Foreign Designer Brand Hits Hangzhou

These clothing styles are not the outline lines that we usually see. They have their own essence and culture that they want to express. It is special, artistic, but not very different.

Its sales will not be very commercial. It will not ask celebrities to endorse, and will not advertise. It used Raw material By all means environmental protection Pure silk, cotton linen and wool are the brand's great love.

It comes from the designers of Japan, France or Italy, so it has an international designer brand. Label 。

When the international designer brand came to Hangzhou, Hangzhou Tower, intime department store and the Mixc became the main battleground for their occupation of the market. Only a few years or even a few months after they had been known for a short time, they found a close friend in Hangzhou and brought an international personality culture benchmark to the fashion people.

Recently, LILY, a design director of a clothing company in Hangzhou women's clothing market, began to pay attention to a phenomenon when she visited the market.

The SEVEN DAYS designer clothing integration store on the two floor of D block, Hangzhou Tower, is quite innovative in its style of decoration. Although the counters are located in remote corners of the shopping mall, customers who visit here will find that "SEVEN DAYS" has a hole in the sky. Its design is ingenious, doorway, retro nostalgia, coupled with refreshing milk and white floors and walls. It looks fresh and refined compared with the commercial atmosphere of the surrounding counters.

Shop decoration is also unique, tall men and women standing tall models wearing a top hat, there are coffee machines in the corner, you can always bring fragrant coffee for guests. In this concept store located in "international designer integration store and life experience Museum", every new designer occupies a small area, and the style of the work is distinct. But it is easy to see that most of their works are plain and monochromatic, with few bright colors and large printed garments. It is more suitable for people who prefer "Zen" style and slanting details.

What makes LILY feel amazing is that there are still some red wine beside the coffee mill. If you don't like coffee, you may pour wine on it to taste. There is a big pale white wooden table in the center of the shop, which makes people feel comfortable and relaxed. Besides shopping, there is also a desire to bring you to experience life.

It is worth mentioning that there is a sign written by the designer at the door of the shop. Every guest who sees such a sign with a humane atmosphere will stop and watch carefully. The sign says the designer's name, four of which are from Japan and Italy.

As an industry practitioner, LILY can weigh the weight of this store, no matter from business mode to clothing style, it is an avant-garde designer shop.

As a designer who often needs to draw inspiration from the market, the search target of LILY is very clear. If the Hangzhou Tower "seven days" brings the inspiration of clothing unique and artistic culture, the IMMOBILE on the third floor of Yintai is fashionable and modern.

At the door of IMMOBILE, the dedicated shop manager will greet you with a pleasant welcome. "Welcome to the French designer brand". Compared with the "seven days", the French designer's brand is modern and urbanized. LILY said, "designer brand can present a variety of styles, literary and artistic, urban and Bohemia, but without exception, the expression language is personality. Even modern city or Bohemia is slightly different from other styles. This is the charm of designer brand."

To do dress design, it has been dealing with many brands and needs to absorb all kinds of clothing style information. LILY, who has been in the garment industry for five years, believes that designer brand is the main source of her inspiration. After paying attention to the designer brand in Hangzhou, her vision has been widened. "After all, foreign designers will bring new elements. Their clothes are often taken by surprise. Even though I am familiar with this brand, I can never guess the style of the new style that will come up a few days later. In my eyes, what the next designer wears next is always a mystery."

If, as LILY said, the foreign designer's brand style is a puzzling riddle, it really attracts many fashion people's attention to the brand of foreign designers. It allows fashion people to dress more choices and adds fresh elements to fashion consumption. Hangzhou fashion consumers have also unwittingly completed a dressing style change.

When this kind of personalized and small clothing comes to Hangzhou, the small fresh breeze that brings to the market clothing is remarkable. Although the designer brand does not advertise and does not ask the famous model to do the promotion, the fashionable Hangzhou people who are very fastidious about dressing can still have a sharp eyesight to lock the targets, and embrace the arrival of the international designer brand with a hug gesture.

Wanxiang Pingtan

Air cleaner's "spring"?

All along, they all think they are living in a beautiful environment, except for housing prices and other cities that are quite livable. Until recently, an icy rank shattered this illusion.

According to the air quality ranking of the major cities in the world by the WHO, we live in a total of 1100 cities, ranking the top one hundred, that is to say, the top two. According to some schools' viewpoint, the green scarf has come to a wake-up call.

Although the relevant departments jumped out to justify this reluctant green scarf, because the terrain of Hangzhou was surrounded by mountains on three sides, which was not conducive to the spread of pollutants, but also because of the prosperous economy and affluent people, so more and more private cars, and so on, although it was difficult for us to be keen to feel whether the air was getting worse or worse, even though we had been trained to be poisoned by all kinds of poisons, the disillusionment had already been created.

As it happens, this news came out very soon, and the heavens sent a few haze and fog to respond. So, walking on the street, I always feel that trance time has returned to the SARS period of 2003, and I saw many people wearing masks in the cold weather.

Those particles that are less than 10 or less than 2.5 microns in diameter are blocked by respirators in vitro. This sounds very symptomatic and the result has been corrected by experts. It is said that many mask materials are not good enough to cause respiratory tract infections. Since the palliative is not successful, it can only consider a permanent cure -- a kind of small household appliances "air purifier" which is very popular on weekdays, and finally has the opportunity to feel elated.

However, the new problem has emerged again: since it is for the sake of physical health, it is natural to choose a quality and effective air purifier. Which brand and which kind of air purifier are really effective? Before ordering, a colleague asked for help on this matter on micro-blog, but no one seemed to be able to answer her questions.

The final result is that she followed the advice of the first netizen who could tell the brand on micro-blog, and rushed to the store to buy a similar air purifier. (according to the guide lady who received her, the item has been selling well recently, and the customers who have come to buy are no longer decorated as they used to be. The result of the use of the device made the colleague even more tangled: for three days in a row, the air quality sensor showed the worst red circle, and she began to wonder if she should wear a mask.

Perhaps, in the sense of marketing, those enterprises that produce air purifiers should really take advantage of this opportunity to fight advertisements and do propaganda so as to usher in a "spring" for brands and sales promotion. But whether this spring of sales can really bring fresh and healthy spring to our ordinary citizens, I am afraid it is really hard to say. I am afraid it is not just those selling things.