Making Clothing Brand: Looking For Gold Continuously Like Hourglass.

Brand is the first productive force of enterprises, and is undoubtedly the most important business in the future. value Assets. Otherwise, there will not be so many Chinese enterprises and business managers who are crazy about making brands. But this most valuable asset -- powerful brand It's not easy to get. Just like a pile of gold diggers on the beach. Sand grains In search of gold with hourglass, we need to persevere in sweat and time.

Making a brand is like raising a child.

In the actual business world, most of our enterprises and business managers often have a "quick success and instant benefit" idea. With this kind of thinking, we will inevitably result in many brands losing their jobs and failing to get ahead of them. It is understandable that we can't wait to make the world's top 500 brand overnight. But we feel a little bit of "spoil our growth" or "Haste makes waste", which makes the brand lack of foreshadowing for success.

Whether we cultivate children or brands, we all follow the same principle. We must be psychologically prepared. There should be a long-term brand marketing solution for this preparation. What is more important is to maintain a long-term brand marketing solution. Insist The heart of the earth.

For example, if we want to train our children to be scientists, we should cultivate children's interest in science, and buy many popular science books for children to see. If children are not interested in science, are they interested in painting, can they be allowed to let their parents go on their own? More importantly, once they have identified the direction of their children's training, are they ready to stick to the end? This is the beginning of their parents' training for their children.

Persistence is victory.

As a matter of fact, we need not be so nervous. Everyone will go through the experience of being a child and being a parent. After all, we are all grown up to the present. Therefore, when we return to building a brand, we must think about how to make the brand and how much time and resources we need to spend on it.

Indeed, in the face of compete When challenges become more and more intense, we can see the pressure and anxiety. The key moment for us to test is whether we can stabilize our minds to cope with the changes in market development. If we can survive in the development and change of the market, it is very meaningful to persist in the end.

We must know how to stick to this principle. During the spring and Autumn period and the Warring States period, the ruler of the Wei, Zhao, Han, Qi, Chu and Yan six countries participated in or launched a war in order to compete for hegemony. Only the emperor of Thailand, Qin Xiaogong, adopted the reform of Shang Yang. He insisted on "keeping the troops in action" secretly developing the economy, enriching the country and strengthening the army, and saving the good for ten years. This laid a solid foundation for the unification of the six countries in Thailand.

Starting from the reality of the enterprise

In addition, we must proceed from the reality of enterprises. This is a very important principle. Chinese enterprises lack time and experience in building brands, compared with the time and experience of brands in European and American countries. We must see clearly this weak link, which is not to encourage the aspiration of foreign enterprises, but to let us know the facts. In addition, according to the development history and strength of Chinese enterprises, a large number of Chinese enterprises are not equipped with the resources to build the world's top 500 brands. This is also a more realistic situation.

For example, in the brand positioning, there is a clear differentiation characteristic. The basic brand elements design, such as brand logo design, brand standard color unification, brand packaging and other basic brand elements design, adhere to the basic work of these brands, so that the brand has a basic foundation. When we insist on this to a certain extent, once the resource conditions and external market environment are ripe, we can beat the gongs and drums, and realize the dream of the world's top 500 strong brands.

Our Chinese enterprises and business managers should always remember that Rome is not built in a day, but it is not one or two days to build a brand. If we must find a shortcut to build a brand, then we suggest that we first look for the right person, and then push the brand to do well under the impetus of the people, and the brand will naturally grow up.