The Power Of Rules In The Process Of Online Shopping Globalization

In recent years, the development of online shopping platform in China has increased by nearly 100% per year, Jingdong, customers and many others.

Japan

Moderate solution to online shopping disputes

Compared with the developed countries in Europe and America, Japanese online shopping started late, and there were many disputes between operators and merchants. However, the maturity of the traditional business environment and the consummate related legal system made Japanese online shopping development relatively stable and orderly, and its experience in legal norms, industry self-discipline, online shopping platform service consciousness is worth learning.

Charging to raise service level

According to the survey data of Japan's Ministry of economy and industry, in 2010, the market size of Japanese online shopping (B2C) was 7 trillion and 800 billion yen (about 630 billion yuan), an increase of 16.3% over the previous year.

Its share of total retail and service industries in Japan doubled in five years, reaching 2.5% in 2010.

In Japan, there has been a clash between market operators and online shops. There have also been incidents similar to the recent "Taobao injury". But most of them solved the problem through the crisis public relations and mutual compromise of operators, and did not develop to the point where shops attack network service platforms.

Take the Lotte market, which occupies the l/3 share of the Japanese Internet business market, for example, in February 2002, after four years of painstaking efforts, the Lotte market announced that for the online stores with monthly sales exceeding 1 million yen, the system utilization fee will be changed from fixed monthly fee of fifty thousand yen to the root of sales charges.

Affected by the new regulation, the cost of opening a shop in some large online stores of Lotte market has increased by 10 times. Many of the shops have responded fiercely, causing protests and joint protests, and even threatening to withdraw from the Lotte market.

In the face of the crisis, the management of Lotte market held an emergency meeting in Tokyo, Osaka, Fukuoka, Sapporo and other major cities.

Miki Tanihiroshi, chairman of Lotte president, went to the stage to explain the threat of the fixed charge to the "Lotte market" business prospects and the unreasonable charges of the same shops.

Meanwhile, as a compromise, Lotte has slashed some of its fees.

After crisis public relations, only about 30 shops withdrew from the "Lotte market".

The proper handling of the incident has not only consolidated the position of Lotte market as the leader of Japanese online shopping, but also made the "Lotte market" successfully pform its business model, opening up the space for expanding market size and earning sustained growth.

In January 2006, the "Lotte market" announced that the monthly sales volume below 1 million yen was no longer free for the system utilization fees, and this time it was the small businesses that started to rise.

But at that time, the market position of "Lotte market" had made shops reluctant to stop. Most of the small businesses accustomed to free lunch finally chose to accept Lotte's plan.

According to Lotte statistics, in the three months after the introduction of the new regulation, there were about 800 shops that left the Lotte mall, accounting for 5% of the total shops, but 1460 new shops came into being in the same period.

At present, Lotte market has a wide range of charging items, but the level of related services is also improving.

The main fee items include Lotte market basic utilization fee, which is one of the main income of Lotte market, and the fees corresponding to all kinds of system services, such as super auction service charge, shop promotion and regular shopping service charge, all mobile phone service fee, email delivery fee, settlement service utilization fee and so on.

In addition to all kinds of technical support and merchandise promotion, the Le Tian market is also actively providing e-commerce consultancy services and shop design promotion services for shops. These services have brought more revenue to Le Tian while promoting the growth of store performance, so as to achieve a win-win situation among shops, consultants and Le Tian.

In addition, "Lotte market" also provides support for shops to improve their marketing level through Lotte University, store manager's experience exchange and excellent shop recognition activities.

Standardize overall industry self-discipline

At present, Japan does not have a law specifically for e-commerce.

Online shopping is classified as "communication trafficking" in Japan, that is, sales by telephone, fax, TV shopping, Internet and so on. Therefore, it is mainly applicable to the law on "communication trafficking" in the specific business pactions act.

This Law provides detailed rules for commercial law that should be observed in non-traditional business pactions involving e-commerce.

In addition to the above laws, Japan's laws and regulations related to e-commerce include the electronic consumer contract and electronic notice notice, the relevant civil law special case law, the consumer contract law, the Anti Unfair Competition Act, the "scenic table law" regulating the advertising behavior, the "cut and sell trafficking act" regulating the settlement behavior, and other laws applicable to the specific commodities or services in the field of e-commerce, such as the antiquities management law, the liquor tax law, and the related laws of intellectual property protection.

The online shopping market consists of three parts: the market operator, the online store and the consumer.

Operators have their own "rules" for disputes involving online stores and consumers, so as to protect consumers' interests.

For example, "Yue Tian market" clearly stipulates in the open shop regulation that the "music market" has the right to shut down the shops unilaterally for those shops which are frequently complains about delivery, refund and other links.

