In 2007, The Brand Value Of AOKANG Was 5 Billion 2 Million Yuan.

In December 4th, Rui Fu published the Thirteenth Annual Research Report on the world's most valuable brand list. The report shows that AOKANG's brand value of 5 billion 2 million yuan in 2007 is the sole entry brand in the footwear industry. It is reported that the report is jointly conducted by Beijing famous brand asset appraisal Co., Ltd. and overseas rich global ranking information group, drawing lessons from international practice. The purpose is to draw on the ranking of the world's most valuable brands, study the connotation and rules of brand value, and guide and promote the establishment of international brands by Chinese enterprises. The value of 43 brands has been released this year. The average brand value has increased by 14%, and the average ratio of brand value to sales revenue is 0.7:1. Haier, Lenovo and Gome ranked the top three in the list. The criteria for selecting the most valuable brands in China are: Chinese enterprises own brands, including the brands jointly established by Chinese and foreign joint ventures in China; the leading industry market sales scale; products can meet consumers, consumers have full right to choose such products; they can provide relevant material data needed for evaluation, or obtain brands that meet the above standards from public information. Attachment: AOKANG brand value list (2004-2007), 1 billion 698 million yuan in May 2004, 2 billion 476 million yuan in March 2005, 3 billion 28 million yuan in January 2006, and 5 billion 2 million yuan in December 2007, the assessment unit: Beijing famous brand asset appraisal Co., Ltd.