[WTO Ten Years] Service: The Meat From The Wolf'S Mouth Is More Fragrant.

　 Focusing on China's accession to WTO ten years special report

10 thousand meters, 50 thousand meters, 500 thousand meters... In the book of warm bird purchase books, it is recorded that the company has imported from abroad for 10 years. Fabric The number. In their boss's words, "to a certain extent, this data was added to WTO for ten years. Clothing market Barometer of development ".

China's accession to WTO during the ten years, China's textile industry Clothing industry It has always been labeled as the most beneficial industry of China's accession to the WTO.

According to the statistics of the China Textile Industry Association, by 2010, the output value of China's textile and garment enterprises above Designated Size exceeded 4 trillion yuan, and the annual export volume of the industry exceeded 200 billion dollars.

Han Songshuang, vice president of Jilin provincial warm Bird Group Co., Ltd. said that joining WTO brings new opportunities to the company and brings new challenges as well. "But no matter opportunity or challenge, the company is growing, and no one can deny it."

　　 Direct benefit

Import tariffs drop by 4%~6%

"Take the imported 50 thousand meter fabric as an example, the company can save 1 million yuan at a time."

After China's accession to the WTO, China has completely reduced its tariffs in the thousands of tax numbers according to its commitments. The total tariff level has decreased from an average of 42.3% in the early 90s to 9.8% after the completion of the transition period. Clothing industry tariffs are also among them.

"Before entering WTO, tariffs on clothing import fabrics vary according to the fabric, tariffs vary from 14%~16% to WTO, and all tariffs fall to 10%." Han Songshuang said that this means that the cost of importing fabrics from abroad can also save at least 4~6 percentage points. They will also give their customers a discount of 10%~15%. "Take the imported 50 thousand meter fabric as an example, the company can save 1 million yuan at a time."

The tariff reduction has given the company a chance to expand its skills. "Before joining the WTO, the import price is very small, and the average import volume is about 10 thousand meters per year from abroad. After joining the WTO, with the tariff reduction for second years, we imported fabric to 50 thousand meters, up to 500 thousand meters. Become the largest importer of fabric importers in China. Han Songshuang said that this is because the tariff decreases, so that the company has more capital and can fully demonstrate its strength in the international market.

　 Status change

From "being chosen" to "choosing others"

"Do not know Jilin Lee (Li Yuhong, chairman of the company), the equivalent of not entering China."

Joining the WTO is just like opening a door for China to enter the international market, so that more Chinese enterprises can "go out", and at the same time, let more foreign enterprises "come in".

In Han Songshuang's impression, she first went out of the country in 2004, when the company's development has entered a fast track, and it is urgent to buy more and better imported fabrics. So she and the company leaders went to the international clothing "town" - Italy. "Before joining the WTO, we can only find some foreign fabric manufacturers with offices in China at the fashion show, and the customers are small in choice, and are often in the chosen position." Han Songshuang said that at that time they only had contact with a foreign fabric manufacturer. Because the amount of purchase is small, it has not caused more attention from customers. Many times, their relationship with customers is passive.

But after joining the WTO, "we are more directly into Italy, looking for suppliers". As Chinese enterprises "go out of the country" in large numbers, they become "VIP" in the eyes of foreign customers. Pick them from customers and turn them into customers.

"When we went to Italy to inspect the market, many Italy clothing enterprises heard that we were coming, and they were all competing to meet us. At that time, at least twenty or thirty well-known clothing enterprises communicated with us. Finally, five or six well-known manufacturers signed a cooperation agreement with us. Han Songshuang said with a smile that at that time there was a popular saying in the international clothing industry that "I didn't know Jilin Lee (Chairman of the board of directors) Li Yuhong," which is equivalent to failing to enter China.

　 Challenge results

The narrowest distance from foreign enterprises

"The meat grabbed from the wolf's mouth tastes better."

In 2001, at the important stage of China's SOE reform, many industries were faced with structural adjustment. As a result, domestic public opinion began to dispute the entry of WTO. Worried about a substantial reduction in tariffs, it will "lead the wolf into the room". And the senior leaders of warm birds also have such worries. "At that time, we did not know much about joining WTO, and we had similar worries. It is feared that if we open the door, more international brands will soon enter the Chinese market. It will have an impact on local brands. " Han Songshuang said. But there are challenges and opportunities.

