Clothing Business B2C Again, The Concept Of Original Clothing Has Attracted Much Attention.

Looking at today's clothing e-commerce industry, the existing B2C, C2C and other market models generally have a common feature - "big and full, but not sophisticated."

All along, China's

Such a situation has created an intriguing phenomenon: in society, consumers complain about the lack of good designers and good design products; on the other hand, designers complain that there is no market for their products.

Nowadays, there are a large number of design majors graduating from universities in China every year. Most of them only work in the most basic and even have nothing to do with their majors.

In other words, China's clothing market has not yet established a good environment for designers to grow up without creating a healthy and upward design atmosphere.

Under such embarrassing background, it seems that the designer who has been rising overnight is original.

Domestic designer's concept of original clothing is upsurge, falling in love with the original product as the leading sheep in the industry.

With the vigorous development of the Internet and the continuous escalation of e-commerce, the concept of modern clothing consumption has changed quietly - consumer demand for personalized consumption has been increasing, from the initial blind worship of the brand to the pursuit of product design concept; from the steady development of the brand economy has gradually developed to the personalized economy.

From the macro data of the e-commerce industry, we can see that the overall consumption level of clothing has improved over the past two years.

With the increasing number of consumers, the personalized demand of consumers is also growing. Clothing products are becoming more and more personalized. The unique style of personalized brand has become the mainstream of Internet consumption.

For example, we can see that the sales of the best women's clothing products tend to be styled by various styles of designer brands in some fashion websites in November this year.

"With the rapid development of the fashion industry, everyone can become an irreplaceable" protagonist ". The fashion trend in the future will gradually change from wearing famous brand to wearing design.

Jeky, the founder of the first large designer, "falling in love with the original" website, said in an interview with a reporter.

In September 2011, the designer's original fashion website fell in love with the original product, and in less than two months, the search volume of "falling in love with the original product" came back to the top in the peer business search engine ranking, occupying the first place.

It is also possible that such a hot market reaction can be caused by Jeky, the founder of "falling in love with the original product". So, the new test water launched by the original fashion model of "falling in love with the original product" suggests whether the brand competition of the new concept of the designer in the clothing market has been officially opened.

According to Jeky, "falling in love with the original product" is jointly invested by DMG international media group and Jeky, and is the first large-scale designer's original fashion e-commerce website in China.

"Falling in love with the original products has always been adhering to the brand concept of creating the" Internet original fashion fashion brand ", absorbing a large number of excellent designer resources, and independently running a series of processes from production, production, warehousing, sales, logistics and so on, and has a professional logistics and customer service team to provide consumers with a comprehensive and perfect integrated service and create a perfect shopping experience.

As soon as they get on the line, they fall in love with the original products and launch a series of feedback activities: registration is sending 100 yuan shopping vouchers, 1 yuan price exceeds the value, and the original price is 109 yuan.

At the same time, in order to promote the establishment and development of designer's brand and lead the original fashion design trend, Jeky launched the "star crossover Carnival" campaign with his powerful influence and appeal in China's entertainment circle. He invited Liu Yan, Xie Nan, Eric Moo, Vincent Chiao, Jiantao Hong, DAL and other stars to design their own hands to create a unique original fashion for consumers.

With all kinds of brilliant publicity and promotion measures, sales of goods in the past few days are increasing.

All this seems to indicate that the designer's original clothing market has very broad prospects for development, and the future is promising.

Taobao designer brand new concept C2C pformation situation uncertain

In the second half of 2011, Taobao, which has been focused on B2C and C2C, has begun to set foot in designer brand clothing business.

According to a smile introduced by Taobao Internet operator, Taobao network no longer wants to be a simple B2C or C2C mode. Instead, it tries to borrow the new craze of designer brand concept and adopt a shorter supply chain mode of "consumer designer and work", thus promoting the branding of designer's works and satisfying the personalized needs of consumers.

"We have just started. At present, there are not many suppliers. There is not much cooperation between the third parties.

But later, we will open the D2C (designer to consumer) channel to more channels or designers.

In the future, we will sign designers in different directions, so that the entire Juhuasuan D2C channel will become more abundant.

Talking about the prospects of the Juhuasuan D2C model, Juhuasuan's operation director is full of confidence.

Designer brand concept promotes stable industry development situation is favored.

"China's new generation of 80 and post-90 generations, their number of Chinese netizens has exceeded 1/2.

This group pursues individuality and freedom, yearns for beauty, actively participates in life and expresses itself.

The Internet has changed the buying concept of consumers, and the credibility of product information and household registration data has surpassed that of traditional media advertisements.

Therefore, clothing dominated production will become a trend of garment industry in the future and an inevitable result of the development of the era.

Therefore, the original clothing industry has great potential, and the market prospect is very broad. We believe we can do well.

Jeky, who loves the original product, told reporters in the interview, "in 2012, there will be leaping development in love with the original products. At present, the star designer plan is being carried out closely, and more outstanding designers are negotiating with us.

We will make the concept of designer's original clothing better carry out the awareness of the vast number of consumers, focus more on the designer's brand promotion, and further explore the personalized needs of consumers.

What kind of development can designers get in the field of original clothing? Is the consumer really able to take the lead in the future clothing market? Everything is unknown.

It is undeniable that the overall quality of clothing consumer goods will definitely improve in the future online shopping clothing market.

2012 is coming. What kind of pcript will be delivered in the new fashion market? We will wait and see.