In addition, consumers can also complain through the consumer Hall of government agencies and the national living center of civil legal bodies.

Industry self-regulation is also an important part of Japan's standardized online shopping environment.

From the point of view of protecting consumers, all kinds of trade associations give relevant certification to e-commerce practitioners as members.

For example, all the "0nline certification" of the Japan Commercial and trade conference, the Japan communications and trafficking association has "full membership" certification, the Japan data communication association has "personal information protection certification", and the Japan Information Processing Development Association has "personal privacy certification".

Strict market access

Market access is the most important link for the online shopping platform operators to standardize the market environment.

Take the Lotte market, which has 3.7, 000 (up to the first half of 2011) as an example, it is cautious about opening stores.

The reporter tried to apply for the intention to open a shop through the electronic application page of Lotte website, and soon received a reply from the sales staff of "Lotte market". He said he would ask the reporter about personal information and shop plan by telephone at the right time.

In the guide and shop statutes issued by the Lotte market, the contents of the shop review are detailed.

For example, the sale of second-hand goods, liquor, food, pharmaceuticals, shall be held in accordance with the provisions of the Japanese law business license and qualification.

Depending on the applicant, the "Lotte market" may require the company to produce its industrial and commercial registration information, identity documents, seal of legal effect, personal income declaration and photos of the actual shop during the examination process.

For the gray areas and even wrongful acts that are easy to breed in online shopping, the Lotte market lists seven categories of prohibited goods: 2, articles prohibited or restricted by the law; 3, articles that violate public order, good morals and social morality; 3, articles that are easily used illegally, such as official organ entry cards, uniforms, personal information materials, and so on, 4, articles that have adverse effects on teenagers, such as pornographic magazines, etc.; 5, dangerous goods, personal protective products such as police equipment and chili water; 6, articles infringing upon others' rights and interests, such as pirated goods, imitation products, unauthorized portrait products, 7, divination, superstitious articles, sex health products, etc.

Due to strict regulation and enforcement of laws, there are few pirated or famous brand imitations in Japanese online shopping.

Selling fake products on the Internet will not only be immediately shut down by operators, but operators will also report to shop owners of regulatory agencies and law enforcement departments.

From the perspective of the development of Japanese online shopping market, there are four lessons to learn from: first, standardizing the online shopping market, starting from the overall business market environment under the norms of online shopping; two, it is necessary for the online shopping operators to have a strict access system; first, to enter the market and then to rectify them; it is more passive; three, the operators and shops of the online shopping platform must abide by the contract, and the operators will not be able to monopolize the status to unilaterally increase the fees, while the shops can not use the resources of the shopping mall to evade the charges for the offline pactions; four, the operators should make more efforts in the service, and strive to improve the added value of services and achieve a win-win situation.

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U.S.A

B2C mode is the mainstream of online shopping.

As a leader in the development of global e-commerce, the perfect intellectual property protection, credit system and logistics distribution system have made the US online shopping platform develop rapidly and healthfully. At present, the B2C mode has become the mainstream of online shopping in the United States.

Analysts believe that the recent "Taobao injured city" incident in China is the embodiment of contradictions and intertwined and game playing in the gradual development of China's online shopping platform towards B2C. At the same time, it is also a reflection of the lack of a sound business environment and rules.

Intellectual property protection is the foundation.

In order to adapt to the development of the times, the United States has constantly revised the intellectual property legislation such as patent law, copyright law and trademark law over the years. Intellectual property legislation and law enforcement activities have become the most active part of the American legal system. The infringement cases of intellectual property rights related to the Internet and personal computers have become the focus of attention in recent years.

On shopping websites in the United States, reporters rarely found traces of counterfeit goods such as original single, tail cargo, high imitation and so on on domestic shopping websites.

B2C (business to consumer) websites are basically sold by businesses or their own customized products. The possibility of counterfeit goods is almost zero. On the C 2C (consumer to consumer) websites like eBy, due to the increasing supervision, the consequences of selling fake products are serious, and it is difficult to find the shadow of counterfeit goods.

The standard development of e-commerce depends on the strong protection of intellectual property rights in the United States.

From the development status of online shopping platform in the United States, the B 2C mode has become the mainstream. 10 years ago, the largest C2C enterprise in the United States was eBay, which was the largest number of B2C enterprises hundreds of times, but by 2010, Amazon's turnover was as high as $34 billion 200 million, and eBay was only 9 billion 200 million dollars.

Research data show that in 2010, the retail sales volume in the US B 2C domain was US $142 billion 500 million, accounting for 8% of the total retail sales in the United States, accounting for 80% of the total retail sales of the Internet.