"At that time, we formulated a three year plan, hoping to double the sales performance in three years. Our company has a metaphor that meat from the wolf's mouth tastes better. " Three years later, they not only achieved the goal at that time, but also increased at an annual rate of 30%. "In the past 10 years, our sales performance has increased five times."

Han Songshuang said that after joining the WTO, for the clothing industry, the sense of distance from foreign enterprises is narrowing the fastest, and the supply and demand relationship between the two sides has become more closely related. {page_break}

　 Role change

From processors to brand names

From its own processing workshop to a more than 60 thousand square meter industrial park.

At the beginning of China's entry to the WTO, many foreign brands of two or three lines also poured into China, which had a great impact on local clothing brands. "At that time, many domestic businessmen exceeded" Chongyang ", and they had more preferential treatment for foreign clothing brands than local brands. But in Han Songshuang's view, "it is a blessing in disguise". It is precisely because of the entry of foreign brands that the forces of local brands have risen rapidly and have gradually taken a place in the international market.

"Before joining the WTO, the company was just a store selling imported fabrics, without its own processing workshop," Han Songshuang recalled. After 15 years of development, the company now has nearly 70 stores in the country, and has more than 60 thousand square meters of industrial parks, five or more automatic advanced production lines.

She said that before joining the WTO, China was only a big country in garment processing. After joining the WTO, China has changed from a garment processing power to a Chinese fashion brand trend, from "made in China" to "created in China".

　 Local influence

Stimulating clothing enterprises to "run fast"

"Some clothing brand enterprises in our province have also made their mark at home and abroad in recent years".

For the local clothing brand enterprises, the development of the past 10 years is not just a competition with many foreign brands, but to some extent, their channel advantage benefits from WTO's early "cultivation" of the domestic market.

After China's accession to the WTO, more and more foreign luxury goods enter the domestic market. Their arrival has introduced the concept of high-end luxury consumption into China, and has formed a specific form in many people's minds. Over the years, luxury goods are still popular, and the most influential ones are local luxury brands. The popularity of the concept has led to the domestic market's expectation and welcome the emergence of high-end luxury brands with local style. " Sun said, on the other hand, the mature market operation methods and advanced management experience and mode of foreign capital enterprises can imitate Chinese enterprises and stimulate Chinese enterprises to "run fast" at the same time.

Sun said that although the clothing enterprises in Jilin are not comparable with other provinces and cities in China, their advantages are not obvious. "However, benefiting from the influence of China's entry into WTO, some garment brand enterprises in our province have begun to emerge at home and abroad in recent years. Before 2004, there were nearly 100 member associations of Jilin garment industry association. The current growth rate is 140. Sun said.

data display

Jilin's foreign trade has jumped as a whole.

In 2010, the total import and export volume of the province reached 16 billion 850 million US dollars, up by 43.5% over the same period last year.

Entering WTO 10th anniversary, the development of garment industry in our province is only the tip of the iceberg in foreign trade.

According to the statistics of Jilin Provincial Department of Commerce, after joining the WTO for ten years, our province's foreign trade has jumped as a whole, and the total volume of imports and exports has been continuously innovating. In the past ten years, the total import and export volume of foreign trade has reached 86 billion 310 million US dollars. In 2010, the total import and export volume of the province reached 16 billion 850 million US dollars, up by 43.5% over the same period last year. The trade structure has also been optimized. The proportion of manufactured goods exports to total exports rose from 64.8% at the end of fifteen to 76% in 2010. The proportion of exports of electromechanical products and high-tech products has been further improved. The share of exports to Europe and the United States continues to expand, breaking the dominance of the Asian market and achieving diversified development.

In terms of foreign capital utilization, the province has achieved 17 billion 990 million US dollars in foreign capital in ten years. Among them, the direct utilization of foreign capital is US $10 billion 236 million. A group of strategic investors and major projects have successively settled in our province. At present, 54 world top 500 enterprises and famous multinational corporations have invested in our province, and have invested in 90 enterprises.

"To a certain extent, these figures reflect the development and maturity of enterprises in Jilin Province, and the rapid development of Jilin's foreign trade should be said to be a microcosm of warm birds." Li Shanfeng, director of the comprehensive office of the Provincial Department of Commerce, said.