Traditional Department Store PK Electronic Business Platform &Nbsp; Online Offline Enemy Friends.

Some traditional department stores have been working with group buying websites to launch group buying vouchers, which are regarded as rivals in the past.

Entering November, the best time to sell winter clothes officially began.

A few days ago, Beijing clothing sales "big family" Cui Wei Department Store on the four day of the celebration time, selling 489 million yuan.

This figure refreshed the major shopping malls in Beijing.

How much does this group buying form contribute to the sales of shopping malls? Hong Tao, director of the Economic Research Institute of Beijing Technology and Business University, has been doing business research for a long time. He said that 20% of the shopping card customers can bring 80% revenue.

Domestic demand is the main driving force for the rapid development of the textile and garment industry today. How do we expand domestic demand? Not long ago, Taobao also refreshed a record - Taobao mall in November 11th amounted to 3 billion 360 million yuan, an average turnover of 38 thousand and 900 yuan per second.

This is a new record created by Taobao mall "singles day" online shopping carnival.

GXG, camel costumes, and Bo Yang home textile 3 brand store sales exceeded 40 million yuan, JACK&JONES exceeded 30 million yuan.

Here, there is no "sophisticated" price, and no "unit shopping card", which is probably a real domestic demand.

The traditional department store industry is restricted by the scope of business circle. If there is no shopping card, will it fall at the foot of the Internet Mall? At present, the channel mode is changing.

Hypermarkets and online shopping malls are becoming more and more department stores. They are fighting for two or three line brand resources with department stores.

And department stores have to be more and more high-end because they can't compete with supermarkets and online shopping centers in the low-end market.

Of course, the department stores will not disappear, consumers are still used to buy high-end brands in the physical stores, but "internal and external troubles" also forced department stores to start exploring new marketing methods.

For example, Hangzhou department store, Yintai department store, Guangzhou Yao Square Plaza and other traditional department stores have been working with group buying websites to launch group buying coupons.

For the former electronic business platform regarded as an opponent, the traditional department store industry can "turn enemies into friends and make use of them".