"Micro-Blog Marketing" To Force Sports Shoes And Clothing Brand Wolf
Happy Wolf
As the leading fashion sportswear in China
brand
As early as the end of 2010, the official micro-blog had been opened, and entered the new media promotion field of micro-blog marketing in the local brand.
So why did the wolf first think of launching micro-blog for the brand? Zhang Wenca, manager of the wolf brand department, told reporters: "I have been very concerned about the Internet and I am familiar with it. The appearance of micro-blog makes me feel a new one.
Marketing
The model is about to come into being.
In early November 2010, the wolf was delighted.
Signing
After the decision of Li Wei, Liu Xin, Wu Yi and Super Girls Ai Mengmeng, Yang Lei, the first three strong men of the new spokesperson, I found out that according to the brand positioning of the company and the hot pursuit of fans to the spokesperson, micro-blog will be a carrier that is very suitable for our brand communication. And according to my observation, only four or five enterprises in the same category of local brands opened Sina micro-blog, which is undoubtedly a good opportunity for brand promotion.
Zhang Wenca, manager of brand Department of happy wolf Holdings Limited, graduated from University of advertising.
8 years of experience in brand marketing, including 6 years of brand name shoes and clothing brand experience, he has always pursued the perfect combination of innovation and pragmatism.
So when Zhang Wenca proposed the idea of grabbing the "micro-blog marketing" initiative to the company, he was recognized by the company CEO Ding Pengpeng.
micro-blog
It was officially opened.
According to the introduction, from the initial information sharing to micro-blog online award interactive activities, and then to the offline activities of the whole live broadcast......
Through the successful operation of more than a year, the micro-blog marketing has achieved some results: in July of this year, the wolf wolf micro-blog got the qualification of sina micro-blog Enterprise Edition, and became the fourth qualified enterprise in the same brand in China. In August, after a month of strict examination of sina, the "wolf wolf official micro-blog" successfully entered the "brand brand hall", becoming one of the only two brands in the "sports leisure" pavilion in Fujian.
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