AOKANG Leads China Shoes Industry Technology

In developed countries such as the United States and Japan, R & D funds generally account for 4% to 5% of the total output value, while footwear brand Nike is 4% and Adidas is 3%. Despite their large investment, they have led the sports shoes market. With the increase of the added value of products, R & D investment can basically be ignored compared with the growth of the global sales profit margins. Wang Zhenquan, President of AOKANG footwear technology research institute, vice president of AOKANG group (right), and Fang Yan, senior engineer of China leather and footwear industry research institute, unveiled the AOKANG Research Institute of footwear technology, manufacturing, selling, crying and laughing in China made of raw materials and semi-finished products, which are widely distributed in the market. This situation is expected to be substantially changed in the future. In November 27th, Wenzhou footwear science and Technology Research Institute, with a total area of 7 thousand square meters and a pre investment of 60 million yuan in November 27th, was formally established in Zhejiang. This is the first comprehensive technology research institute of footwear enterprises in China. Compared with the R & D institutions formed by other single projects, the Comprehensive Technology Research Institute of China's first footwear enterprise, which was co founded by the China leather and footwear industry research institute and AOKANG group, is guided by R & D of R & D products, covering the fields of soft science, such as the research and development of new materials, new products, the popularization and application of new technologies, new technologies, and the start of "standardization Engineering", fashion research, and industrial development law. While the research results serve the enterprises, the Institute will also provide products to the whole industry and study the common problems of the industry, so as to provide scientific guidance and intellectual support for the development of the industry. In the industry of R & D, manufacturing and sales, after experiencing the "crying face" of heavy manufacturing, light R & D and sales, the Chinese footwear industry has begun to move towards the "smiling face" industry path of heavy R & D and sales. According to statistics, in Wenzhou, China's shoe capital, in 2006, the total investment in science and technology activities of the whole society reached 3 billion 102 million yuan, and 10 new high-tech enterprises of the national torch plan were added, and 14 new high-tech enterprises R & D centers at the provincial level were added. By 2010, the proportion of fiscal expenditure on science and technology in Wenzhou, including county-level cities, will reach 5%. And Haier, Wanxiang, Lining and other famous Chinese enterprises, Haier Research Institute, Wanxiang Research Institute, Lining technology research and development center have achieved fruitful results. In the Wenzhou area, CHINT technology R & D center and Delhi technology R & D center have been recognized by the national level, providing strong backing for product independent research and development. In developed countries, in the US and Japan, the average R & D expenditure is 4-5% of the total output value; the shoe brand Nike is 4% of the enterprise output value, and Adidas is 3% of the enterprise output value. Although the proportion of investment is large, they lead the market of sports shoes. With the increase of the added value of products, R & D investment can basically be ignored compared with the growth of profit margins in global sales. In fact, in order to achieve technological breakthroughs, AOKANG has invested more than 200 million yuan to introduce 30 world-class production lines, and has set up three footwear research and development centers in Wenzhou, Guangdong, Dongguan and Italy Milan in Zhejiang. Every year, thousands of new shoe models are developed, leading the fashion trend of footwear industry. In 2006, AOKANG launched a "technological revolution" in China's footwear industry. It invested about 3000000 yuan in cooperation with the Zhejiang provincial science and technology department and Zhejiang University to develop China's first self-developed intellectual property platform, a platform for the design and development of footwear products. It will bring a new "digital" industrial revolution to China's footwear industry, improve the technological content and brand added value of Chinese footwear products, and enhance the independent innovation and international competitiveness of shoe-making enterprises. The development process of enterprises in the technological field must go through three stages: one is to imitate the plagiarism stage, the two is the innovation evolution stage, and the three is the research stage of its own intellectual property rights. Imitation and Innovation -- the historical mission of independent intellectual property enterprise R & D center. Every enterprise must go through three stages in its technological development. One is imitation copying stage, which is characterized by fast listing, short cycle and low R & D cost; however, the added value of products is low, the market survival period is short, and the development manpower cost is increased. The two is the stage of innovation and evolution, characterized by the positioning of the product style and the stable market share. However, the added value of products is not promoted rapidly, and the first-class market is difficult to control. The three is its own intellectual property development stage, characterized by long R & D cycle and high cost of R & D investment, but the product style is outstanding, leading the consumer market, and the added value of products is greatly improved. AOKANG, which has completed its first two stages, is strives to seek a new high-end cake in the third stage of shoe-making industry through a comprehensive "technological revolution". At present, the AOKANG footwear technology research institute is composed of six centers: the new material research center, the standardization center, the product planning center, the product development center, the quality inspection center and the project management center. The main research direction is that the whole shoe industry is faced with the problem of long-term nature which needs to be solved urgently. The results will serve the whole industry and provide comprehensive intellectual support for the upgrading of the industry level. It includes five major aspects: first, the research and development of new products and new materials: