Department Stores Should Assume Responsibility For Unqualified Clothing.

In order to reduce costs, the majority of clothing brands currently use foundry products, which is the reason why many brands of clothing are in trouble.

Recently, one from Beijing, Tianjin, Shanghai, Chongqing, Hong Kong The results of the comparative test of the sports uniforms jointly issued by 21 cities in Macao and the Consumer Protection Committee showed that 56 samples had been passed all the items tested on the 60 samples purchased from the market. However, the 4 samples that were not tested were well-known brands both at home and abroad. They were CONVERSE, Columbia, Lotto and Northland. Among them, CONVERSE and lotto belong to the famous sports brand Nike and Lining's brand. Columbia and Northland are also professional outdoor sports experts from abroad. The reasons for the disqualification are decomposable carcinogenic aromatic amine dyes, formaldehyde content, pH value and color fastness. So people can not help but ask, why is the name brand clothing accident, and "old four" unqualified?

It should be said that this comparative test has strong representativeness. In particular, as sportswear, poor color fastness to water, sweat or saliva, pigments are easy to fall off and fade, not only affect the beauty, and dye molecules and heavy metal ions in the pigment may be absorbed by the skin, endangering the health. But unfortunately, the interpretation of famous brand clothing is also going to be problem Transfer to OEM Enterprises: in order to reduce costs and allow consumers, garment products OEM has become a common phenomenon in the industry, so it is inevitable to bring product quality supervision to control risks.

The author thinks that this explanation is just an excuse. For example, the pH value exceeds the standard and has no direct relationship with the cost reduction. Too high pH value can be cleaned, neutralized and reduced by acetic acid. The experts pointed out that the processing cost of cotton cloth per meter is less than a cent. And brand clothing has been repeatedly identified problems, in fact, retail market is not directly related to good customs. On the one hand, the relevant government departments will only impose mandatory inspection requirements on products such as food, household appliances and so on, which are mandatory by the state. For clothing, especially the well-known brand clothing, shopping malls will not conduct a sample check on every batch of goods, because the cost of inspection is high and the time is long. Under the constraint of the actual factors of the inspection time of each batch of 10~20 days, it will delay the time of new product listing, especially the peak period of new product listing, which will eventually lead to double losses for businesses and manufacturers. At the same time, do not exclude some domestic garment manufacturers, spend tens of thousands of yuan to Hongkong or France, Italy and other places to get a "birth certificate", registered a brand, and then stationed in department stores to become an "international brand", but also to sell a good price, these fake foreign brands are often OEM enterprises. supervise Not enough.

On the other hand, for a long time, although the hypermarket has been criticized for its high price admission fees, for a strong brand, businesses have lowered their status and even extended their admission to the "zero threshold". At present, most department stores adopt brand association mode controlled by brand operators to enter, sell and store products, while for some famous and marketable brands, there are only a few brands coming and going. This not only causes serious homogenization of thousand stores in department stores, but also makes the shopping malls too dependent on these brands. As a result, a brand with high reputation and reputation is a contract guarantee, and a well-known brand is consciously or unconsciously drilling this kind of loophole.

Therefore, for the brand clothing has been repeatedly identified problems, department stores should shoulder the responsibility, the relevant functional departments should simplify the testing process, and establish specialized detection channels and institutions. After all, clothing is the first place in "clothing, food, housing and transportation", so that people can dress comfortably and feel relieved.