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    GUCCI Broke Out The "Refurbished Door" &Nbsp; Sales Of Second-Hand Goods After Service Outsourcing.

    2011/12/9 11:18:00 39

    GUCCI Foreign Brand Luxury Goods

      

    Gucci

    (GUCCI) this side has not yet come out of the "abuse gate", but there has been a "renovation door".


    This year, we have cracked the "bone soup gate" of the thousand thousand noodles, KFC is now "soy milk door", the hamburger of McDonald's is exposed to the scorching sun, DQ is made of domestic raw materials of explosive jam, and 6 years, five years of the "black list" of Evian mineral water, the insect allergy of Abbott infant formula, the "allergy door" of 17 foreign cosmetics such as Lancome, Biotherm, L'OREAL, the "carcinogenic door" of Johnson baby shampoo, and the "quality door" of foreign clothing such as ZARA, H&M, PLAYBOY and so on.


    This year,

    Foreign brands

    In China, it seems to be particularly "dazzling", from furniture to food to daily chemical clothing, without exception, it can be described as "foreign year" of foreign brands.


    Nowadays, the appearance of foreigners is not only the "patent" of "civilian" foreign brands, but also the Gucci GUCCI.

    This side has not yet come out of the "abuse gate", but there has been a "renovation door".

    Recently, Gucci's products broke out after the repair service was outsourced, and immediately caused an uproar. Under this circumstance, Gucci in the luxury sector can calculate its best.


    "Refurbished door" is an old style.


    Recently, according to the Gucci industry, Gucci has repaired the defective products that have been returned by consumers, and then sold them as new products to the consumers.


    A reporter inquired from Gucci's internal data that a customer was buying a ten thousand yuan lady.

    A leather bag

    After that, the product handle was decolorization and demanded to be replaced.

    After taking a picture of the product, the Gucci customer asked the customer to take the product home and wait for the news.

    The store's maintenance personnel pmitted the photos to the customer service center in Shanghai, and told them that the customers strongly demanded the return.

    A week later, after the internal consultation of Gucci, it was decided that the lady's leather bag returned by the customer will be sent to the original fittings of Italy for repair and then sold for the two time.


    In response, Huang Jianxiong, director of Gucci's China Communications Department, responded, "we have noticed relevant reports and are investigating the matter.

    Gucci's company policy is to prohibit the re sale of used goods.

    Whether in China or around the world, Gucci has always insisted on providing customers with the highest quality products and services.


    He also said that Gucci is unlikely to sell second-hand goods, and some Gucci products are old fashioned, which may lead to misunderstandings.


    Later, reporters went to several Gucci stores in Beijing to find out that leather products with "old style" were not luster even under the irradiation of light. They still looked a bit old. It was very difficult to tell whether they were the two sale of second-hand goods.


    How to explain maintenance outsourcing?


    A wave is not yet smooth.

    Another industry insider broke the news that Gucci often took consumer products back to the store on the side of the street for repairs, because it was time to send it to Shanghai or Italy for repair. It would take several months, so after the street store was repaired, it would be put on the store for a month and then returned to consumers.


    But when reporters interviewed customer service staff at Gucci store, the other side insisted that all mainland products needed to be repaired were carried out in Shanghai.


    Huang Jianxiong admitted that some of Gucci's products were not maintained in Shanghai. "However, we will send every picture of the defective products to the Shanghai maintenance center, and then the staff of the maintenance center will decide whether to repair it in Shanghai or to repair it locally."


    Reporters in the survey also found that some of the staff of Gucci stores, after consulting with reporters, direct the reporters to local maintenance sites, and there are still differences in costs between Gucci's official channels and consumers' self repairs.


    According to Huang Jianxiong's explanation, Gucci China has formed a very perfect after-sale maintenance system. The manufacturer of product maintenance outsourcing is also confirmed and agreed by the Italy head office. However, it indicates that the relevant certification instructions can not be displayed to reporters.


