The Fashion Circle Is Strictly &Nbsp; The Chinese Dress Has A History Of Blood And Tears.

The end of the year is all kinds of red carpet, brand public relations activities.

Reporters interviewed the industry know that the size of the star borrows

Worse than Gucci and Armani

Huang Yi and Jane Zhang don't wear them.

A clothing editor

Apart from brokers, clothing editors are the ones who know best about stars.

Fashion circles are "hierarchical", and little stars borrow clothes almost a history of blood and tears.

Huang Yideng, a fashion editor who once helped the star to borrow clothes from the brand, said that the star level would lead to different treatment of clothes.

Reporter: how do you choose clothes when stars want to attend the event?

Miss Zheng (hereinafter referred to as Zheng): in general, especially big brands have their own stylists and sponsorship brands. If they are such important occasions as the red carpet at the festival, they will try them on in advance.

Like Fan Bingbing, Bu Kewen helped her make the overall shape, even if the clothes provided by Elie Saab, they might also have some fine-tuning.

Ordinary women, or ordinary brand activities, they will entrust us to help them borrow clothes.

But they will also have conditions, such as Huang Yi and Jane Zhang told us that the brands below Gucci and Armani are not.

Reporter: they commissioned you to borrow your clothes and give you the detailed measurements.

Zheng: some of the more responsible brokers will give us the stars, which will tell us specifically what brand she is wearing before, what kind of brand she is wearing, or tell us that the hips are bigger here.

Then we go to the brand one or two days before the activity, and one person prepares three or four sets for them to pick.

Reporter: is it too troublesome for small artists to borrow clothes?

Zheng: the difference between big brand and small brand is the heaven and hell.

If the clothing editor is well connected with the brand, he may still be able to borrow it, but the brand will also complain.

Those little artists who just started out were even more miserable. They could hardly borrow the brand clothes.

Reporter: borrow clothes from the brand, will the other side have a request?

Zheng: in fact, we still look at the level of artists. The bigger the wrist, the more we can choose.

We will also speak well with the brand in advance, which will give the brand a certain exposure rate.

Usually borrow clothes, will dry clean and return.

Some brands are specially loaned, but no stars will be sold to customers.

But if you break clothes or stains, you can only buy them yourself.

Jiang Qinqin seems to have bought it, but he made a discount.

Reporter: how do you avoid bump shirts?

Zheng: general brand public relations will remind this dress who crossed. If the two or three line star crosses, the line will never wear again.

Especially for some stars who have "mutual hatred", there will be an internal list on the brand side.

However, some brands are not disgusted with crash shirts because they can enhance brand awareness.

B brand PR

Besides clothing, jewelry is also the focus of competition.

A few years ago, the "MontBlanc incident" almost became the "negative textbook" of public relations.

In the press conference at the day, Li Bingbing wore MontBlanc's finale.

At the dinner party, the necklace was put on Zhang Ziyi's head, while Li Bingbing put on another small necklace.

When asked many public stars to do many activities in public relations Janice, it seems that "this line is very snobbish, and small cards will be crushed by big names."

Reporter: do you know the MontBlanc incident? How to deal with the sudden problems of the stars at the same time with different wrist levels?

Janice: Yes, I can only say that it is very unprofessional.

If there is only one necklace, it is better not to wear it, nor can it happen.

Sometimes there are stars who bought their own brand clothes, just like a big crash shirt, and the public relations on the scene should try to avoid two people appearing in the same picture to avoid embarrassment.

Reporter: do you see how many stars provide jewelry at this level?

Janice: This is quite common.

I remember one activity was the Forever mark brand, which provided a diamond necklace, obviously big and small. Zhang Yuqi wore big diamonds, several carats, and Zeng Li wore very small ones. They couldn't see a diamond necklace.

Reporter: do you have any special security measures by using expensive jewellery?

Janice: I remember once I borrowed Cartire's jewellery to take pictures of the stars, one for hundreds of thousands of yuan.

Apart from sending a special person to the brand, there are two bodyguards accompanying him.

The whole shooting process is the woman's public relations star who wears the necklace, and then takes off the stars to help others.

Of course, there are also some brands that are more casual. Like Bvlgari, they took pictures of their jewellery once. We went to the store to pick them up, and they sent them on the second day. After we finished filming, we could go back.

Reporter: what if I break or lose?

Janice: we haven't met jewelry yet.

But there are clothes. There are some brands that look good, but the quality is normal. I remember a colleague who borrowed a brand name from Hongkong. Later, the SWAROVSKI crystal fell off. She went to Town God's Temple to buy crystal and stick it up.

Brand is OK.