An Analysis Of The Future Development Opportunities Of China'S Textile Industry In 2011

Domestic demand brings new impetus to textile industry

This year

At the exhibition, we learned from many enterprises that although the export business of many enterprises was affected by the depression in the European and American markets, but because of the business opportunities brought by China's expansion of domestic demand, the sales volume of the enterprises was not reduced by the slowdown in the external demand market.

Hubei Meier Limited by Share Ltd said that the company's sales increased 35% in the first half of this year, but its export growth was less than 10%, and its contribution to domestic sales was great. The proportion of domestic and foreign sales was 7 to 3 this year, and 8 to 2 next year.

Wang Fang, a salesperson of Zaozhuang Haiyang Dynasty Textile Co., Ltd., told us that because of the bad external market situation, the company's exports to Europe and the United States declined this year.

But since last year, the company started to start domestic sales, and domestic sales grew very fast, which made up for the shortage of export and profits were good.

At present, domestic sales account for 10% of the company's total sales, and strive for 30% next year.

Fukuda Industrial (Group) Co., Ltd. has brought a variety of new products this year. The company exhibitors introduced that more than 90% of the company's past products are exported, and now hope to be able to make a fist in the domestic market, and hope that the share of domestic sales will be 30% of the company's sales.

When the Chinese Textile Industry Association (China Textile Industry Association) is leading the patrols to the Futian industrial exhibition, the fabric is told by the exhibitors that the fabric is used for the terminal products such as clothing. It is necessary to pay attention to the use demand of the terminal customers in the composition ratio of the fabric. The enterprises only produce the fabric suitable for the Chinese market to effectively open the market of the domestic market.

Chen Hongwen revealed at the exhibition that sales of Xin Hongxing increased by about 40% so far in 2011, of which the domestic market grew by a large margin.

The company has invested about 2000000 yuan for the exhibition, and has been preparing for 4 months. When the exhibition was held, more than 50 staff members including general manager, designer and marketing staff participated in the exhibition.

New Hongxing shows clothing, pictures, supporting manuscripts and hanging samples. The products on display show industry recognition and shock customers.

Customer satisfaction with exhibits is very high. On the first day of exhibitors, the number of customers coming to the booth is too large, and security guards have stepped in to intervene.

When the exhibition hall closed, the guests did not leave, causing security intervention.

Focus on R & D marketing, enterprise pformation goal is clear

Now we are not positioning ourselves as a textile industry, but rather as a fashion industry.

Chen Hongwen is very clear about the development goals of Xin Hongxing.

To be a fashion industry, we must do well in three aspects of research and development, marketing and service.

To this end, new Hongxing launched a new mode of project docking operation, set up 3 research and development departments, docking projects for customers' requirements, avoiding market homogenization.

From capturing street fashion styles, developing fabrics, and finally designing ready-made garments that can reflect the ultimate effect, the R & D and marketing personnel participate together, and the ultimate goal is to provide products that satisfy customers.

On the other hand, Xin Hongxing works with NOBILIA company in Italy, using the marketing team of NOBILIA to push the new Hongxing products to the European market.

Xin Hongxing's products can be sold for more than 2 dollars per Italian rice cloth.

NOBILIA companies will not be able to enter the Chinese market. They can easily enter the Chinese market through the existing channels of Xin Hongxing.

Cooperation between the two sides leads to win-win situation.

Although the development level of Xin Hongxing is at the forefront of China's fabric industry, Chen Hongwen always says there is a big gap between the development level of European enterprises and that of Europe.

He said that if European enterprises are 100 points, then the new Hongxing has only 40 points, and the space for Chinese enterprises to upgrade is still very large.

In this sense, China's textile industry is not a sunset industry, but a sunrise industry with great room for improvement.

What is the specific gap between Chinese and European textile enterprises? Chen Hongwen said that the gap between Chinese enterprises and European enterprises is reflected in the fact that the color planning system of European enterprises leads the whole world, and the ability of product innovation is very strong.

While Chinese enterprises do not pay attention to heritage when making product innovation, they often deny the old products.

Chinese designers, especially young designers, sometimes listen too little to customers, and think they are professionals.

He especially hints that designers should charge their knowledge in the market after having professional knowledge, and design products according to the needs of customers.

When Li Jifang accepted the exhibition, he also talked about the importance of research and marketing for fabric enterprises.

Li Jifang brought some marketing ideas of FMCG to fabric marketing, such as introducing the mechanism of market research, wearing comfortable experiments, and finding the direction of research and development through the research of customers.

Li Jifang believes that the Chinese men's wear brands should first start with fabrics to reduce convergence and increase their personalities.

In addition to developing new products, marketing mode has changed.

First is joint development.

Cooperate with well-known clothing brand enterprises in China, develop products one by one, and get many customers' recognition.

At present, the company develops more than 85% of its own products.

The other is the combination recommendation.

Maya tried very early to use wool in non formal clothes, but when promoting this idea, it was found that market competition was not standardized, and peers beat prices very badly.

In order to protect the interests of businessmen, brands and enterprises, Maya explored a set of methods in the past few years.

In the past few years, semi worsted fabrics were used in non formal areas, but the problem of pilling was serious. Now, we use worsted fabrics to develop a series of products for customers and make a combination recommendation.

Work hard in service development

Improving the service to downstream customers is an important aspect of the exhibition in recent years. Many enterprises have made great efforts to expand their services in this area, and thus tasted the sweetness and gained the loyalty of their customers.

Xinshen group is also well known for its services to downstream customers.

All kinds of linen products can be woven according to customers' samples, and free of charge for customers and provide flower pattern design services, which has been recognized by the market.

Changzhou Xu Rong extends the concept of service to a wider range. It not only brings new technology from the lab to the exhibition site, but also brings it to the consumer market, and promotes a responsibility of the industry to the industry and the public.

It is understood that this year, Xu Rong will also participate in the release of corporate social responsibility. Last year it was released to China, and this year is an international release, covering a wider range and richer content, such as environmental technology, labor and capital harmony.

The color of textiles is constantly changing and updating. Every season there will be many popular colors being refined.

However, the popular colors put forward by any authoritative organization are only information for designers.

If we think about developing products with these colors without thinking, nine times out of ten is to be negated by the market.

Only by combining the improvement and adjustment of the characteristics of each brand can we show the vitality of fashion color and bring vitality to the market.

This is the starting point for Dongyi to provide customers with color service.

The company's color supply chain management system can provide a quick dyeing scheme for garment enterprises to help customers effectively carry out color management.

Commendable is that this service is aimed at different customers.

For large customers, there will be specialized color customization services every quarter. For general customers, Dongyi will choose its color combinations for its clothing style and market positioning through its own color library.