enterprises are eager to rush to Mark trademarks. The existing trademarks include flying swans, sharp hair, batik, Xing goose, rainbow molding, shoe shaping, Jian foot Shi, Xingbu Jia, Mei milling, and Chinese street.

In November 29th, when the reporter interviewed in Wuchuan Cui Cui plastic shoes Co., Ltd., the boss took out two different plastic shoes, which marked the two trademarks of his company, "Chu TSE" and "Tongli".

Wuchuan's "alliance standard" wants to palm the industry's right to speak.

In the development of plastic footwear industry cluster, although the number of enterprises is large, most of them are small, and most of them are workshop type processing enterprises, and their quality consciousness is not high. Therefore, Wuchuan has appeared "week shoes" with quality problems only for a week, causing the shoe industry to suffer from the "low tide" of development.

The municipal Party committee and municipal government of Wuchuan has realized that formulating and guiding the enterprises in the plastic industry footwear alliance standard has become a necessity for the growth of Wuchuan's plastic footwear industry.

In August 2009, the city first announced the implementation of the standard of plastic footwear alliance in the whole province.

This is the first standard of the regional plastic footwear industry alliance launched in China and the first industry alliance standard in Wuchuan.

The release of the alliance standard means that Wuchuan plastic shoes enterprises are seeking the right to speak in the industry. This is of great significance to enhancing the regional brand image and the future direction of Wuchuan industry. Meanwhile, under the background of Wuchuan's optimization of industrial development strategy, it also releases the new trend of Wuchuan's traditional industry optimization and upgrading.

"The state does not have the industry standards for such shoes (plastic shoes)," the leaders of the Wuchuan Municipal Bureau of economic and information technology said, Wuchuan is implementing the standard of plastic footwear industry alliance at the right time.

The "alliance standard" is based on the principle that it is higher than the national industry quality standard and is in line with international standards. It has a forward-looking "international perspective". On the one hand, it further promotes industrial technological progress and energy conservation and consumption reduction. On the other hand, it has raised the "technical threshold" of the industry to ensure the leading edge of the industry in the whole country.

At the same time, Wuchuan has made a series of moves. Following the opening of a large shoe exhibition hall in Guangzhou to provide "one-stop" service for customers from home and abroad, it has recently stepped up the planning and construction of a shoe industrial park with an area of 3000 mu.

The relevant leaders in Wuchuan said that the problems of private enterprises in Wuchuan were serious, resulting in duplication of investment and huge waste of resources.

The planning and construction of the industrial park will lead the local shoe enterprises to develop together and operate in clusters, helping enterprises integrate production division and marketing resources, and constantly break through in the areas of deep processing, brand building and export.

And the shoe industry of Wuchuan has realized the importance of scientific research.

At present, 2 research centers organized by the government have deployed specialized research teams, focusing on the development of shoes' colors and styles, as well as the promotion of specialized teams. Many shoe factories also have their own R & D centers.