21 Consumers Association Called For Online Group Buying Standard

From Taobao's "CASIO fake watch" to the recent "fake brand shoes" storm, online group buying tort Events are constantly emerging. Facing the rapid growth of consumer complaints in online group buying, the survey report on the protection of consumer rights and interests of online group buying jointly released by 21 consumer associations and Chinese consumers' newspapers including the Shenyang (hereinafter referred to as the "report") pointed out that exaggerated publicity, false original price, discrepancy between actual commercial products and advertising are the main problems existing in online group buying, and appealed to relevant departments to issue relevant laws and regulations and industry standards to standardize group buying. industry Business behavior.

　 60% more group buying consumer rights were infringed.

80 percent off, 90 percent off, or even 98% off! Now such a discount is often seen on the group buying website promotion information, but when consumers buy it, they may find it on the top. This consumption trap is most common in health care, hairdressing, wedding photography and other service areas. According to the report, due to the low technical threshold, the group buying website has increased to more than 5000 in the past two years, spreading from the first tier cities to the two or three line cities, and the products of online group buying have expanded rapidly from catering, leisure and entertainment to various kinds of daily consumer goods.

The results of the survey on consumer rights and interests of online group buying conducted jointly by 22 cities' consumer rights protection units showed that, with exaggerated publicity, the actual goods or services were not consistent with advertising campaigns; the services promised by group buying websites were shrunk, and the return (difficulty) was difficult to become the "top three" infringement of consumers' rights and interests.

The survey shows that Internet users generally do not have a high overall evaluation of group buying goods or services, of which only 16.16% of them are satisfied. More than 80% of respondents said "general" or "unsatisfied", and 62.12% of respondents indicated that they had been infringed in the process of online group buying.

After consumers were infringed, 25.17% of respondents chose to negotiate with group buying websites, and 24.50% of respondents would consult with businesses offering products or services, but the highest was 37.92% of respondents who chose to give up their rights. The report points out that this is mainly due to the fact that consumers are less satisfied with the group buying websites and businesses dealing with disputes. 48.5% of the respondents said they were "not satisfied", while 44.4% of the respondents said "general", only 7.1% of the respondents said they were satisfied.

　 Online group buying is expected to introduce industry standards

At present, consumers have a higher voice for regulating and regulating the group buying market. 24.06% of respondents said that relevant departments should introduce relevant laws and regulations and industry standards, establish a credit evaluation system for group buying websites, and standardize the group buying industry. Management Behavior. More than 20.91% of the respondents indicated that they need to establish and improve the standard of group buying website service and strengthen effective supervision of the online group buying market. According to the report, at present, the standard of service quality in online group buying industry is still blank. Group buying websites often formulate cooperative agreements unilaterally, and restrict their relationship with suppliers and consumers. How to straighten out the relationship between the terminal consumers and suppliers and improve the service quality of the group buying websites need relevant industry guidance organizations to draw up standards to guide the implementation of the whole network group buying industry.

Nearly 19.97% of respondents believe that group buying websites and businesses need to enhance their sense of integrity management and establish a sound product quality, service and risk monitoring system.