SNOOPY Snoopy Brand Press Conference Held

From December 12th to 14th, Zhen Xin, Shanghai

On the afternoon of 12 th, the senior manager of Shanghai Zhen Xin Garment Co., Ltd., conducted a systematic and in-depth discussion on the project background, enterprise strength, positioning and characteristics, marketing and other aspects of SNOOPY, and participated in over 400 outstanding clothing distributors nationwide.

At 5 p.m. that day, the SNOOPY fashion fashion show was staged, and the fashion and delicacy of SNOOPY costumes was thoroughly displayed by dozens of beautiful models, which pushed the whole conference to a climax.

At the meeting, Liu Jianhai, founder of Zhen Xin strategic cooperative marketing organization, introduced to guests that Zhen Xin garment began to enter the Chinese garment industry twenty years ago. From the original clothing trade company, it gradually developed into a large clothing brand operation company with sales volume of over ten billion. After twenty years of growth, Zhen Xin has reached the standard of international apparel operation company in the core links of enterprise management, marketing, product design and financial control.

Most of the senior management of Zhen Xin company has experience in the management and management of well-known enterprises in many countries such as Korea, Japan and the United Kingdom. The designer team and the design cooperation agency also spread all over the world. The international vision has laid a good foundation for the development of SNOOPY in the Chinese market.

In addition to its own business strength and foundation, in September this year, Zhen Xin made a strategic cooperation with the Shanghai professional clothing brand marketing company. It was fully responsible for the marketing work of SNOOPY by the joint collection, which made the development of SNOOPY more powerful.

At the same time, Liu Jianhai also gave a detailed interpretation of the brand positioning and advantages of SNOOPY's three big brands.

SNOOPY WEEKEND

Brand positioning: International Theme fashion women's wear

Brand style: the theme is fashion oriented, with each theme matching different series and styles. The theme of the product is different from the theme of the eighteen themes. The theme of the theme of Europe and America, the theme of Japan and Korea, the theme of Bohemia wind, the theme of professional atmosphere, the theme of leisure wind, the theme of street breeze, the theme of lady's wind......

Various themes and styles are constantly changing and everything is available to attract customers to frequent patronage.

The positioning of the consumer group: 18-28 years old, that is, from the university to the marriage before giving birth. This stage of women's mentality, identity and living environment are constantly changing. They need different styles of costumes to show their different beauty and express their different feelings.

Channel mode: the main street shop system is "one dragging two", that is, one brand and two modes. The main stores are mainly sales clothing, with a small number of scarves, hats and other accessories.

The two mode of launching the market enables dealers and big stores to make full use of channel resources.

SNOOPY FASHION

Brand positioning: New Ladies Fashion Ladies

Brand style: between traditional and less fashionable, pure and traditional fashion casual women's maturity, gorgeous, this is a new lady's gentle style, lovely but not immature, beautiful but not too mature and sexy, fashionable and not open, natural and delicate.

Consumer orientation: 14-24 year old young girls who are eager to grow up but never lose their teenage feelings, whether they are individual or shy, shy girls, immature, cute, and beautiful new ladies are their favorite styles.

Channel mode: shopping mall system, product structure, price system and so on are tailored for shopping malls, to occupy high-quality shopping malls resources and to make high sales force brand.

SNOOPY INTIMATE

Brand positioning: Fashion healthy underwear

Brand style: natural, comfortable, healthy and fashionable. SNOOPY INTIMATE is the earliest and most professional brand for 12-28 year old girls to develop health underwear in China.

Consumer positioning: 12-20 year old girls, who are at the stage of growth and development, healthy, comfortable and well fitting underwear is very important for their physical growth and shape. They need professional underwear designed for their age.

Channel mode: shopping malls, street paved, flexible channel selection, do not pursue shop area, only the quality of shops.

Liu Jianhai introduced that the SNOOPY three women's clothing brands launched jointly and penetrated comprehensively, and the brand integrated effect was unprecedented and powerful. There were women's clothing, underwear and ornaments in the category. There was a fast fashion in the positioning and style, a gentle and beautiful fashion with accuracy, and a professional girl's healthy fashion; the women of the age group covered the age of 14-30; they penetrated shopping malls, street shops, big shops and small shops on the channels.

This is not only the differentiation of individual brands, but also the overall business model innovation of women's clothing management. This is not only the optimal combination of brands, but also the strong guarantee of brand comprehensive competitiveness.

In addition, Liu Jianhai, who is the fashion dealer at the scene, suggested that it would be easier to choose an internationally famous brand.

First of all, internationalized and well known brands are the guarantee of quality and the guarantee of fashion.

It is said that product homogenization is different.

At the same price, the real international brand is often strict and high standard, and the product texture and refinement are better. The design and fashion sense can really grasp the needs of customers and truly reflect the trend.

Secondly, internationalized and well known brands are easier to get shops and easier to get channel care.

Dealers take an unknown domestic brand and take an international famous brand to the market position, talk about the conditions, the result is completely different.

Third, internationalized and well known brands can quickly start the market.

It takes three months or half a year for a general brand to know and remember recognition. But as an international and well-known brand, we all remember that when the shop is opened, there will be a large number of basic customers immediately after the shops are opened.

After three days of meetings, most of the clothing distributors attending the conference expressed their intention to cooperate.

The successful convening of the conference not only sounded the market bugle of SNOOPY women's clothing, but also caused a great sensation in the industry.

In the current turbulent economic environment, the women's clothing industry is also facing many new challenges. Zhen Xin has led a truly international famous brand, and has provided a successful model for the domestic clothing brand operation companies through multiple sub brands, multiple categories of joint attack market and consumer groups.