A Good Shopping Guide Is Better Than A Strong Big Brand.

A good shopping guide is better than a strong big brand.

A large road sign beside an airport is not as good as a small road sign in front of the super commercial gate. A small road sign in front of the supermarket is not as good as a few guiding signs on the road leading to the terminal store; several guiding signs on the road are inferior to the distinctive terminal image; the distinctive terminal image is not as strong as a powerful brand with strong charisma, and a strong brand is not as good as a high turnover rate.

Terminal interception is a common winning trick for enterprises in all walks of life in China, and the key to deciding whether the terminal intercept is successful is the guide.

We know that the silk bud group's Shu Lei shampoo relies on terminal interception to balance with Procter and gamble.

If you have ever been to a large digital city to purchase computers, you will meet many enthusiastic people, kindly greet you, do you want to save your plane?

What kind of configuration do you want to buy?

What purpose should be used?

These miscellaneous brands and the buyers of the machines are the same as the killer of the brand computers. A few days ago, they went to Wuxi on business, because they talked too late with their customers and did not catch up with the last EMUs back to Shanghai. They had to approach Hanting Hotels nearby. On the way to the Hanting Hotels less than five hundred meters, I met five shopping guides to sell other hotels. Three of them were standing at a distance of less than ten meters.

We know that "white collar" women's clothing, in order to open the middle aged women's purse, has launched a lot of sweet words and cream to make a shopping guide.

Good, good affinity, strong communication skills, able to work creatively, spiritually, with strong decoding power, able to penetrate into customers' hearts and make quick turnover, and at the same time, their elegant temperament and the high-end brands complement each other. At the same time, this event has become a big news in the locals, and the brand popularity has been launched. We have set a salary far beyond the general floor brand guide for these shopping guides, so that their sales enthusiasm has been greatly improved. At the same time, because of the high salary, other floor brand buyers are also attracted, so that the turnover rate of prospective customers in the shop is greatly improved, which seems to increase the cost of labor. In fact, the comprehensive return is far greater than that of the multiple payout. When we launched a brand marketing consultation for the king's wood floor, we creatively introduced students from the Academy of art.

While we were providing advisory services to the group, we implemented the "red lady shopping guide upgrading plan", selecting excellent shopping guides from various districts, conducting systematic intensive training for them, effectively improving the terminal sales volume and brand reputation, and became the nuclear weapons for winning the battlefield.

The biggest cost of a company is the shopping guide who has not been trained properly. The quality of the shopping guide determines whether the hardware can play a real role. The quality and ability of the shopping guide determine the sales performance of 40%.

The inspiration to the home textile brand operators and dealers is that choosing a good guide is the most valuable brand investment, and the system training for the buyer is a good tool to improve the sales volume.