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"Redwood Tree": To Create The Leading Brand Of Chinese Business Casual Men'S Wear

2011/12/14 14:50:00 45

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Redwood Creates The Leading Brand Of Chinese Business Casual Men'S Wear

Jiangsu red cedar apparel Co., Ltd. was founded in 2001, and thrived in Changshu, Jiangsu, China's clothing city.

Over the past ten years, Jiangsu Redwood apparel Co., Ltd. has been chairman Liu Weijun.

lead

Next, we are committed to advocating the idea of "friendship to make life more harmonious". We must work hard and keep improving. We aim to create "China's official business and top class clothing brand" and strive to create the leading brand of Chinese official leisure men's wear.

Red cedar Clothing Co., Ltd. delivers address at chairman Liu Weijun.

Sino US friendship, deducing the brand story of redwood tree

The redwood tree is associated with the great wisdom of the Chinese people.

In those days, a small silver ball facilitated the friendship between China and the United States.

In 1971, Zhuang Zedong, the famous world table tennis champion, presented the gifts to the enlisted American athletes during the thirty-first World Table Tennis Championships.

International Relations

Created an opportunity, Zhuang Zedong became the hero of the "ping pong diplomacy" in China and the United States.

"Redwood" is known as "national treasure" in American plants.

In 1972, Nixon, a former president of the United States, was presented to the Chinese people as a valuable gift. Therefore, the "Redwood Tree" symbolizes the friendship between the Chinese and American peoples.

The company named the brand with "Redwood Tree" and hired Zhuang Zedong as the brand consultant of the redwood tree, so that the witness of the "pingpong diplomacy" can interpret the cultural connotation of the "Redwood Tree" brand for people.

In the early stage of its pioneering work, the "Redwood Tree" enterprise hired the late Chinese famous clothing Technician and chief designer Tian Atong of China's official clothes as the "senior technical consultant of" redwood trees.

In 1956, Tian ATUN was selected to make clothes for Chairman Mao and Deng Xiaoping and other generations of Party and state leaders.

Tian Ya Tong, who has been engaged in fashion design and production for more than 60 years, has also done suits for Bush, Sihanouk and other more than 100 national leaders and ambassadors to China.

After Tian Ya Tong joined the redwood tree, he took Liu Weijun as his disciple, which made the essence of Chinese official clothes to be passed down.

With the "ping pong diplomacy", only the beautiful legends of "redwood trees" can be seen as the representative of Chinese business casual wear - "Redwood Tree".

The "Redwood Tree" enterprise has been developing friendship between the Chinese and American people.

contribution

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In March 28, 2006, "Celebrating the Sino US table tennis diplomacy 35th anniversary the United States table tennis delegation visited China - the friendship tour of the redwood tree" started at the China International Fashion Week, and the US table tennis team members boarded the T stage of China International Fashion week.

Some members of the US table tennis team have gone back to the "ping pong diplomacy" road of friendship, and Changshou City, Jiangsu Province, is a new node of Sino US friendship, attracting worldwide attention.

"The friendship trip of the redwood tree" has made another spring story.

In October 2011, Chinese and American table tennis diplomacy 40th anniversary the delegation of the US table tennis team to China will join hands with the "Redwood Tree" dress, renew the leading edge and continue to write the profound friendship between China and the United States.

"Sequoia tree" brand clothing is aimed at foothold in the domestic market, seize opportunities and move towards the international arena. "Redwood trees" symbolize strength, struggle and indomitable spirit.

promote

The cultural connotation and spiritual outlook of struggle.

For the country, demonstrate the style of business casual wear.

"Redwood" company has always attached importance to brand cultivation.

Since its establishment, Jiangsu red cedar apparel Co., Ltd. has established the purpose of "promoting quality by brand, creating famous brand by quality". In order to avoid homogenization competition, the company takes the business and business casual dress as the main direction of "Redwood Tree" brand, and carries out independent innovation based on product development and design, and actively introduces outstanding designers such as clothing and fabric design, and increases investment in technical pformation. It has equipped and integrated international garment computer aided design system and proofing workshop, with an annual production capacity of 3 million sets of garments.

The company's main products have passed ISO9001 quality management system certification, ISO14001 environmental management system certification and China's environmental labeling product certification. After 5 years of efforts, the company has built up a first-class business, business and leisure men's wear brand "Redwood Tree" with high starting point, high investment and high quality.

"Redwood" has also established a strategic partnership with Hongdu clothing group of Beijing, and has injected its essence in making business into business and business casual wear.

In March 2005, the "Redwood Tree" represents China's official business menswear successfully held the first fashion trend conference in Beijing.

In 2008, the "Redwood Tree" enterprise successfully made 260 thousand sets of garments for the volunteers of the Beijing Olympic Games. In 2009, the "Redwood Tree" enterprise successfully completed the 3 square matrix packaging tasks of "national flag" and "keeping pace with the times" in the Daqing activities of "National Day 60th anniversary", which fully displayed the official duties of China in the world-famous "National Day 60th anniversary" ceremony.

Business affairs

Casual men's style.

At present, there are more than more than 500 marketing outlets of "redwood trees" in the whole country, and more than 50 offices have been set up, with sales outlets all over Beijing, Shanghai and other large and medium-sized cities throughout the country.

The brand of "Redwood Tree" has won the honorary title of Jiangsu famous brand and Jiangsu famous brand product and national exemption inspection product successively.

Leisure in China, leading China's business casual wear

The "friendship makes life more harmonious" sponsored by China Fashion Designers Association and Jiangsu Redwood clothing Limited company. 2011/2012 autumn and winter cedar tree business casual men's fashion trend special conference was held in Beijing in March 30, 2011.

This is the seventh time that "Redwood Tree" has launched the concept of business and business casual men's wear on the China International Fashion Week at the 2011 China International Fashion Fair.

"Redwood Tree" business casual men's "Yizhuang leisure, Zhuang Yu leisurely" unique style, the solemn and leisure of different dress concepts perfectly integrated, and strive to create a rigorous, dignified and free casual casual men's clothing series.

On the day of China International Fashion Week, Chen Kun, the design director of China top ten fashion designers and Jiangsu Redwood clothing Limited company, launched the "harmonious" series of business casual men's clothing, which vividly and vividly interpreted the dress requirements and concepts of Chinese civil servants in the new era, and demonstrated the unique charm of "Redwood Tree" business casual men's clothing in all directions.

Liu Weijun, chairman of "Redwood Tree", pointed out that since the launch of the concept of business and business casual men's wear, "Redwood Tree" has carried out a series of structural adjustment and innovation aiming at the special requirements of the civil servants of the national government and public institutions.

On the one hand, in the depth of market research, we constantly develop new products, and comprehensively upgrade in the fields of technology, design, technology and services, implement the strategy of Boutique Dress, and seize the market with high quality.

"Redwood Tree", with its manufacturing capability, foresight design ability, exquisite craft ability and strict quality control ability, aims to build a first class official and business casual men's clothing production base in China, so as to lead China's official business and leisure wear into the world.