China'S Children'S Shoes Industry Is Competing For &Nbsp.
According to a group of China
Children's shoes
According to the latest data of the industry, at present, children under 16 years old account for 1/4 of the total population in China. At the same time, about 28 million newborn babies are born every year.
Some experts say that if the children of this age group spend 4 pairs of shoes per year, the consumption of children's shoes will be nearly 1 billion 600 million pairs every year. If the average price of each pair of shoes is 30 yuan, the market will have a consumption scale of about 50 billion yuan each year.
China's children's shoes industry is competing for success.
Therefore, it is concluded that China's children's shoes industry is currently in the golden stage of development, whether it is consumption or production.
From the end of the last century to the beginning of 90s, with the shift of the world footwear industry from the European, American, Korean and Taiwan regions to the mainland, China has become a big shoemaking country. Guangzhou, Quanzhou and Wenzhou have become China after more than 20 years of shoe industry cluster development. Quanzhou
footwear industry
The three big "shoes capital" produced form the trend of tripartite confrontation.
At the same time, due to the unique development mode of China's children's shoes industry, the present situation of China's children's shoes industry and the market is quite special.
On the one hand, there are many international brands that have entered or are entering the market of Chinese children's shoes. In the market of children's shoes, the major foreign shoe companies are trying their best to compete for the big cake of the market.
brand
Very few people are familiar with it. Although many shoe companies have invested heavily in various publicity and promotion, the effect is negligible. The dominant brand has never grown up.
On the one hand, the development of children's shoes industry is late; on the other hand, the domestic children's shoes brands lack core competitiveness, and have not made targeted strategic planning according to their own conditions, thus hindering the development of children's shoes enterprises and the improvement of market share.
In such an era of competition, the brand of children's shoes in China is facing the extremely severe market pressure, but at the same time, it also meets a brand new development opportunity and challenge.
After several years of development, China's children's shoes industry can be said to have entered a period of rapid development, especially the upgrading of many national brands.
Kasiron's efforts to pform the brand leap
In this series of children's shoes brand competition, advocating Kasiron's brand breakthrough strategy with children's growth has made us feel amazing.
At the beginning of 2011, Kasiron launched a brand new leap in a strong momentum.
In March 24, 2011, at the Kasiron 2011Q3 new product ordering and Brand Marketing Summit, Kasiron launched the brand promotion strategy of "new dragon Tengfei" and pointed out that the brand target of all fashion children's products.
In 2011, Kasiron reintegrated the brand resources and carried out the comprehensive optimization project of the brand through the upgrading of VI system and the comprehensive promotion strategy of the brand. He moved toward the goal of Chinese children's shoes and clothing articles NO.1.
In 2011, Kasiron constantly pcended and upgraded himself through team building, intensive farming channels and exquisite product lines.
In 2011, under the guidance of brand new strategy, Wang Hanwu hired senior training lecturer of China Brand Research Institute for training guidance.
At the same time, Kasiron continues to promote intensive farming channel projects, expand brand sales network and influence, enhance terminal execution and brand competitiveness.
At the Kasiron Q3 ordering conference in 2011, Kasiron also staged a city children's fashion feast for every audience present, showing three major product lines, including street fashion, city fashion and campus leisure, which brought new experience to Chinese children while continuing the brand fashion.
At the same time, Kasiron achieved a brand-new upgrade of the brand cartoon image -- a very personalized action performance and vivid new image design. The simple, fashionable and lively design style not only made Kasiron better communicate with the target consumer groups, but also brought new vitality to Kasiron's brand marketing.
Winning 2012, Kasiron leads the show in the new future.
In September 2011, Kasiron made the grand opening of the 2012 spring and summer new product order with the theme of "winning the battle". Hundreds of Kasiron brand partners and elites from all over the country participated in the event.
At the meeting, Kasiron brand marketing center mentioned the future development of Kasiron brand: "2011 is a milestone stage in the history of Kasiron's comprehensive development, and it also lays a good foundation for Kasiron's 2012 victory."
In 2012, Kasiron will not only dig the image of Wulong cartoon, but also continue to carry out the intensive cultivation of brand channels, and continue to bring more happy, better and healthier growth equipment and experience for Chinese children.
At the same time, Kasiron brand chairman Ding Canyang pointed out: "in 2012, the brand of Kasiron's children's shoes will establish 200 direct sales terminals, 50 flagship flagship stores, 5 additional branches, 600 stores and 200 shops under 30 square meters, with a total sales value of 450 million."
2012 for the case, not only do we need to pcend ourselves, we also need to carry the banner of China's children's shoes and clothing NO.1, leading the Chinese children's shoes industry and leading the new 2012 future.
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