How Can Designers Seize The New Market In Time?

These 3 small businesses are engaged in leopard print flat shoes, free design and backstage. business 。 They are limited in size but are not afraid to compete with industry giants. What is the secret of their rapid growth?

Timely seize market share

Women's shoes at the age of 64 Design Shibeverly Feldman designs fashionable leopard print. Flat shoes They are famous for selling shoes like North, Nordstrom and Taylor (Lord & Taylor) for about $200. Feldman's income grew steadily, earning $8 million in 2009 and expected to earn $9 million 500 thousand this year. Feldman, who started his own business in 1979, had diversified operations and entered the overseas market very early. So, as the US market slows down due to economic recession, Asian markets shine brilliantly.

Feldman's office is located in Novak, Connecticut. To attract American customers, the company conducts 3 promotional activities every year on the US home shopping network (HSN). In order to reduce expenditure, she launched cooperative advertising with her retail partners. Female customers are loyal, she says, because she keeps making sure that the shoes she produces do not hurt her feet. "When I design shoes, they are made according to their own size. I will try it on my own feet. "

Challenge leader

Hanish Murphy, a 47 year old iGATE Patni CEO, knows that many banks and insurance companies dare not outsource their backstage work because they are worried that sloppy handling will damage their reputation. He thought it was an opportunity. So he set up the company in Fremont, California, in early 2011. He did not charge for working hours for mortgages and insurance applications, but fixed charges for potential customers based on the results achieved, such as approving a loan. In addition, he did not require every customer to provide the minimum workload, but to give customers the freedom to use the company's services at any time according to their needs. The result is that iGATE Patni has achieved sales of $900 million and has made profits. Its customers include Royal Bank of Canada and general finance.

Robbing Fortune 500 customers

Gabriel Saurian found that his company bosses were reluctant to share their ideas with customers, which made him feel very frustrated. So the 38 year old website designer and online business consultant started his career as a freelance in the apartment in New York in 2003. His company has grown rapidly through word of mouth recommendation, and now has 150 employees.

Leann predicts that the company's sales in 2011 will grow from $8 million last year to $16 million. One of the secrets of rapid growth is first-rate talent. The average pay standard paid by customers like NFL and Procter & Gamble to his employees is 125 to 150 dollars per hour. So how does he make the team happy to work? To ensure that the best people do not quit, he gives each employee a full year's rights and gives them the right to participate in the company's major decisions.