Filtering Products &Nbsp; Subdividing Customers Is The Key To Supplier Success Or Failure.

In recent years, people pay more and more attention to the quality of air, fuel efficiency and purity of drinking water, although the price of filter products in the market is getting higher and higher.

But consumers are willing to buy these filters at a high price. They generally think that filtering is a good idea.

Nowadays, new products and technologies emerge in an endless stream, from microfiber to nanofiber technology, products and

The precision custom coatings (PCC) Company in New Jersey entered the filtration market a few years ago.

David, the head of the company's filtering business, said that it was very difficult to enter the filtering market just now, because at the time, it would take at least 18 months to complete a qualified product. During this period, we should not only let the product pass the test, but also prevent its exposure.

However, this complex process has made our company's filtering products match the performance of other products designed by other companies, and some even surpass them.

"Any new business has a trial process," David said. "But if we filter product manufacturers' approval of our suppliers, we can say that we are successful."

The US DuPont Co is a veteran of the production of nonwoven materials. Recently, the company has entered the filtration market.

DuPont's Nomex KD is a filter medium made of a unique nonwoven material produced by a combination of Nomex and Kevlar high-performance fibers produced by the company.

KD is suitable for high temperature environment, such as asphalt production and cement clinker cooler.

Casey, public affairs manager of DuPont Co, said: "we think that if we filter the market to subdivide the use target of products, this differentiation is very important for our company, because we can continue to use high value materials.

Broadly speaking, the company will increase the throughput and service life of some particular liquid filtration products. "

Most experts believe that filtration products have great market potential and can be developed into a product diversification field in the future.

"My client has to deal with more projects than ever before."

John, vice president of Cerex, a senior fabric supplier, said: "this should be caused by chemical reaction, because adding too many additives and ingredients to a manufacturer of filter products will do more harm than good.

Manufacturers should focus on developing products with long service life and high temperature resistance.

Enterprises should have diversity, which will help them stand out in the market and provide more choices for suppliers.

"Fundamentally speaking, there are more companies that are trying to split up the industry than ever before, especially those with high output," said David Dave, director of the filtration business at precision custom coatings company.

But I think this fragmentation will increase the difficulty of delineating the main competitors of the future.

"The problem that the company needs to solve now is how to determine whether the products and services provided are satisfied or not, and how to let manufacturers tell us all the needs of their customers."

A new goal for precision custom coatings companies is to increase the role of liquid filtration media.

"We will continue to find out the value of the products we produce, not only to compete with peers, but also to solve one of the most critical questions," explains David.