Electricity Supplier: Start The Golden Age Of The End Of The Year
Entering December, 2011 is about to end. White collar workers are looking forward to bonuses and dividends. They are also ready to fill their pockets with "shopping spree" and reward themselves for their hard work for a year.
This also means that from now on to the lunar new year, every big brand and major shopping malls will be filled with the smell of gunpowder. At the end of the year, the consumption golden period is coming.
The big business platform will not miss this good period. With the help of its speed and flexibility, it will take the lead in the promotion war, and various promotional activities will be staged in turn.
The most striking part of this is Taobao's latest masterpiece "double two people's mad job" activities, "filling 100 to send 100", "5 fold up", "full court mail" and "ultimate Carnival"?
Propaganda
Slogans attract countless netizens.
"Miss a day, wait a year!" this should be the most popular promotional slogan recently.
Do these various promotional activities of the electricity providers really bring more benefits to consumers? Will they really regret a year if they miss a day? In fact, many times, gimmicks are more than just benefits.
On the one hand, the number of goods that are really cheap is very small, and they are robbed almost at the first time.
commodity
Most of them are "first price increase and then discount".
On the other hand, many discounted goods are actually on sale every day.
Although they may not really be able to buy good quality and inexpensive products, it is undeniable that e-commerce providers have spared no effort in innovative marketing, and their activities of unlimited creativity have attracted enough attention.
Faced with the gradual tightening of the electricity supplier, the traditional clothing enterprises no longer sit back and die, but also invest in the promotional war at the end of the year.
But the sales promotion means are obviously "obsolete". They are mainly "full delivery" and "full reduction". They are also aimed at traditional festivals such as Christmas and new year's day, which are hard to arouse consumers' interest.
Obviously, in the game with the electricity supplier, tradition
clothing
Enterprises are not dominant in the "price war" and "gimmick".
So where is the advantage of traditional enterprises? It should be the real feeling that "entities" bring to consumers.
"Reality" can be reflected in prices and services. Blindly following the trend of price increases and then discounting sales will greatly damage brand image, and also affect brand loyalty. Sincere service can attract and retain more consumers.
Perhaps the advantages we accumulated in the past for a long time will not be surpassed in a short time, but in the long run in a passive position, the space for development will be narrower and smaller, so we should be more proactive.
Of course, when it comes to a stable development period, it is inevitable for enterprises and individuals to relax. However, in a rapidly growing environment, no progress is made.
The same is true of media people. On the regular meeting of our magazine last Monday, the editor in chief gave us two requirements: industry research and self promotion, and we hope to make joint efforts with the garment enterprises.
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