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Happy Bird VS Metersbonwe &Nbsp; Who Will Dominate The Children'S Wear Market?

2011/12/14 9:41:00 36

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Metersbonwe Bird'S Clothing Market

Following

Metersbonwe

Announced that it will officially launch the American bond series next spring.

Children's wear

After the brand,

Wedding bird

Also announced recently that its new brand of children's wear will be officially landed in the domestic market on New Year's day in 2012.

The two pieces of news put together a signal: in 2012, the clothing giants will be on the market in the children's clothing market.

At present, the reasons for the above decision are not clear.

list

The company can read Semir's pcript.

According to the performance data released by Semir, in the first three quarters of this year, the income of the two brands of Semir and balbala increased by 26% and 48% respectively.

Under the slight slowdown of Semir brand growth, the business outlook of its children's wear brand balbala is still good, which has continued the trend of rapid growth in the past two years.

For the United States, although the city's fashion brand ME&CITY launched the KIDS series for children's fashion in 2009, and once tried to make it into a separate children's wear brand, it injected new growth points for the company. However, from the market reaction in recent two years, the performance of ME&CITY KIDS was not satisfactory.

Look at the wedding birds again, though the brand of the brand has filled the birds in the children's clothing.

market

Blank, but its identity has many similarities with ME&CITY KIDS.

The Shanghai Brad fashion company, which runs the brand of Lu Lu, is a wholly-owned subsidiary of the wedding bird. Before the announcement of the news birds' children's wear, the position of Brad is actually "the fashion sports brand that combines three categories of men, women and children's clothing".

In fact, apart from the United States and the news birds, there are also a large number of foreign trade processing enterprises in Fujian, such as Shishi, Guangdong, Dongguan and Foshan, to make full efforts to enter the children's clothing market in 2012.

It is undeniable that the concentration of children's clothing industry in China is not high enough, and is still at the initial stage of branding.

Children's clothing is a great opportunity for the listed companies to improve their performance or the pformation of OEM enterprises. However, there is an old saying in the clothing industry: capital strength is the patron of brand development.

At present, the brand of children's wear and the animation industry are becoming more and more closely linked. This trend puts forward higher requirements for the relatively scarce children's wear design talents.

In addition, looking back at the news of children's clothing industry in 2011, many people will be surprised to find that quality safety is still the most concerned topic.

In 2012, the mandatory national standard for children's wear safety is expected to come out, which means that the threshold of children's wear industry will be raised again.

Thus, at the beginning of the year, when a large number of resources of the clothing industry flock to the children's clothing market, who can become the master of the market, the answer is more worthy of expectation.