the development of new products with market prospects, and the intermediate test of transforming scientific and technological achievements into commodities, and the research and development of related technologies, processes, equipment and materials with products as the leading role. The two is the popularization and application of new technology and new technology: transforming traditional technology, providing services for current product development and process improvement, learning and introducing mature common technology and key technologies. The three is the combination of production, teaching and research and technology sharing: establishing scientific and technological exchanges and cooperation with institutions of higher learning, research institutes and domestic and foreign counterparts, and jointly developing and applying new technologies, new processes and new products, so as to maintain a dominant position in technology. The four is the construction of talent echelon: absorbing domestic and foreign technical talents to serve enterprises in various forms, and training and cultivating a large number of scientific and technological talents for enterprises and industries. The five is decision consultation service: take part in the formulation of enterprise development strategy and scientific and technological progress plan, organize the evaluation and demonstration of major projects of enterprises, and put forward suggestions for the decision-making level of enterprises to make reference to major decisions. At the same time, the Institute will also start the "standardization project" and the excavation and protection of intellectual property rights. China leather and shoemaking industry research institute is the only comprehensive national research institute of leather and footwear industry in China. It is the R & D center, standardization center, quality supervision and inspection center, information center and Productivity Promotion Center of leather and footwear industry in China. This cooperation will directly enter AOKANG footwear technology research institute in a team way. With the keen insight, judgement and execution power of the technology market, and the professional team with rich scientific and technological information resources, combined with the solid industrial foundation of AOKANG for 20 years, the future of AOKANG footwear technology research institute is full of imagination. Technological innovation and the trend of fashion oriented footwear industry in the future. In the process of standardization of industrial products, through the scientific research and artistic fusion, the style and taste of AOKANG will be presented quickly. Standard - fashion style technology and fashion dance "industrialization products need standardization constraints. Through the implementation of a series of standards, the stability of product quality becomes a natural thing. Through scientific research and artistic fusion, the product style and taste of AOKANG will also be reflected quickly. Fang Yan, a senior engineer of the China leather and footwear industry research institute, who joined the scientific research team in AOKANG footwear technology research institute, is confident of the future research results. On the day's ceremony, he said: AOKANG footwear technology research institute will involve many disciplines such as materials science, chemistry, human biomechanics, medicine, arts and crafts, and applied psychology. Through scientific analysis methods and means, we take a multi angle and multi-level research approach, carry out theoretical research, empirical analysis and regional experiments, combine qualitative analysis with quantitative analysis, and combine comprehensive research and thematic research to conduct comprehensive and in-depth research and positioning of AOKANG footwear products and raw and auxiliary materials. According to Wang Zhenquan, President of AOKANG footwear technology research institute, the Institute will make important breakthroughs in standards, new products, fashion and intellectual property protection. Standardization: start the "integrated project of shoemaking and assembly" and realize standardization engineering. Through the formulation and implementation of product standards, process standards, operation methods and procedures, the quality of footwear products has been significantly improved and stabilized in a relatively short period of time, laying the foundation for achieving the unique style and taste of AOKANG footwear products. The implementation of standardization and scientification of production and management links will rapidly increase specialization in many fields, and the improvement of efficiency will lead to a direct reduction in costs. New materials and products: AOKANG has its own quality and style of surface material, base materials, accessories and new personality products with intellectual property rights. Assist in developing new products that meet AOKANG's market positioning and marketing strategy. Provide marketable projects in existing technological achievements. For example: breathable shoes, earthquake shoes, nano shoes, step shoes... It will nurture and stabilize AOKANG's own high-end consumer groups, enhance brand connotation and brand personality. Fashion and fashion: through scientific research and artistic fusion, the image shoes and premium shoes with AOKANG characteristics and style taste can be formed to meet the high-end demand of AOKANG's own consumer group, protect the common interests of enterprises and consumer groups, reasonably enhance the added value of products, enhance consumer's recognition of quality, and continuously establish a good brand image of 20%. At the same time, it will create a pioneer in the "popular publishing" of footwear enterprises in China, pioneer the industry, guide the market and lead consumption. Flexible mass customization system: according to the characteristics and rules of human foot type, it makes regional foot fit customization. Intellectual property rights: analyze and study the intellectual property rights of footwear products at home and abroad, and tap the innovative points of our products. Mining and protecting AOKANG has its own intellectual property rights. At the same time, the research on soft science will be based on the hot topics, combined with the actual situation of AOKANG and the requirements of the government policy. It will form a number of soft topics, put forward rationalization proposals for AOKANG's healthy development, and provide forward-looking and systematic research for the development of footwear industry.