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    Thick Street Shoe Industry: Branding And Action Are Becoming Increasingly Prominent.

    2011/12/17 17:33:00 38

    Prominent Brand Of Houjie Shoe Industry

    The latest data show that

    Houjie shoe industry

    Output value exceeded 20 billion yuan, footwear industry

    Upgrading pformation

    Obviously accelerated.

    Branding

    The driving role is more prominent.


    Shoe industry is one of the three pillar industries in Houjie town. It is also the upgrading demonstration zone of Guangdong industrial cluster and the first batch of Dongguan's key supporting industrial clusters.

    There are 432 shoe factories in the whole town.

    Matching

    There are more than 800 manufacturing enterprises, including leather, shoe machine, shoe material and hardware, with 144 thousand employees. The annual output of shoes is 520 million pairs, accounting for 4.8% of the output of the world footwear industry, with an annual output value of 20 billion 720 million yuan, accounting for 59.6% of the total industrial output value of the whole town.

    In 2010, Houjie Town's footwear export value accounted for 1/4 in the whole province, and was known as the world shoe factory.

    Houjie Town has also undertaken nearly 30 world famous shoe craft production, such as WAL-MART and Dupont, and guided local private shoe enterprises to cultivate 35 famous domestic brands, such as Di Bao AI, women, and so on, 5 of them.

    Shoe enterprises

    He was named "top 100 leather and footwear enterprises in Guangdong".


    Houjie Town speeds up the pformation and upgrading of the footwear industry through the establishment of a multi form innovation platform to stimulate the footwear industry to achieve high growth and expansion.


    At present, 180 shoe enterprises in Houjie Town have set up R & D institutions, including 7 open service R & D centers, 120 technological innovation and pformation projects, and 48 production and research achievements pformation projects.


    Spectators visited the procurement, built 6 shoe products markets, and 12 shoes materials markets, including 4 trade streets, such as Laos, Chen shoes, electronics, shoes, trade, 1 belts, and leather products such as Laos and leather products. They attracted thousands of domestic and foreign shoe manufacturers, including the United States, Brazil and Japan. They engaged in leather and raw materials distribution enterprises more than 800, engaged in footwear trade more than 700, shoes and shoe machines accounted for 56% of the province, so that the whole town footwear industry changed from OEM processing to independent R & D brand, from export oriented to export and domestic sales growth synchronously, forming a perfect industrial chain of manufacturing, creative research and development, product sales, raw material procurement, and gradually moving towards the creative industry. Houjie town also makes full use of the two annual China (Dongguan) international shoe material and shoe machine exhibition to promote more than 1000 shoe companies and nearly 60 thousand professionals.


     
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