Hang "Ocean" To Sell Domestic Products! Check Out Those Famous Fake Foreign Brands.

Recently, a heavy news has made many consumers stare, the famous "Italy".

Some experts believe that "fake foreign brands" are illegal or deceptive practices used by some merchants to make profits. But they also reveal that there are still many loopholes in China's regulatory system. Chinese people's "Fascination" with "foreign brands" also sounded the alarm for China's consumption environment and national brand building.

In fact, the "fake foreign brands" with "foreign" heads selling domestic products have a precedent.

From the European floor, which claims to originate from Germany, to the milk powder that declares the importation of American brands and raw materials, from the "originating" American water heater to the British brand "Jissbon", it toured many foreign brands for their own gold deposits.

Seven wolves give birth to "foreign wolves"

In Ji'nan, alongside JACK&JONES, Mark Ed Faye is the favorite brand of many "Chao men".

In addition to cutting the trendy and chic, its origin is also the reason why men like it. Italy, a country that produces big suit, has raised its value for it.

However, some of Mark Ed Faye's loyal fans see that there are questions about their ancestry on the Internet: Mark Ed Faye is actually the "brother" of the seven wolves of the men's clothing brand. The origin of the seven wolves is Fujian, which belongs to a 100 percent Chinese original local brand.

But little is known about this fact.

"We are the brand of Italy," yesterday, at the Ginza store in Mark Ed Faye, Ji'nan.

Reporters randomly asked several consumers, no one classified it as a Chinese brand.

"Foreign brands, specifically which country is not very clear, should be Europe and the United States."

Mr. Wang said.

"It seems to be Italy."

Some people say they know something.

Subsequently, reporters and Fujian seven wolf industrial Limited by Share Ltd have been contacted, when asked whether Mark Ed Faye is its brand, the answering phone staff said "not very clear".

Reporters also connected Mark Ed Faye Enterprise Development Co., Ltd., answering the staff clearly stated, "we and seven wolves is a family, they are our eldest brother, we are a subsidiary."

Li Mei Cosmetics are accused of flickering.

Every Watsons store in Ji'nan has a make-up brand called "Li Mei".

On the outer packaging, the Li Mei series is very eye-catching: roses, green tea...

Each series is a fairy tale, color or light green, or soft pink; modelling is also unique, bottle mouth is bow, its romantic style "very France".

Yesterday, reporters in a shopping mall Watsons found that Li Mei brand is on sale, attracting a number of women who love beauty.

"I bought it for this package, and the salesman told me that it was a French brand," he said.

Li Mei's salesperson introduces that Li Mei is a brand in France, and its raw materials come from France, and is packaged in Guangzhou.

On the Internet, a post titled "look at the Shanzhai beauty products in Watsons, flicker you do not discuss", triggered a heated debate among netizens.

Among them, the spearhead mainly points to Li Mei, and doubts that it is not a real French brand.

Reporters also found that in fact, the price of the United States is not expensive, the price ranges from 50 yuan to 100 yuan, and can not be compared with some foreign brands.

The reporter contacted Li Mei brand owner and Shenzhen Wei Zhen Cosmetics Co., Ltd., and the staff said that the raw materials of Li Mei were only imported from France.

The staff also revealed that domestic companies had special R & D personnel, and they were responsible for the technology.

"Foreign identity" is suspected

As a relatively new member of the new generation, the "French" brand was once won by the Chinese, but it was also questioned because of this "France".

In 2005, an online survey of the joint venture launched by netizens caused a lawsuit involving a reputation for two years.

This article points out that the product of the joint venture is not produced by the French company.

Green, a lawyer at Guangdong law firm, said that it is not a French brand but a brand registered in China.

The so-called "French Union" is actually a probiotic produced by a branch of a French Raman company, which is shipped to the country for sale after being packed.

In the second instance of the case, the Guangzhou intermediate people's court ruled that the joint venture had failed.

Reporters came to a large supermarket, the products of the symbiotic series were placed in a prominent position.

The "French original import" on the packaging is still the focal point recommended by salesmen.

Subsequently, the reporter interviewed Guangzhou Sheng Sheng Yuan Biological Products Co., Ltd. in the name of joining.

The company's staff said: "the products of the joint venture are all imported and have been working with the French Raman group."

As for the negative news that the Internet is widely distributed, the staff member said, "you go online search and search, which enterprise has no negative news?"

In addition, the official website also claimed that the milk powder was imported into the original milk powder. The certificate of origin and hygiene certificate of entry-exit inspection and quarantine were produced by the China entry exit inspection and Quarantine Bureau.

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Agents are also confused.

No matter what they eat, wear or wear, wear a foreign coat or a sparrow become a Phoenix, "this kind of thing has been heard too much," a shoe dealer who asked not to be named told reporters that there are several famous sports brands with high market share, which are not Italy blood lineages at all, but the operation of domestic companies.

Some brands are hard to distinguish between their agents.

The local product with a foreign name has really confused many consumers.

"In the outdoor sports brand area of the shopping mall, many brands have similar names, and the prices are very high. They began to think they were foreign brands. After buying them, they looked at the signs, most of them were genuine local products from Guangzhou and Fujian."

Ji'nan citizen Cui Rong said.

Reporters interviewed found that the so-called "fake foreign brands" not only varied in variety, but also varied in their routines.

