Guangzhou Clothing, Clothing And Footwear Enterprises Export Orders Fell By Three To 40%

The volume of purchases in Europe and the United States has declined, and garment enterprises are turning to domestic sales rapidly.

Recently, journalists have entered various markets and enterprises in Guangzhou and found that under the "severe cold" of European and American economies, it is not just domestic.

Analysts say that the sluggish growth of exports has gradually affected the domestic real economy, and a number of "unhealthy" enterprises may fall.

But for those who are "healthy" and develop their own brands, there may be a "vigorous" after the cold winter.

Four major industries surveyed by reporters

Cloth: the wholesale market order reduced the price drop

"Business is very bad this year, especially in the second half of the year."

Reporters visited many cloth markets in the central and large areas, and found that there were fewer merchants coming to purchase.

Mr. Wang, who is doing cotton business, told reporters that sales fell by three or four over last year.

Several stall owners at the scene said that the passenger flow was reduced by three or four over the same period last year.

"In October, the number of foreign businessmen was significantly reduced."

Stall Mr. Chen told reporters.

The number of orders laid down also decreased.

"Nowadays, small and medium-sized orders are becoming mainstream.

This has affected the production efficiency of enterprise processing, on the other hand, it has also increased the difficulty and workload of fabric procurement.

Mr. Chen told reporters.

The person in charge of a cloth Market told reporters: "in the second half of this year, the business of what cloth to do is bad, and the business is worse than simply making the order (which is provided to the exporting garment enterprises), and the sales of operators are half of that of the best time."

Prices of all kinds of fabrics have gone down.

"At present, the price of cotton cloth has dropped by three or four over the peak of last year."

Mr. Wang believes that this aspect is affected by the fall in cotton prices, but the most important factor is the drop in demand. "Now everyone is fighting low prices to increase sales."

Statistics show that in November this year, yarn and cloth orders decreased and prices gradually weakened. At present, the price of 32 pure cotton yarns is 26300 yuan / ton, and the price of pure cotton grey cloth is 6.72 yuan / meter.

Over the same period, the price of yarn and cloth in the international market has dropped more than domestic prices.

Clothing: exports are subject to cold planning and domestic sales

Upstream cloth business is "frozen", downstream of the industrial chain garment enterprises naturally encounter "frost".

Li Sheng Zhi, executive director of Guangzhou clothing trade association, who is specialized in the domestic market, told reporters yesterday that cold trade has affected the survival of domestic garment enterprises.

Several bosses of Panyu south village were originally engaged in foreign trade, but they have been asking for help recently. They hope to find a short time to do the "OEM" so that the enterprises will not fall out.

The domestic market is also under increasing pressure, and export slump will eventually affect domestic consumption.

Li Shengzhi said that this year's increase in raw material and labor costs has led to an increase of 20%~30% in enterprises, while in the terminal market, prices can only rise by about 15%, leading to a decline in the profit margin of clothing this year.

Li Shengzhi said that some small and medium-sized clothing manufacturers have temporarily closed due to lack of orders.

Xia Lingmin, Deputy Secretary General of the China Textile Industry Association, told reporters on the phone yesterday that the growth of clothing demand in Europe and the United States has declined. This is also the main reason for the slowdown in China's clothing exports.

Affected by this, the profit margin of domestic garment export enterprises this year is between 4%~10%.

Footwear: Sales worst in recent years

At present, China's footwear industry accounts for six or seven of the world's total, with 13 billion pairs of shoes per year and nearly 10 billion pairs of exports.

Reporters went to Xicheng Tong De shoe industry base, and found that although many shoes, but low-end production, processing, imitation or proxy products are more, have independent intellectual property rights and independent brands less; small workshop type, low price competition for the market, the large scale, high technology of large enterprises.

"This year, the United States and Europe are in poor economic condition. North Africa has been affected by the Libya war, which has led to a sharp reduction in the number of guests who come to Guangzhou to purchase footwear.

"Shoe sales this year are the worst in recent years," said Ling Zhiqiang, manager of Xicheng Tong De shoe base.

Ling Zhiqiang said that after November, the shoe industry is in the peak season, but at present there are only 3~4 container exports, and sales are only 1/5~1/6 at the beginning of this year.

Under the economic downturn, many foreign merchants are unable to pay the goods, resulting in the backlog of the producers.

Price war is emerging one after another.

The fate of Guangdong's foundry has come to an age of "no alternative."

Luxury: investment gold sales slowdown

Reporters learned yesterday from a number of shopping malls in Guangzhou, from October to November, the growth rate of luxury goods fell.

"In the month of 1~9, sales of luxury items such as watches, jewellery, clothing and so on increased by more than 30% over last year, and these two months, although they are also growing, have slowed down significantly.

The two numbers are very powerful. "

The person in charge of a shopping mall told reporters.

It is understood that this situation not only occurred in Guangzhou, Beijing, Shanghai and other places luxury sales decline is more obvious.

A luxury brand agent introduced: "in the past two months, our sales in Guangzhou increased by less than two digit year-on-year. This has not happened for several years."

The uncertainty of the global economy has also led to fluctuations in the price of gold. The people who had been buying gold crazily were cautious.

Reporters learned from several shopping malls in Guangzhou that investment in gold bars is not as good as before.

"Compared with the best time of sale in July and August, customers who bought gold bars were less than 30%."

The head of a large department store thinks that many investors have been very cautious recently because of the sudden sharp drop in gold prices in September.

Journalist observation

Adverse market learning is the key.

The deterioration of the export situation will gradually be pmitted to the domestic market. But in the crisis, enterprises are not "no road to go". Foreign trade enterprises in Guangzhou can not make foreign trade, turn to domestic sales, and have more smart enterprises to make use of the original foreign trade relations, and even buy design works abroad, and then sell them in China.

"This is unthinkable in the past," said Wu Zhenghong, deputy director of the clothing art department of the textile and garment Institute of Guangzhou University.

Xia Lingmin told reporters that it is certain that China's textile and garment export tax rebate rate will remain unchanged.

For brand enterprises, there is "machine" in "danger".

Li Shengzhi said that the global economic downturn "Snowstorm" will speed up the shuffling of the garment industry.

Those enterprises that have taken their own brands will soon have a more vibrant market.