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12 Terms Must Be Known For Clothing.

2011/12/13 18:53:00 34

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Making Clothes Knows 12 Terms.

clothing

12 nouns that must be understood.

1. sold out ratio = sales volume / purchase number in one cycle:

There is no need to promote sales of products that are salable, only sales of unsalable products need promotion.

Unsalable

Products can be determined by selling rate.

Generally speaking, clothing sales life cycle is 3 months, shoes for 5 months.

If in three months, not because of the season, weather and other reasons, the clothing sales rate is less than 60%, then it can be generally judged that the sale of this product is problematic. Of course, it does not need to wait until three months later. In general, in the first three months, the size and color matching are complete, the sales rate will be 40 to 50%, second months will be 20 to 25%, and the sale rate will be 5 to 5 in the third months.

When the first month's sales rate is significantly lower than 40%, and for no other reason, it is necessary to pay special attention to it.

display

Or promotion.

2. inventory turnover = selling goods cost / inventory cost within one cycle.

Stock days =365 days merchandise

Turnover rate

It focuses on reflecting the speed of enterprise's inventory sales, and it is very helpful for judging the utilization and circulation status of specific enterprises' liquidity.

Its economic implication is to reflect the number of enterprises' inventory turnover in a year.

Theoretically, the higher the inventory turnover is, the better the management level of the current assets and the sales of products will be.

Three

Sink to pin ratio

= (one cycle) current purchase / final inventory

It is a measure to check whether the stock is reasonable, such as monthly Treasury sales ratio, annual average sales ratio, etc. the calculation method is: monthly Treasury sales ratio, monthly average inventory / month sales average annual Treasury sales ratio, average annual inventory volume / annual sales volume, high ratio, indicating excessive inventory, poor sales, and low production may not be able to keep up with production.

4. inventory ratio = (one cycle) inventory / cycle daily average

Sales volume

The setup of inventory and sales ratio is scientific and reasonable. First, whether the order supply can really be extended to the order production is decided. The two is whether the enterprise can really adapt to the market, respect the market and respond to the order. The three is whether the inventory enterprises can really satisfy the market, not backlog, and continue to file.

5. sales growth rate = sales volume or quantity / (last cycle) sales volume or quantity -1

Similar: the growth rate of annulus = (reporting period base period) / base period x 100%

6. move sales rate = the number of items / inventory items *100%

Movable sales item: quantity of goods sold (excluding gross margin) for sale this month.

Stock amount: the average value of the total sales volume (the retail price of the tag) for all goods sold on a monthly basis.

7. gross profit margin = gross profit / sales *100%.

8. contribution rate of old customers

If the company has 1 million gross profit a year, suppose only two customers A and B. A customers create 800 thousand, B customers create 200 thousand, A's customer contribution rate is 80%, B's customer contribution rate is 20%.

9. category approval rate = sales volume or amount of a category, sales of whole category or amount of * 100%

10. unit price = total sales amount, total sales volume.

11. Ping efficiency = sales volume, operating area

12. cross ratio = gross profit rate * turnover rate

Cross ratio is usually a priority product with a quarterly calculation cycle and low cross ratio.

The greater the cross ratio, the greater the value of the gross margin and turnover rate of the commodity, which means gross margins are high and turnover is fast.