Consumption In Europe And The United States Is &Nbsp, And Foreign Shoe Companies Are Struggling.

After years of rapid development, Dongguan has gained too much glory.

Today, however, it faces severe challenges.

Recently, the reporter went deep into the Dongguan area to carry out field investigation, and the size of many households.

Li, general manager of a shoe enterprise in Dongguan, told reporters that the company's products are mainly exported to the European market.

"As far as I know, the shoe-making enterprises in the coastal areas are having a bad time.

If compared with last year, sales will be reduced by at least half this year. "

In July this year, the Korean enterprise Dongguan Chemical toys factory closed down.

A month ago, another garment factory in Dongguan also encountered the same fate.

Due to the sudden closure of Su Yi toy factory and Ding Jia textile mill, the society began to worry about Dongguan slipping into the economic cold winter again for four times.

"Dongguan is heading for the two crisis?" "Dongguan is facing second business failures." for this reason, a number of relevant departments of the Dongguan government have clarified on different occasions, and Dongguan shoe enterprises have not experienced a collapse.

After three months, in early November, Taiwan Dongguan Baocheng group, which owns the "manufacturing Foxconn", became a storm in the Yujiang shoemaking factory.

Eighteen middle-level cadres who have worked for the company for more than ten years have been laid off.

The reason for the layoffs is "shrinking orders and serious difficulties in production and operation".

Official trade figures show that China's exports increased by 13.8% over the same period in November, the lowest level since February this year.

The weakness of external demand directly led China's export growth in November to a 9 month low.

The China logistics and purchasing Federation released data in December 1st. In November, China's Manufacturing Purchasing Managers Index (PMI) 49%, down by 1.4 percentage points, was the first decline in PMI index to 50% in 33 months.

Judging from the 11 sub indices, the new order index and the new export orders index have fallen considerably, exceeding 2 percentage points, all down to 50%.

Cai Jin, vice president of China logistics and purchasing Federation, thinks that the new export orders index is the largest in all indices, which indicates that the weakening international economic situation may have a great impact on China's export demand in the future.

The reporter has learned that PMI is one of the leading indicators of Macroeconomic in the world. According to the international prevailing standards, it usually takes 50% as the dividing point of economic strength and whether PMI is below 50% indicates whether China's manufacturing economy is in the turning point of recession. For this reason, Cai Jin said that the economic situation does not mean that the Chinese economy has turned to an inflection point, because China's economy has maintained steady growth in a steady fall.

Judging by various factors, it is expected that the economic growth rate will still be stable in the future, and the risk of bigger fluctuations is not great.

Zhang Liqun, a researcher with the Department of macroeconomic research of the development research center of the State Council, believes that domestic investment growth is still at a relatively high level, and consumption growth has been steadily improved.

Li Gang, a research fellow at the Ministry of Commerce and a major issue of the Ministry of Commerce, "the development strategy of China's foreign trade in the post crisis era", said that the growth rate of China's exports could drop to a single digit in 2012. The export growth rate is expected to be 1 to 2 percentage points higher than that of GDP.