Children'S Living Hall And CHIC Leap Together In The Future

From the initial small-scale workshop production mode to the group oriented production mode of the brand LED market gradually, the Chinese children's clothing industry is becoming a hot spot in the garment industry in the increasingly mature development process.

On CHIC2012, children's wear will become another focus of China's clothing industry.

"Let's care for children together, care about their growth and pay attention to their future" is the central idea of children's life hall, because children are our future.

In 2012, the organizers put CHIC

As one of the eight exhibition halls of CHIC, the children's wear hall will organize colorful activities during the CHIC2012 period, and continue to create the concept of "children's living hall", including the 2013 spring and summer children's wear trends and the trend exchange meeting during the exhibition, children's art exhibition, dream carousel, overseas children's wear collection and other theme activities.

Meanwhile, the children's life hall will work together with Constantine fashion planning group in Italy to explore the trend of children's wear.

Provide information about fashion trends for enterprises, and promote enterprises and internationally renowned fashion planning.

About the brand story of "three point water"

Taking "water" as the cultural connotation, the "three points" symbolizes the "happiness, health and growth" of children. During the CHIC2012 period, the children's clothes of Zhejiang's three point water children will once again ascend to the stage of CHIC with their unique brand concept.

Since joining CHIC for the first time since 2009, the three point water has never stopped working with CHIC.

CHIC is a magic weapon to expand the brand awareness of children's clothing at three o'clock.

Speaking of the preparations for next year's exhibitors, Wang Dong, director of marketing for children's wear at three o'clock, spoke with great interest: "what CHIC touches me most is that the exhibition is full of branding and colorful clothes.

I feel the pressure of competition urgently. We must consider how to guide the demand of consumers, how to make the voice of consumers interact with our clothing brands to resonate. "

During the exhibition next year, three point water has applied for about 120 square meters of booths to highlight the brand story of children's clothing at three o'clock, create a creative children's Experience Hall, and create a brand image through direct sensory impact.

When it comes to the trend of children's clothing in the next few years, Wang Dong told the "textile and clothing weekly" that at present, the domestic children's clothing market is in an unsaturated state.

With the younger generation as parents, the "after 80" will gradually become the mainstream group of children's clothing consumption.

The Post-80's have a high degree of acceptance of fashion and have their own judgement and requirements for fashion. Naturally, they will have the same needs for children's clothes.

Therefore, a new round of escalation of children's clothing consumption will be fully started.

Brand consumption will gradually become the mainstream of children's clothing consumption. A well known brand will become the first choice for young parents to buy their children.

At the same time, e-commerce has brought new business opportunities for children's clothing development. Children's clothing online shopping market will be further expanded and developed.

"Di Zi" wants to borrow CHIC to go up the stairs again.

During the CHIC2012 period, the brand "JO JO" and "D Zi" of Shenzhen Di dress company will be unveiled again.

Founded in 2002, as a younger group of children's wear market in China, its main business is "JO JO" which is mainly based on black and white, and the top two brands of children's clothing "D".

Since 2009, Di has joined hands with CHIC. Today, Di has developed into a large garment company integrating design, production and internal and external trade.

Zhang Ping, director of Di Di planning, said that during next year's exhibition, Mr. Di will promote the company's brand image with the help of CHIC platform.

"We hope to make the brand sophisticated, high-end, brand image building as the first goal, and there is not much demand for volume."

When it comes to competition in China's children's wear market, Zhang Ping thinks

"Jiyue music" will support CHIC for a long time.

Since its appearance in CHIC in 2010, Ji Jile (JJLKIDS) has been creating brand success.

Ji Jile is a children's clothing brand owned by Friven & Co group, a listed company in Singapore.

Since its entry into China in 2008, it has brought "JUST JOYFUL LIFE, a dream and happier" brand culture and bold colors to China.

At present, Ji Ji Le has set up more than 200 franchises nationwide.

Recalling Ke Mingtao's first participation in CHIC in 2010, director of operations, Mr. remembers, said that Ji Ji Yue had applied for more than 160 square meters of booths and said that CHIC would be an important event that they took part in every year.

In last year's exhibition, the two quarter of Chongqing and Hunan provinces were the agents of the season, which was a great impression on Ke Mingtao during the CHIC period.

Ke Mingtao, director of operations, recalled: "Hunan's agents have not come to CHIC several times. They recognized our brand last year and reached an agreement on cooperation.

Now their shops are already in operation. "

Ke Mingtao said that in the next quarter of the year, music will continue the image of "retro European amusement park", expand the booth area and consider increasing the promotion of some children's clothing products.

Speaking of the development of Chinese children's clothing in the past ten years, Ke Mingtao sighed, "it is much better now than it was ten years ago.

At that time, it was mainly imitation. Many famous brands went abroad to buy editions.

At that time, a lot of children's clothes with design sense were mainly based on foreign trade. Later, some domestic brands began to research and develop, but at that time, the design was only a simple imitation, for example, just printed the image of Disney to children's clothing, and then the design style of South Korea was dominated by black and white.

In Ke Mingtao's view, in recent years, there have been great changes in the domestic children's wear industry: the most obvious is that the awareness of the consumer groups has been improved, and they put forward higher requirements for children's fashion sense.

For example, some public influence events have aroused consumers' concern about children's health. From eating to dressing, children's health problems have begun to attract people's attention.

Therefore, in the industry, children's clothing technical indicators have also developed a new program.

Ke Mingtao said that over the past two years, product diversification and brand diversification have become the mainstream of the market. Nowadays, children's clothing has jumped out of the pattern of imitation adult dress.