"Some brands are registered abroad, in the form of foreign brands, but the registrants and raw materials are all imported from China. They are only assembled in Hongkong or abroad; some companies buy brand authorization from foreign small companies, and then use the mainland factories to produce them; and there are small companies with poor contractual operations in China, which are mixed up with international brands for the mainland market."

Mr. Li, who has been engaged in brand operation planning for a long time, said.

In addition, some local brands plate English names directly into Chinese, and brand names are everywhere in the market. Although these brands do not clearly indicate that they are "foreign brands", they are full of "foreign flavor".

Some products intentionally advertise with foreigners in the advertisements and use "foreign experts" to explain them. The stories in advertisements are also filled with elements of Europe, America or Japan and Korea, which leave a impression of foreign brands or foreign quality in a more subtle way.

Does the international market need "fake foreign brands"?

The reporter interviewed a number of consumers in Ji'nan's shopping malls for whether he could accept "fake foreign brands".

Most of them believe that the act of deliberately deceiving consumers and impersonating foreign brands can not be forgiven, but it is acceptable for foreign brands only to have a foreign name and do not deliberately advertise.

Consumers are still most concerned about the quality and cost performance of products, rather than naming them in English.

"Although some brands are English names, such as Galanz, Midea, AUCMA in home appliances, MADS, bond and Baleno in clothing, they do not deliberately pretend to be foreign brands, and there is nothing wrong with them.

These are the same brand names that are named after Chinese words, such as Changhong and seven wolves.

Ji'nan citizen Li Lijuan said.

Sun Yueyao, a professor of economics at Shandong University, who has been conducting brand research for a long time, points out that some enterprises use "fake foreign brands" and satisfy some consumers' "conspicuous consumption".

Some high-income people want to show their income through price and brand, and the "foreign brand" with relatively high price becomes a symbol of value.

Experts say that many "fake foreign brands" can be popular, but in fact, they use the asymmetry of information.

Although the enterprise can achieve good results in the short term, in the long run, whether it can provide consumers with reliable products is the key to whether the brand can continue to develop.

The brand name can only play a supporting role in the market opening to the outside world.

Reporters also learned that many of the major foreign brands also have very good Chinese names.

Such as Mercedes Benz, BMW and Volkswagen in the famous cars are not literal plation, but also more sinicization; Chanel, Lancome, OLAY in cosmetics, their names are more Chinese flavor.

Other products such as "China" toothpaste and "Dabao" cosmetics have long been bought by foreign brands, but manufacturers have not deliberately promoted their changes.

Boost national brand growth as fast as possible

Behind the success of many consumers' superstitious foreign brands and illegal manufacturers' fake foreign brands, there are still problems in China's quality supervision system, such as the lack of national brand reputation in many fields, and the urgent need to improve the consumption environment.

Experts pointed out that the elimination of "fake foreign brands" also need to constantly improve their internal strength.

Some experts believe that loopholes in regulation are an important reason for the prevalence of "fake foreign brands".

Over the years, many products have poor quality, but they can leave a good impression on the outside world by advertisements. This is closely related to the lack of supervision by relevant regulatory departments and the lack of strict enforcement.

"As long as the quality of products is done well, I think brands everywhere are acceptable, such as home air conditioners, televisions and washing machines. I choose domestic brands, and cars, mobile phones and so on can only choose foreign brands."

Cui Rong said that he did not want to buy domestic products, but some domestic brands were "less skilled than others".

The reporter found that at present, many big enterprises have realized the importance of independent innovation and brand maintenance, and have tasted the sweetness.

A person in charge of China Heavy Duty Truck Group Limited told reporters that before the company had no right to speak with foreign companies, but now the number of patents has reached 1300. Foreign brands are willing to work with them to explore the international market, and the cement mixer truck and construction vehicle run on the main streets of China also have Chinese brands.

As a big manufacturing country, the "fake foreign brands" still play an important role in China's regulatory system and national brand building.

Gao Boxuan believes that domestic manufacturers should face up to the phenomenon of "fake foreign brands" and find out the gap between consumers' psychological pursuit of brands and their own businesses, and correctly understand the market and promote brand building.

We need to improve the system to unveil the dazzling "foreign brand" veil.

After the Da Vinci incident, it was also attributed to the loss of business ethics, which was attributed to consumers' worship of foreign affairs.

But one thing is the same: it is urgent to uncover the veil of foreign brands and provide consumers with a real and safe consumption environment.

The establishment of a real and safe consumption environment requires not only perfecting the system, but also strengthening the market management. It needs not only to strengthen the sense of good faith management of enterprises, but also to provide consumers with enough means to protect their own rights and interests; not only need to establish strict punishment mechanism for fraudulent business operations, but also need to establish a recovery mechanism after the damage of consumers' interests.

Nowadays, the quality and pricing of genuine and fake foreign brands are increasingly concerned by the public.

The occurrence of the Da Vinci incident has provided the whole society with a deep reflection and dissection of specimens. If businessmen learn from it and further establish the sense of good faith management, if consumers further establish the consciousness of rational consumption, if managers can recognize a series of management deficiencies and deficiencies in brand management, and further improve the system and strengthen law enforcement, the Da Vinci incident may be an opportunity and a turning point.