Nine Herding King: Innovative Ideas To Achieve A Virtuous Circle Of Enterprises

The achievements of Fujian's garment industry in China are obvious to all. In May 30th of this year, after seven wolves and Li Lang, Fujian Business men's wear plate and another clothing Faucet The company was listed on the Shanghai stock exchange successfully.

Lin Congying, chairman of the nine Muwang king, is a rather low-key person, rarely interviewed by reporters. In December, when a reporter asked about the stock price of Lin Congying, he said, "I really don't know how much the stock price is today. A simple sentence is obvious. Sincerity.

In Lin Yingcong's opinion, listing is a great opportunity for the development of the company, but after listing, he has put more effort on "doing business well". Lin Congying felt that the biggest change brought by listing to enterprises was to promote the construction of internal management of enterprises, and the company's operation had a sense of pressure under the supervision of the public. Among them, especially Lin Congying is pleased that with the help of the capital market influence, the reputation and reputation of the nine Mu Wang brand has been greatly improved.

For a clothing brand focused on men's trousers production and sales, and then developed into a full range of men's clothing, the concept of quality and marketing has always been a distinct concept.

Talking about the achievements of the company today, Zhang Lijun, the brand management center of the nine Mu Wang, told the daily economic news reporter that the greatest advantage and success of King Mu was that "there are some leading points in terms of focus, quality, brand building and sales channel control." And these "leading position" in Zhang Lijun's view, there is another mystery, that is, innovation.

Quality is the core of an enterprise.

"We attach importance to quality management and regard high quality as the foundation of enterprise's success." Chat and nine Mu Wang "ready" 10 years later, "force", Zhang Lijun admitted that the greatest mystery of the nine Mu Wang is that the core of the enterprise has always been product quality, "high quality has vitality, in order to ensure that the company's Evergreen Foundation."

For example, according to Zhang Lijun's introduction, in terms of product design and research and development, nine Mu Wang will continue to collect and study consumer preferences and human body curve data. In the production process, the male trousers production process has been refined to about 108 processes, the jacket has been refined to about 90 processes, and full-time inspectors have been inspected in the key links of production.

However, everything is really so smooth? The answer is not so. In fact, since the global financial turmoil triggered by the US subprime mortgage crisis in 2008, the global economy has fallen into recession, and the overall environment of the garment industry is also not satisfactory. Some enterprises that are unable to keep pace with the times will face difficulties in their turnover.

In this era, of course, the king of nine herd is also in it. Fortunately, however, they have found a way to manage the collaborative product life process. By reducing product costs, improving product quality, accelerating the time to market, and providing quality product services to customers, a new development direction has been found in the era of garment industry characterized by product innovation.

"Garment industry is not only a labor-intensive industry, but also a high-tech industry. It is a traditional industry as well as a sunrise industry. Modern clothing enterprises must keep pace with the times, that is, innovation. This also requires changes in the concept of enterprises, willing to invest in all aspects of the corresponding support resources. Zhang Lijun pointed out.

Innovation helps enterprises achieve a virtuous circle

"A company will not take the lead in the market without any reason. The leader must have led to the development of the industry through innovation in one or several aspects, such as products, marketing, technology and so on. Zhang Lijun told reporters that "innovation is one of the important sources of the market competitiveness of enterprises."

Take the example of nine shepherds, the special sewing mold is an innovative example. "We have developed more than 500 sewing moulds according to different editions." Zhang Lijun told reporters that the team of technical quality management of nine Mu Wang has grown to nearly 100 people.

Zhang Lijun believes that any marketing premise must be based on good products, or any excellent brand marketing is just a sensationalism. In terms of sales channels, King Mu also innovatively adopted the simultaneous mode of "shopping malls and exclusive stores". As of September this year, the number of shopping malls in the company accounted for 53%, and the number of Direct stores accounted for about 23%.

"Clothing like this large flow of brands, a major feature is to enable consumers to buy anywhere and anytime." According to Lin Congying analysis, the two or three line city has become an important market for the retail service industry. According to the development plan of nine Mu Wang, in the two or three tier cities, the mode of joining will be adopted more frequently, making full use of the resources, connections and funds of local dealers, with the smallest input to win the fastest development.

"A virtuous circle can be achieved between innovation and enterprise development: innovation promotes enterprise development, and in the process of growing enterprises, more resources are invested in innovation, and then, enterprises can continue to develop better and healthier." Zhang Lijun's words seem to tell the true mystery of King nine.