Retail giants such as WAL-MART and best buy are also "touching the net" to provide online shopping services.

However, the C 2C mode based on individual business behavior has not been fundamentally solved because of intellectual property and after-sale integrity, and has lagged behind the B2C mode in development.

Perfection of credit system is prerequisite.

In the United States, everyone has the "social security number". As a foreigner who works legally in the United States, the reporter has also obtained a social security number.

The social security link links almost all credit records of a person in the United States, including personal bank account numbers, tax numbers, credit card numbers and social security numbers.

This number is similar to the Chinese citizen's identity card number. There is only one person per person, and it will remain unchanged for life.

On the basis of the three credit bureaus of America, which evaluate and provide personal credit, each person's credit records are quantified and quantified. Credit card companies and banks decide whether to issue credit cards to consumers through these data.

When reporters first arrived in the United States, due to a blank credit record, it was difficult for local banks to apply for credit cards. Local financial institutions such as the Bank of China would guarantee and pay deposits.

But with the gradual accumulation of credit records, credit card has become an indispensable helper for home travel, and it is also a necessary payment tool for online shopping.

Apart from banks, larger commercial establishments and brands in the United States will cooperate with financial companies to issue their own credit cards for the consumption of goods in our stores.

Online shopping, consumers enter their credit card information, you can pay the loan.

When querying credit card consumption records, if it is found that there is unidentified consumption, the issuer can request the cancellation of the consumption. If the consumer fails to prove that it is the consumer's fault, the card issuing agency will usually cancel it, and the risk of the stolen brush is basically borne by the card issuer and the merchant.

It is precisely because of the strong foundation of the business credit mechanism that the cardholder has almost no risk through credit card companies or bank consumption, and is fast and convenient.

Therefore, the use of credit card online payment is the most convenient and reliable way, thus promoting the vigorous development of e-commerce.

Logistics after sales service is guarantee

The logistics and distribution system in the United States is quite formal.

After World War II, many enterprises have effectively rebuilt the operation mode of the army logistics support system, and applied it to the logistics field.

FedEx and U PS and other giant logistics companies and large US postal networks are responsible for delivering products to customers.

With a large and perfect logistics distribution system, when the era of e-commerce is coming, the United States only needs to connect all the distribution points with computers, and completes the smooth pition from the traditional distribution to the electronic commerce era. The most important and complex part of e-commerce activities is the natural distribution of logistics and distribution problems.

Reporters in the United States have many online shopping experience, the purchase of goods from distribution, delivery, shipment, delivery, the whole process can be real-time tracking on the logistics company's website, the logistics company's online delivery of goods expected time and the actual time is also basically the same, so that consumers know well, and so on.

And after-sales service is also an important factor in reassuring American online shopping.

If the products purchased online are inappropriate, inconsistent with expectations, flawed, or just disliked, just keep the shopping credentials and commodity labels, and you can get the entity store for no reason to replace it.

If there is no entity store, you can affix a return label attached to the commodity and return it to the place of delivery, so that you can receive the money returned by the seller.

Thanks to the perfect logistics system and the reassuring after-sales service, the electronic commerce in the United States has developed smoothly.

In response to the "Taobao injured city" incident in China, the Wall Street journal website said in October 27th that although the C2C mode is still the mainstream of online shopping in China, the rise of B2C mode is irresistible.

The market size of China's B 2C will reach US $31 billion in 2011, and will increase to more than 3 times in 2013, up to 102 billion US dollars, and the share in the online shopping market will also increase from 25% in 2011 to 47% in 2013, according to market research firm Analysys International.

Analysts say, in fact, the cause of the Taobao injury incident is that Taobao's chief executive Ma Yun realized this trend before deciding to split the Taobao store and B2C C Taobao network in the B2C mode.

The main purpose of the new rules of Taobao mall in early October was to raise the threshold requirements of sellers so as to meet the standards required by consumers' user experience.

Analysts believe that Ma Yun's actions are causing trouble. When the new rules were implemented, the opinions of small and medium-sized businesses were not fully heard, and the interests of the relatively vulnerable groups were hurt.

However, the small and medium-sized sellers do not follow the commercial rules to carry out the game, while using the methods of hurting other people's interests to carry out malicious attacks, this indicates that the market awareness and dispute resolution mechanism based on rules still need to be established in China.

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Britain

Carry out "unconditional return" to the end.

The UK online shopping market is in the leading position in the world, which is mainly due to the standardization and maturity of the online shopping market system.

