Enterprises Collectively Borrow The General Web Address "Card Position" Holiday Economy

Singles Day, Thanksgiving Day's promotional temperature has not disappeared.

Following the big promotion of singles day in Taobao mall, online websites such as online discount stores, Chinese brand discount network and Christmas bell began to become popular on the Internet.

Festival economy spawned general website fever

This year's holiday marketing, big business enterprises can be described as thrive.

It is understood that the festival promotion campaign started from the singles festival of Jingdong mall, and even the free shipping of all customers. When the 12th anniversary celebration ceremony took place, "when you want to be" and sent IPAD, and so on, Taobao mall's singles day's big sales promotion has stimulated many netizens' nerves.

For example, the Dongguan Wanjiang Ming Feng Christmas ornaments factory has registered the "Christmas products manufacturer". The Ruian city spring thunder bell ornaments Co., Ltd. has registered the general website of "Christmas bell". The Jiexiu Mian scenic spot development limited liability company has registered the general website of "cold food festival". According to the press, the discount websites such as "online discount stores", "China brand discount nets" have been registered, and a register boom has been launched in the small and medium-sized enterprises. With the help of the universal website, this enterprise has already stood out in the market competition, has won a steady stream of customers, and has brought the festival marketing to the extreme. Compared with the relatively large capital business enterprises, holiday marketing is more frequent for SMEs.

The deep development of e-commerce has also made a strong impact on traditional department stores. Influenced by this, traditional department stores have begun to register their general web sites to enter the Internet. A large number of general merchandise websites such as "Wangfujing world department store", "Zhongyou department store", "Sunshine Department Store", "Seth department store", "new world department store" and "Wansheng department store" have been wiped out, making a useful attempt for the breakout of the traditional department store industry in the Internet age.

Marketing tools to help enterprises accurately "card position" festival economy

Expert analysis, so many enterprises to use the general website to launch holiday marketing is not accidental. Trusted e-business alliance's marketing value is a point valued by many enterprises. It is understood that after the registration of the general web site, the trusted e-commerce alliance can provide enterprises with one exclusive vertical recommendation of one to one promotion. With the help of this exclusive top recommendation, enterprises can display information at the top location of the vertical portal and B2B e-commerce website of more than 100 domestic top industries, and display the brand of enterprises in a comprehensive and three-dimensional way.

Dongguan City Wanfeng Ming Feng Christmas decorating factory, the person in charge, said: "we only need to spend a fixed fee per year, that is, we can achieve the top level of the vertical portal and B2B e-commerce website in more than 100 leading industries across the country. This kind of precision marketing can be described as low investment and high return. In addition, the multi-dimensional promotion of the general website can help us to display the brand of the enterprise on the Sina general website, the well-known search engine, the 100 national information port heat stations and the business network platform authority.

It is also understood that at present, enterprises only need to register the general web site to get the exclusive recommendation of trusted e-commerce alliance.

Moreover, similar to the Dongguan Wanjiang Ming Feng Christmas decorating factory, the company can get the exclusive "top business" logo while providing exclusive promotion services, so that the company can display more credibility and integrity value.

Li Feng, a marketing expert, also points out: "for trusted companies such as online discount stores," China brand discount network ", trusted e-business alliance can enable enterprises to accurately" card position "on the Internet. This marketing is the most accurate, practical and effective way of network promotion, which can help small and medium-sized enterprises quickly gather popularity, broaden market channels and enhance core competitiveness of SMEs.

Under the festival economy, Jingdong mall, Taobao, and other enterprises are eager to try the next round of promotional storm. Small and medium businesses also expect to earn more popularity and profits in festivals. Experience tells us that small and medium enterprises are expected to become a big winner of the festival economy as well as large e-commerce enterprises.