Ingenious Layout In "Changing Circumstances"

A photo taken by the director of the China Textile Federation and the representatives of the awarding enterprises.

2011 is a year of uncertainty.

Labor costs continue to rise, raw material prices fluctuate drastically, expectations of RMB appreciation are different, the debt crisis in the US and Europe is frequent, the international market demand remains low, the domestic market demand needs to be improved, and the international division of labor in the industrial chain has new trends.

In the new era of challenge and opportunity, and pressure and power depend on each other, the new industrial structure is still in the fog. How can we make steady progress and create brilliance in the changing situation of textile and garment enterprises?

With the theme of "change and layout, new impetus, new balance and new positioning", this year's innovation year will sort out the realities of the textile and garment industry in China and even around the world. Around the topic of "industrial technology innovation" and "upgrading the competitiveness of industries with capital and brand", speakers and participants discussed the way of innovation and development of China's textile industry in 12th Five-Year, the confusion and confusion on the way of breakthrough and development. During the "12th Five-Year" period, China's economic development pformation and policy orientation had a significant impact on the textile industry.

Wang Tiankai, President of the China Textile Industry Federation, delivered a speech at the annual meeting. He said that the innovation covers and extends to technological innovation, management innovation, product innovation, system and mechanism innovation, and the innovation of its own concept. It is a comprehensive interrelated and very practical systematic work.

Innovation is the soul and motive force of promoting the cause of textile power. Around this core, at the same time, combining with its own reality, we should do our best to do what we can and make continuous achievements in innovation work, which is an important guarantee for the healthy development of the industry.

Zhu Hongren, chief engineer of the Ministry of industry and information technology, participated in the annual meeting and made speeches. He said that innovation is the soul of a nation and an inexhaustible motive force for the prosperity of a country. Since joining the WTO, China's textile industry has held high the banner of innovation, seized the opportunities of globalization, and persisted in structural adjustment and independent innovation, forming a complete textile industry chain from fiber production, terminal products to marketing, and the continuous improvement of product technology content and brand value. It not only met the diversified domestic demand market, but also was widely favored by international buyers, and the international market share continued to expand, achieving ten consecutive years of rapid growth, and continuously improving its influence and competitiveness in the global textile industry.

Sun Ruizhe, vice chairman of China Textile Industry Federation, made a keynote speech. The report analyzed the important position and competitive environment of China's textile industry in the global textile and apparel industry chain from the perspective of market, resources and technology, based on the data of the economic operation of the textile industry in 2011.

He pointed out that China's textile industry is facing severe challenges such as the continuous increase in production costs and the risk of raw material fluctuations. Meanwhile, it will show a rational development trend of more respect for market rules, namely, the pformation from "capacity expansion" to "value growth", and the matching of positive and balanced production development with environmental resources.

At the same time, he put forward the viewpoint of grasping the opportunity period of "changing circumstances", giving full play to the comprehensive endogenous driving force of market demand, industrial advantage, technological innovation and financial capital, and carrying out the strategic layout and the construction of independent innovation system.

Rationally planning regional structure, optimizing product structure, creating economic value with innovative spirit, and creating social value with responsible attitude will be a necessary path for sustainable development of industry.

Zhang Tai, deputy director of the Department of industry, pportation and Trade Research of the State Council policy research office, delivered a keynote speech on "vigorously promoting industrial technology innovation and improving the competitiveness of the manufacturing industry in an all-round way".

He pointed out that promoting industrial technology innovation, enhancing the international competitiveness of industries, expanding domestic demand and achieving green development are of great significance. He analyzed the main problems, relevant measures and suggestions from the aspects of system and mechanism, innovation input, innovation subjects, innovation environment and supporting conditions.

Cheng Yongru, director of the European Union and American Student Association, held a keynote speech entitled "the European debt crisis and the external environment of the textile industry". He pointed out that there are many reasons for the emergence of the European debt crisis, including institutional design, financial system, financial system, competitiveness differences, political and social culture and other reasons.

The EU is China's largest export market, and the EU's economic fluctuation has far-reaching impact on China.

The trend of eurozone issues such as the European debt crisis deserves our high attention.

The external environment of China's textile industry is not optimistic. On the one hand, it is the response from the industry level. On the other hand, it is the response of enterprises at the enterprise level.

Innovation is an important driving force for the progress of industry and brand development. The orientation of textile and garment industry is being updated with the times.

This process includes the integration of material and material resources, as well as the strong integration of technology, capital and brand.

In the "innovative technological driving force" link, Dong Kuiyong, chief executive of textile guide, made a theme report entitled "Retrospect and Prospect of world textile technology development".

He pointed out that the development of textile technology has been extended from the concern of textile itself to the ecosystem of textile production. In the pformation of China's textile industry, the breakthrough factor constraint has become the common problem faced by the development of the industry, and the innovative solution of textile technology is imminent.

The report analyzes the R & D mechanism and mode of textile technology in developed countries from a global perspective, introduces the current situation and main trend of world textile technology in detail, and puts forward the development path of textile technology suitable for China's national conditions according to the international macro political and economic background, and recommends some advanced and applicable technologies.

Zhuang Dehua, Asia Pacific Technology Promotion Manager of the US Cotton Corp, published the keynote report on "eco friendly cotton printing and dyeing technology". He gave a lively introduction to a series of eco friendly cotton dyeing and printing technologies in recent years, including short process pretreatment, cationic treatment, ozone treatment, foam finishing and Application of process management system.

Zhu Yanyan, chairman of the Limited by Share Ltd of Tian Luo photoelectric material, made a keynote speech entitled "new textile functional materials and prospects based on photoelectric technology". She elaborated on the new composite materials developed by the combination of photoelectric technology and textile products for the guests, and proved that the differential competition strategy is the key element to win the market competitiveness.

In the brainstorming of the "innovative capital drive" forum, the annual meeting invited Jiang Dongni, director general of China industrial safety investment fund Co., Ltd., President of UTA Fashion Management Group, Yang Dayun, director and vice president of Fu Li Da group, assistant general manager of the national cotton trading market, and Sun Juan, manager of planning department, to explore the rational vision and potential of capital market for textile and garment industry, analyze how to expand the relationship between the capital market and the textile and garment industry, and make use of the power of capital market to accelerate the development of traditional manufacturing industry.

Taking the road of internationalization, rational M & A is a powerful measure to enhance the competitiveness of Chinese textile enterprises.

In the context of sharp fluctuations in raw material prices, the effective use of financial instruments and futures market can get competitive advantage.

Around the topic of "innovative brand driving force", representatives from government agencies and well-known enterprises at home and abroad shared and exchanged ideas on brand building and management innovation.

Qiu Jianlin, chairman of Zhejiang Hengyi Group Co., Ltd., shared the experience of establishing the innovation mechanism and strengthening mode management; Zhang Tao, vice president of Anta China Limited, proposed that only innovation can make the brand successful, and it was put forward by the example of the enterprise; Ye Xiandong, chairman of the red and Yellow Blue Group Limited, pointed out that for the brand, challenges and opportunities coexist; and the president of Shanghai mercury home textiles Limited by Share Ltd, Li Yulu, from four aspects of brand promotion, product development and technological innovation, marketing innovation and management innovation, elaborated on the innovative practice of mercury home textiles.

At the same time, it also announced the 2011 Annual "China Textile Industry Federation product development award" and "the third batch of China textile industry credit rating AAA enterprise list", set an example for the industry, and promoted pioneer practice.