In the United Kingdom, the representative online shopping platform A M A ZO N (Amazon) and EBA Y (billion shell) have a clear stipulation on the admission cost of sellers, while guaranteeing the fair competition of sellers, they also provide the basis for their own profits, while the universally applicable "14 day unconditional return" rule and its effective implementation ensure the rights and interests of consumers.

When the interests of both buyers and sellers are guaranteed, the online shopping market in Britain is booming.

UK online shopping market grows rapidly

According to industry statistics, the average annual online shopping consumption per person in the UK is 1333 euros, ranking first in Europe.

At present, the UK online shopping market is growing at an average annual rate of 18%. The number of online shopping users has reached 37 million. More than 50% of the British people have had online shopping experience.

According to the latest figures from the National Bureau of statistics, Internet sales accounted for 9.4% of the total retail sales in the UK in May 2011.

The online shopping platform in the UK mainly includes A M A ZO N (Amazon), E BA Y (100 billion), websites of major department stores and supermarkets, major brand official websites and airline websites.

In addition, many small and medium enterprises in the UK are developing e-commerce and expanding sales channels.

In 2010, Amazon was the most frequently visited online shopping platform in the UK.

T E SC O, the largest supermarket chain in the UK, ranks first among all supermarkets. The company aims to promote its online shopping experience in the increasingly prosperous online shopping market.

For example, during the Christmas season in 2010, Tesco shop launched promotional activities ahead of the physical store. The total value of about 195 million pounds was included in the promotional area.

Besides the perfection and effective promotion of online shopping platform, the completeness and standardization of relevant laws and business rules are also important reasons for promoting the prosperity of the UK Internet market.

Among them, Amazon and eBay are particularly representative of online shopping platforms. They have established mature sellers' admission rules and protected consumers' rights and interests.

Online shopping platform charging rules clear

For individuals and small and medium-sized companies in the UK, Amazon and eBay are the most commonly used platforms for Internet sales and shopping.

In the case of billion, generally speaking, the seller must pay the "on board" fee as long as the goods are displayed, and if it is successfully sold, it will have to pay the "paction fee" again.

In terms of "on board fees", billion charges are different for the two forms of sale (auction and fixed price), and there are slight differences between the two sellers.

Billion beeways charge ladder products for auction sales. The higher the starting price, the higher the "upper shelf fee". The fees range from 0.15 pounds to 1.3 pounds.

For goods sold at a fixed price, a fixed charge is adopted by the billion. The individual seller needs to pay 0.4 pounds for each commodity and the seller will pay less.

In terms of paction costs, the proportion of individuals and sellers is different.

If a seller sells a product successfully, he will pay a paction fee of 10% to the highest price of 40 pounds.

The percentage of the seller's contribution varies with the type of commodity, and the ratio is between 3% and 12%.

However, if the seller sells the property successfully, there is no need to pay the fee.

In addition, the seller can also purchase some additional services to increase the probability of successful sale of goods.

Amazon is the largest online retailer in the world. It also provides a sales platform for third parties (companies or individuals), which is relatively simple for sellers.

Amazon (UK) does not charge "on board fees", but the "paction fee" levy ratio is higher than billion.

For books, CDs and other commodities, the third party seller needs to pay commission at 15% of the selling price.

The commission ratio of other commodities is much lower. If the number of goods sold per month is less than 34 pieces, the ratio of payment is 10%; if more than 34 pieces are sold, the ratio of payment will be 7%.

In addition, sellers who sell more than 34 yuan a month need to pay 25 pounds for "monthly rent".

Unconditional return to ensure consumers' rights and interests

Online shopping is more trustworthy than physical store shopping. The degree of trust of customers to online sellers determines to a large extent the prosperity of online shopping.

Britain's prevailing "14 day unconditional return" business rules play an important role in the prosperity of online shopping.

Generally speaking, British customers can return the goods unconditionally within 14 days after the purchase of goods (unless the merchants clearly indicate that they can not), which is also applicable to online shopping.

This guideline fully protects consumers' rights and interests. Consumers can safely shop on the Internet, because if goods arrive at hand, they find that they are different from the shop descriptions, or have quality problems, or even simply because they do not like the product. They can contact the seller to ask for a refund, and the seller should return the goods in full.

In addition, online shopping in the UK, especially in billion dollar shopping, basically uses PA Y PA L to collect payments. The company that operates online payment and collection not only performs the functions of online banking, but also resembles a judge at some time.

For example, when online shopping customers ask for returns and sellers ignore, customers can apply for refund to PA Y PA L. Subsequently, PA Y PA L will urge sellers to refund. If there is still no effect, buyers will simply send the merchandise directly to the seller and provide the certificate of delivery. PA Y PA will be able to draw the money from the seller's account and enter the buyer's account.