• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Market Competition For Casual Wear Continues To Rise

    2011/12/16 11:25:00 17

    Competition For Leisure Market

    With ZARA, H&M, C&A, GAP, etc.

    world

    Brand clothing retailers have opened large stores in the Chinese market. The industry has said that the domestic casual wear brands have entered the era of big shop competition.

    As the leading legion of domestic casual wear, the Fujian style casual wear including seven wolves, Lilien, nine herdmen and CABBEEN also began to layout: Li Lang is now phasing out stores under 200 square meters, and seven wolves in Beijing, Shanghai, Guangzhou, Xi'an and other places of "men's life hall" have started.


    Display brand image


    In Xi'an East Street business circle, the total sales area of Metersbonwe, Semir and YISHION's stores is more than 20000 square meters. In Nanjing East Road, Shanghai, Lining's "Sports City" has also opened.

    In the near future, the strategy of domestic casual wear brand store is in full swing.


    The same situation is staged between springs and enterprises.

    Zhao Naichao, director of the seven wolf channel center, told reporters that the overall situation of the seven wolves "men's living hall" this year is very good. "The store with thousands of square meters is our future direction."

    Li Lang is now phasing out stores under 200 square meters, while CABBEEN's three series of clothing are constantly displayed to consumers through big stores.


    Quanzhou textile and apparel chamber of Commerce Secretary General Shi Zheng said, now many enterprises are bigger, the types of commodities are more, and the added value of brands is also high, so they need to be in some first tier cities, especially Shanghai and Beijing.

    urban

    To show your brand image.


    Help market development


    Yang Shuqing, director of marketing department of Huaqiao University, said that at least a few strategic considerations should be considered in the opening of large businesses: first, the overall upgrading of the brand image; furthermore, this is also the result of the brand extension of large enterprises; in addition, it can also promote market development and attract more franchisees.

    At the same time, from the perspective of marketing, the big shop itself is also the product of the subdivision of the enterprise target group.


    In the view of Zhao Naichao, director of the seven wolf channel center, besides being able to show the brand new image of the enterprise well, the big store is a deterrent to the local market and the competitors themselves, and will also play an immeasurable role in promoting the sales of the enterprises in the local market.


    Urging terminal upgrade


    Reporters learned that in the early 90s of last century, Giordano, JEANSWEST, burshlung, Baleno and other companies with Hong Kong background entered the mainland market in China. The first generation of "Hongkong brand" era came into being for domestic casual wear.


    After more than ten years of development, leisure wear in mainland China has risen rapidly and gradually dominated the Chinese market.

    The domestic leisure brands represented by Metersbonwe and YISHION, and the emergence of Fujian casual menswear and sports leisure brands, have led to the rise of China's casual wear brand group.


    And this year, ZARA, H&M, C&A, GAP and other fashions.

    retail

    Brands have entered China one after another, especially the world's retail brands are opening up a large store in China. It has completely declared that the domestic leisure wear market has entered the "third generation" competition era.


    Many industry insiders pointed out that these factors have intensified the competition and upgrading of the domestic casual wear market. Under this background, the terminal pformation and upgrading of Fujian garment industry has also begun. The battle for big stores is the product of this competition trend.

    • Related reading

    The Textile Industry Discusses 8&Nbsp: Environmental Protection Is The Way To Go.

    Daily headlines
    |
    2011/12/16 11:02:00
    17

    Textile Industry To Discuss 9&Nbsp: Foreign Trade To Domestic Sales Encounter Acclimatization

    Daily headlines
    |
    2011/12/16 11:00:00
    7

    4:&Nbsp For Textile Industry; Breakthrough Of Cotton System Reform

    Daily headlines
    |
    2011/12/16 10:58:00
    11

    The Eighth China Clothing Brand Annual Awards Will Be Announced Soon.

    Daily headlines
    |
    2011/12/16 10:56:00
    22

    Luxury Sales In China Will Catch Up With Japan For The First Time

    Daily headlines
    |
    2011/12/16 10:37:00
    15
    Read the next article

    Why Xiang Linsao In The Workplace Is Not Welcome By His Colleagues

    Some people work in any unit, as long as they encounter unpleasant things, they are accustomed to pouring water into others, always hoping that others can help and dissolve the difficulties for him.

    主站蜘蛛池模板: 国产国语高清在线视频二区| 成年人在线免费| 人人色在线视频播放| 67194线路1(点击进入)| 最近中文字幕在线mv视频7 | 久久国产精品张柏芝| 深夜爽爽动态图无遮无挡| 国产亚洲精品91| 3d玉蒲团之极乐宝鉴| 日本红怡院在线| 亚洲成a人片在线观看中文动漫| 黄色网址免费大全| 国内精品伊人久久久久妇| 中文字幕加勒比| 最新在线中文字幕| 亚洲男人第一av网站| 精品国产免费观看久久久| 国产成人精品999在线观看| 91麻豆精品国产一级| 日韩av无码成人精品国产| 免费在线不卡视频| 青草影院内射中出高潮| 够爽影院vip破解版| 中文字幕天天躁日日躁狠狠躁免费| 欧洲吸奶大片在线看| 动漫精品第一区二区三区| 韩国精品一区二区三区无码视频| 天天干天天射天天操| 中文字幕乱理片免费完整的| 欧美日韩在线视频| 免费中韩高清无专码区2021| 黑人操日本美女| 天天干天天操天天操| 中文字幕在线播放第一页| 日韩在线永久免费播放| 亚洲国产香蕉碰碰人人| 激情综合色综合久久综合| 国产亚洲美女精品久久久2020| jizz性欧美2| 国产综合免费视频| 99资源在线观看|