    But at the same place of repair, why should there be a price difference for the products that need to be maintained?


    Huang Jianxiong explained: "the price of after-sale maintenance of Gucci has uniform standards throughout the country, but the specific price depends on the degree of maintenance of the product."


    But "Gucci is hiding from the consumer maintenance outsourcing", a lawyer stressed: "if a businessman explicitly promises or has made an appointment with the consumer before providing after-sales maintenance service for the consumer, if the product is returned to the original factory (Italy manufacturer) or by a specific maintenance unit in the territory of China, but the merchant is looking for a repair unit to repair it, the merchant is hiding the true situation of the service provided to the consumers and constitutes a fraud against consumers."

    {page_break}


    Why luxury brands lack after sales?


    This year, foreign brands are making a show of themselves.

    Once upon a time, these "foreign brands" which were regarded as benchmarks by the Chinese people collapsed in succession from the altar of high quality.

    It makes people want to use the popular online language: "foreign brands, are you swollen?"


    Ordinary mass brands have special maintenance points throughout the country, but the scarce luxury goods after-sales service has become a regulatory vacuum zone.


    The reporter learned at a Swiss watch shop that after thousands of watches were sent to a special shop, after testing, if it was a common minor defect, it would repair the materials locally, and if needed to replace the parts, the clerk would order the spare parts to the brand manufacturer, and wait until the parts were sent to repair.

    Then, of course, the maintenance cost will include parts, toll and handling fees.


    "How do I know if these unauthorized repair points have raised the standard of maintenance fees without authorization and earned two consumers' money?" Mr. Zhang, who bought the radar watch, wondered why he spent more money on silver instead of better service. Why did luxury after-sale service not be more standardized than the popular brand?


    Miss Luo, a salesperson of a high-grade leather maintenance center in Beijing, is also very helpless.

    "Customers who often carry LV bags, Gucci bags, hermes bags and so on are required to maintain refurbished leather goods. But we don't know if the other side is a shop assistant or an ordinary consumer." because they can not verify the true identity of the other party, even if the staff members of luxury brand stores take the return products for door-to-door maintenance and renovation, they have no reason to refuse each other.


    From the price list provided by the upscale leather goods maintenance center, the reporter found that according to the size and specifications of leather goods, each maintenance cost was about 200-600 yuan.

    Gucci, Dior, Chanel, LV, PRADA and other international luxury items can be maintained and renovated at different levels in the store.

    If the customer needs to maintain a large number of leather goods, the company can also make a 20 percent off discount on the basis of the original price.


    The relevant person in charge of the industry and Commerce Bureau said in an interview with reporters that according to the consumer protection law, consumers have the right to know the real situation of the goods purchased or used or the services they receive.

    And the operator should provide consumers with real information about goods or services, not to make misleading false propaganda.

    The operator should give a real and definite answer to the inquiry made by the consumer about the quality and the method of use of the goods or services he provides.


    Foreign brand irregularities are not impossible.

    According to the Beijing Municipal Bureau of Commerce and industry, in the future, if consumers encounter false propaganda that manufacturers are suspected of misleading goods or services, they may, according to the "People's Republic of China Quality Law" and other relevant laws and regulations, impose a fine of 1 times or more than 5 times the amount of illegal income according to the circumstances of a plot or warning, confiscation of illegal gains, and impose serious business losses, and shall be ordered to suspend business for rectification and revoke their business licenses.


    In foreign countries, a defective commodity may punish the businessman.


    Some experts have called for: the frequent deterioration of foreign brands after entering the Chinese market has also sounded the alarm for the supervision of the whole society.

    Industry and commerce, quality inspection, health and taxation can not kick off the "World Cup" in the segment supervision.

    In addition, when people collect money to buy international luxury goods, they should unite and twist together, pay attention to increasing the right of making consumers' right to speak and rules. "Take the initiative to require international brands to set up professional maintenance points instead of selling points to replace the functions of" maintenance ".

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