Why Clothing Becomes The First Category Of Online Retailing?

"2011 China Clothing market Scale 989 billion 400 million, per capita 834.5 yuan; 235 million consumer online shopping, the most optimistic estimate of online clothing consumption 320 billion (32.3%), the most conservative estimate 178 billion 770 million (18.06%), per capita clothing consumption 760.7 yuan (online at least 60%+). "

Since clothing is extremely particular about offline user experience, why has clothing become the first category of online retailing? Women's wear !

The rise of women's clothing brand

109 Amoy brands, far ahead, such as rip, silk, aka, Korean clothes house, seven grid, my one percent, Angel City, Yin man are everywhere, and women's clothing such as big size women's clothing for special groups. Men's clothes that do not pay much attention to offline experience are not so successful, but only Justyle, spark, and zero. WHY?

Studying this problem will help us to understand consumers and needs in depth.

Women's clothing is about 3 times that of men's clothing, and of course, more importantly, the price of online shopping women's clothing is low (most quality is low), and the expectations of female customers are also low.

Because the cost of trial and error in online shopping is very low, the price is so low that even if you buy it wrong, you won't regret it. In addition, online fashion is easier to spread. The fashionable clothes of the first tier cities can be directly obtained anywhere. The users of the two or three tier cities should be the main players of clothing online shopping.

The temptation on the line is to discount, especially in a very short time to reach three goods. It quickly meets the psychology of Chinese consumers.

　 Style, material and workmanship, low price is the main reason for enticing consumers.

I think it is a pleasure to expect surprises, which is always driven by the beauty of the distance and the direct flow of money from one hand to the other, and always lacks the beauty of distance and the beauty of expectation.

1. women's demand for clothing is already 2. larger than that of men. Women's clothing is heavier in style, with a higher rate of replacement. 3. online shopping gives women more choices in style and greater imagination.

I have been trying to solve the problem of trial wear, but the main shopping experience is actually shopping.

The biggest advantage of the Internet lies in its many styles and low prices. Moreover, women have plenty of time to pick and choose.

Indeed. The price is the absolute principle. Most of the online shopping clothing is because of fast wear products, high cost performance, and new ones in two days. You see men's suits and high-end clothes are not good enough to sell online.

In addition to the characteristics of the clothing itself, the price difference between the entity and the online shopping is huge.

From the point of view of consumers, the online store information is more concentrated, and there is no need to rush around to see many products. Even if they buy the wrong goods, they can also retreat, save a lot of costs, save time, and be more economical and efficient.

1. Gross profit of products is high; 2. It is the most exquisite category of magazine fashion decoration, which meets the needs of female visual animals for sensual shopping; 3. The logistics cost is relatively low - excluding the winter thick; 4. Brand concentration is high; 5. Forms of activity are frequent and frequent.

E-commerce is a supplement to the channel, but it has given many non professionals the space to display their strength.

Online price is transparent, style is much, source of goods is enough, still can be valued at the same time a few Kan Kan price.

The vicious competition between Taobao sellers and major shopping malls is beneficial to consumers in terms of price, and the quality of after-sale naturally decreases. Discounts and preferential information are everywhere. Several dozen to a dozen roadside stalls and hundreds of thousands of luxury ornaments, no matter does not touch the desire of women's consumption. More and less sophisticated, Internet women's clothing has been flooding trend. It's hard to be the first.

Women are visual creatures. When they see attractive objects, they often lose their ideals.

Women's clothes need to be changed frequently, so the cheaper ones will be better. Especially when working women are busy with work, online shopping will meet the fast demand; while men's clothing is not the same, men have to be face saving and will not buy wild brands at random, but generally they go to the physical store to buy them. The prosperity of demand conforms to the consumption psychology of the crowd.

For many girls, online shopping and online games are a form of entertainment, and the cost is almost the same.

Online shopping customers' two appeals: 1. price sensitive (online sales promotion activities are attracting consumption) 2. goods than three experience (online can quickly achieve similar clothing comparison, save more than their own shopping), especially second points, the traditional shopping is very strong replacement.

I understand that women like to shop, but also pay attention to offline experience, but there are too many clothes on the line. There are too many pictures, and the pictures are becoming more and more beautiful. They are too tempting! Consumers are finding it cheaper by selling electricity. Online shopping is becoming more and more convenient.

Women's clothing is driven by many products, driven by consumption. Men's clothing is mostly driven by demand, with strong purpose. The dispersion of women's brand consumption has created the scale of products. Men are concentrated, so less. When you open your wardrobe and divide the number of women's clothing into men's clothing, the ratio should be almost the same as that on the line.