Sports Shoes And Clothing: What Does The Senior Executives Say?

Recently, Seven cards Qu Guoan, deputy general manager of human resources, resigned and welcomed Adidas's background. Resources Director Lv Bingran; 361 degrees from Shanghai, vice president of parachute human resources Sui Jian, director of human resources Zhong Qinghui leaves. At the end of the year, the executives of shoe and clothing enterprises frequently talked about the "farewell to the old and welcome the new". Why did they quit their jobs? Why did they leave their jobs?

　　 Most senior executive The task is not completed.

"It's really hard to do this year. achievement Growth has slowed down. " A listed company executive said with great feeling that due to the impact of rising costs and other factors, the sporting goods products had to raise prices, and because of inflation, people's pocketbooks began to clenched, sporting goods companies had to increase. Marketing Efforts to stimulate consumer desire for purchase, price war has been fought.

According to public information, in the past five years, the average growth rate of domestic sporting goods brand stores is about 10%, while the growth rate of sales is about 20%. In the interview, most executives shook their heads, indicating that this year's performance growth was very small.

"Several of the executives I have worked in shoes and clothing brands will not be able to fulfill the task of signing contracts this year." Mr. Lee, a headhunter in Xiamen District, told reporters that last year, several executives who were responsible for his job were leaving this year. They did not have a better position. Instead, they had to leave their jobs.

　 New top executives are famous.

The new atmosphere of new people is a good omen to bid farewell to the old and welcome the new. Looking at this group of new people, they basically have the working background of famous enterprises. Lv Bingran is the earliest HR manager in China. Once the media described her like this: "at the end of the 90s, when HR became a strategic partner of enterprise managers, the theory has just been concerned by domestic enterprises, and Lv Bingran has entered this new role with the Adidas HR team that she was in." She worked in Adidas for 6 years. During that time, she worked in Soochow University for two years as a postgraduate course in human resources, and went to the northwest Polytechnic University to study EMBA. Two months ago, Mr. Qu Guoan, deputy general manager of human resources, who served seven cards for two or three years, left office. Recently, Lu Lun ran took over seven cards to take over the Ministry of human resources.

This year's personnel turnover of 361 degrees is larger than that of many enterprises. In addition to Sui Jian, 6 vice presidents have been airborne this year. They are distributed in manufacturing, marketing, brand, HR, IT, supply chain, commodities and other departments. Sui Jian has previously served as vice president of national sports and personnel administration of the National Sports Association, and other vice presidents also come from famous enterprises such as kappa, Smith Barney, Adidas and Unilever.

　　 Enterprises began to guard against "digging people".

Old people are unable to complete their tasks. The burden is naturally on the newcomers. Shoes and clothing enterprises are known for their talents. Millions of people are digging up millions of people. But the executives who have worked in these famous companies do not seem to enjoy such treatment.

"Now everyone is digging up a conservative line." General manager of the human resources department, Mr. Hai Yi, told reporters that the general vice president of shoes and clothing enterprises has a normal annual salary of one million yuan. The original enterprise will earn more than one million yuan to excavate a deputy general, but this year basically not. "When the company discovered that the executives who had been digging up heavy gold did not achieve the expected effect, the price was conservative." Yu Hai said that the main reason is because the market of shoes and clothing is not optimistic this year, it is difficult to stimulate enterprises to spend more money to dig up people. Enterprises also know that under such market conditions, the effect of relying solely on talent to impress performance is limited.

Mr. Lin, an industry insider, said that although the economic outlook was not very optimistic, enterprises did not give up the slogan of surpassing. Next year, the pursuit of enterprises should not be ignored.