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Brand Trademark Shoes And Clothing Business Output Accounts For More Than 60% Of Shishi GDP

2011/12/17 10:03:00 20

brand

Trademark enterprises in

stone lion

Economic development plays an important role. At present, the output value of well-known trademark enterprises has accounted for nearly 20% of GDP in the city, and the output value of famous trademark enterprises accounts for 41.76%.

In the first 11 months of this year, well known trademark enterprises contributed more than 300 million yuan to Shishi.

trademark

Enterprises contribute more than 600 million yuan in taxes.

Brand is the foundation of enterprise's establishment, and it is a game.

market

Sharp weapon.

Since the founding of the city, Shishi attaches great importance to the implementation of trademark brand strategy, and has issued a series of comprehensive operational policy documents.

In 2006, the municipal government decided to grant a one-time reward of 500 thousand yuan to the well-known trademark enterprises in China, and put the brand strategy into the "11th Five-Year" plan of Shishi.

The city also set up a leading group of famous brand work composed of 14 functional departments, and established a departmental cooperation mechanism to create a fair competition, harmonious and orderly market environment for the development of famous trademarks, and formed a good pattern of "unified government coordination, business sector guidance and management, relevant units' co operation and management, trademark registrant's standardized use, trademark users' self-discipline and maintenance".

After many years of cultivation, as of November this year, there were 19140 registered trademarks in Shishi, an increase of 1442 over last year, of which 32 were well-known trademarks in China, 97 were famous trademarks in Quanzhou, and 55 were famous trademarks in China.

As of the end of September, 42 enterprises in the city registered 51 international trademarks and 68 registered countries through the Madrid International Registration of trademarks.

In September this year, two trademarks of Meijia Shuang (Fujian) hygiene products Co., Ltd. applied for protection of 85 countries.

The geographical indication trademark of Shishi "ancient floating seaweed" was approved and registered by the Trademark Bureau of the State Administration for Industry and commerce, and the breakthrough of geographical indications certification marks was zero.

"These famous brand enterprises are all above the industrial scale, and are the leaders and benchmarks of more than 8000 enterprises in Shishi."

The director of the industry and Commerce Department of the city said that the famous trademark enterprises not only made outstanding contributions to local GDP and taxes, but also set an example for small and medium enterprises.

Brand trademark enterprise groups also greatly enhance the visibility of Shishi.

Nowadays, when people mention Shishi, they will think of the shoes and clothing brands such as emperor card, AI Deng Bao, CABBEEN, Fu Wei bird and Mu Lin Sen.

In addition, the brand name has increased the added value of the brand, such as the value of the rich bird brand reaches 9 billion 82 million yuan, and the brand value of Mu Lin Sen reaches 5 billion 680 million yuan.