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Enterprise Pformation Has Its Own Unique Strategy.

2011/12/13 9:01:00 7

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R & D innovation: processing private enterprises to break out of international brands

Guangzhou Zengcheng Guangying Garment Co., Ltd. is a successful case of winning brand by innovation.

At the beginning of the company, it was only a private enterprise that OEM for foreign brands, earning a small processing fee.

In order to reverse the embarrassing situation that the high-end market and brand of jeans have long been monopolized by European and American countries, over the past 10 years, the company has invested 20 million yuan annually to hire world-class designers to design, and to pfer all the extra profits from brand sales to designers, attracting European and American clothing research and development institutions to compete.

Undertake

The cooperation project of Guang Ying clothing.

The promotion of independent innovation has earned the company a reputation as an internationally renowned brand.

Bottom up acquisition: small businesses are on the world stage.

Before 2006, Guangzhou Jinghua Optical Electronics Co., Ltd. is a typical OEM enterprise which relies on foreign orders. It mainly takes advantage of factor cost advantages and good quality management to obtain orders.

In 2009, Jinghua hung in the middle of the hunt, decisively "copy the bottom", successfully acquired Germany's internationally renowned trademark "BRESSER" of the original holding company, access to its brand and sales channels control.

In the same year, the acquisition of EXPLORESCIENTIFIC in the United States successfully entered the European and American markets, and registered trademarks of BRESSER and ExploreScientific in China.

In order to obtain international brand and sales channels, and from this OEM processing plant pformed into brand operators.

Paying attention to domestic sales: realizing the extension of industrial chain to both ends

In developing the domestic market, the Guangzhou light treasure group

explore

There is a successful road.

As a multinational company's foundry enterprise, the company used to passively accept the processing orders distributed by the headquarters, and the products were exported through the sales channels of the headquarters.

In recent years, in the face of the sharp fluctuations in the international market, the company has turned its attention to the domestic market and vigorously explored the domestic market.

To this end, the company set up an enterprise specializing in domestic sales, LITE-ON (Guangzhou) Electronic Technology Co., Ltd., to co ordinate over 1 billion yuan of domestic market share, and aim at the field of domestic computer, automobile manufacturing and household electrical appliances consumption, constantly develop new products with independent brands, insist on building brand image, and successfully realize the pformation from "simple processing" to "production + sales".

Energy saving and environmental protection: industrial upgrading and enterprise competitiveness

Textile printing and dyeing industry has been a large energy consumption and emission, facing severe environmental pressure.

Mutual (Panyu) textile printing and dyeing Co., Ltd., as a labor-intensive Hong Kong funded enterprise, which has entered Guangzhou in the early and middle stages of reform and opening up, has increasingly weakened its competitive edge.

To this end, the company promptly increased investment in environmental protection and energy conservation, environmental protection as the bottom line of the survival and development of enterprises, and technological innovation and industrial upgrading to promote product innovation.

While fulfilling the responsibility of environmental protection, the company is not only under the impact of the international financial crisis, but on the contrary.

Spin

The industry's market shuffling has created a record high of production orders.

Focus on the market: all-round innovation and fundamental pformation

In the process of pformation and upgrading of Guoguang electrical appliance Limited by Share Ltd, market demand has played an important role.

Guoguang was the first to produce a product that made loudspeakers. As the demand of the international market changed, the company realized that the product must be pformed to high-end and serialized.

For this reason, the company has overcome the shortage of electronic audio technology talents, factories, equipment and other difficulties, and has identified the development goal of "making electronics, making systems and making brands".

The first order of $300 thousand series products from

Chairman

Personally completed the lead, the completion of the order, more carrying the dream of the pformation of the whole Guoguang electronics products.

After several years of difficult process, today's Guoguang has completed the pformation and upgrading of a single loudspeaker to the sound integration system.