Shen City Underwear Shop "Sex" Male Popular

Men's fashionable underwear and underwear are quietly occupying the market.

Men's underwear "hanging color"

Yesterday, reporters visited Shenyang's Zhongxing, new world and many other shopping malls. In the mall, reporters can clearly see many beautiful colors and complex designs of men's underwear and underwear in sales, and those men's underwear with original black, white and grey tones have given up the main booths for these fashionable goods.

At 9:30 in the morning, the reporter interviewed 10 customers who bought men's underwear and underwear at the underwear store of Zhongxing shopping mall. 6 were gifts, 4 were buying for themselves, and 5 chose new ones, while 2 chose discount products, while 3 chose fashion classics.

"There's nothing to buy. It's not Christmas. I want to buy a gift for my boyfriend. I can run around. I really don't know what to buy. My friend asked me to buy him a fashionable underwear."

The 24 year old company employee said he was looking at the gift that he would give his boyfriend.

A shopping mall floor manager recalls that in the past, the underwear store in the mall was usually "men stopped", and the plain underwear of women always made men ashamed to go to this area. But now the situation has changed. Many men in this area now choose their own fashion styles, and many lingerie brands also put men's styles in the eye-catching place of the shop, and the styles are not inferior to that of women's underwear.

Underwear store "sex changing"

In the West Tower of Shenyang, there are many shops selling underwear and underwear. Suddenly, "change sex", the reporter came to a small shop on the roadside. Before selling women's fashionable underwear and underwear, the reporters had no money to see women. The men's products of the same color were first worn by cartoon underwear and trousers, followed by a boutique men's underwear and trousers products.

Shopkeepers told reporters that there are so many fashion guys now that some guys buy seven or eight underwear and a lot of underwear. They sell very well. The storefront is really successful. We sold a total of 300 yuan a day, and now we can sell around 800 yuan.

In the shop, the reporter saw a handsome boy. He was wearing his underwear and underwear. He laughed and said, "there is a cabinet in my home, all of which are underwear and underwear. They are very fashionable. I always look at whether there are new products."

Men's underwear became "rocking Qian Shu".

Wang Ling, a salesperson at a shopping mall, said that the style of men's underwear and underwear now emphasizes "no trace" and "tighten up". On the material, there are not only all cotton materials, but also all kinds of materials like modal, silk and so on.

These underwear and underwear are also quite valuable. Many underwear comes down to thousands of dollars.

Domestic men's underwear and underwear have become the new "rocking Qian Shu". A domestic brand underwear 2010 report shows that the sales of men's underwear increased by 68% and sales volume was close to 300 million yuan.

The company's regional leaders told reporters that nowadays, the major underwear enterprises are scrambling for professional designers of men's underwear and underwear.

Not only are more and more brands willing to increase the development and design of new products on men's underwear, but from a shopping mall in Shenyang, the reporter learned that shopping malls are increasing investment in men's underwear and underwear.