UGG Snow Boots Trademark Dispute &Nbsp; Different Court Decisions Vary

In 1995, D eckers O ut-doorC orporation acquired UGG product business and registered the UGG trademark in the United States the following year. In 1999, DEX sent a letter to many Australian UGG sheepskin boots manufacturers, demanding that they stop trademark infringement. In the following years, the two sides started litigation disputes.

Dicos claims to be "UGG". trademark Principal

Online shops such as "UGG Chinese official website" and other signs are fake stores. UGG China market Ms. Wang, director of the company, said Dicos had the exclusive right to trade marks, some snow boots. brand If the trademark of UGG is used in the promotion, Dicos will take corresponding legal responsibility. "What AUSTRALIA UGG, or YELLOW EARTH are all fake."

According to the introduction, the DECKERS company realized the business opportunities of snow boots as early as 1996. Since the mid 90s of twentieth Century, it began to register "UGG" trademarks in various countries in the world, and carried out commercial operation, and moved the production area of UGG to mainland China. The UGG of MADE IN CHINA has been continuously exported to North America and Europe, and has been rapidly gaining popularity. "But with the brand influence gradually established by UGG in the minds of consumers, many people began to infringe" UGG "trademark in the way of" brand name ". In the past few years, we have made many trademark objections to the Trademark Office of the State Administration for Industry and commerce to block the attempt of illegal elements to infringe "UGG" trademark. Dicos said: "at present, we do not authorize any company or person in China to sell UGG products through e-commerce platform. According to our data, most of the UGG snow boots sold through the Internet in China are counterfeit. From now on, the real UGG product can only be authorized by several domestic entities. If you blindly choose products from the Internet, the chance of buying fake goods is almost one hundred percent.

Australian snow boots manufacturer: "UGG" is only snow boots collectively.

Because of the registration of the "UGG", which was originally referred to as snow boots, as a trademark, DEX has made it impossible for manufacturers of snow boots in Australia to use the "UGG". In response to the move of DEX, Australian manufacturers have jointly established UGG snow boots association to fight against DEX. They believe that the traditional handicraft industry has been in existence for decades in Australia. UGG, as a general term for Australian sheepskin boots, is a commodity category rather than a proprietary enterprise. The Australian Trademark Office adopted the above request in 2006 to withdraw the trademark privileged rights of DEX company in Australia.

"UGG" trademark disputes vary from court to court.

But in other countries of the world, such as the United States, Britain and China, they maintain the exclusive right of UGG to register trademarks. This means that other companies can no longer promote their products in the name of "UGG". Therefore, a large number of products marked "UGG" sold in China are actually suspected of trademark infringement. But "UGG" is known as the Australian traditional handicraft industry and the general term and category of the sheepskin boots commodity, which is known to consumers all over the world. Therefore, many consumers abroad are especially concerned about whether it is originated from the Australian brand.

E-commerce platform: the two are not the same brand.

Input UGG on Taobao, search related treasure 230362 pieces. It is not unusual for Taobao to purchase "UGG" and "Taobao". From the sales record, a good online shop can sell dozens of pairs per day.

The snow boots sold in the Jingdong mall mentioned in this incident are marked as "Merino World UGG" snow boots, and their brand introduction is basically identical with the introduction on UGG Australia's official website. The explanation given by Jingdong mall is: "UGG snow boots sold by Jingdong mall are not UGG snow boots sold in stores. They are not the same brand. The second" G "on the LOGO of the UGG snow boots we sell is slightly smaller. We have the relevant authorization certificate of UGG which we sell.

In Baidu encyclopedia, the basic information on UGG column reads: "UGG", the 3 words, especially the SHEEPSKIN BOOTS from Australia, is a general term for a class of shoes, not just a brand. This description of UGG is corroborated with the introduction of several flagship stores selling snow boots in Taobao mall.