The Cosmetics Brand Agent Teaches You How To Choose The Right Products.

藥品代理商成功運作一個品牌的關鍵因素是什么,靠廣告炒作?還是人員促銷?這些都是過去做市場的主要條件;然而隨著市場環境發生變化,單純廣告或是人員促銷已不能決定成敗,選擇好的產品才是致勝的根本條件! 　　如何選擇一個合適的產品? 　　1、品牌知名度：經銷商都希望做知名度高的產品,但是知名度較高的產品往往利潤比較低,占資金多.所以實際上資金回報率不高. 　　2、產品品質保障：如果一個產品投入了資金,突然出現產品質量問題可能導致前功盡棄;好的產品上市前都會經過反復測試驗證.如康美欣藥妝在上市前都會經過醫院應用,其實在醫院的銷售并不賺錢,目的是經過醫生使用后的評價,是否沒有副作用,是否功效肯定.滿意的產品才正式推向市場. 　　3、價格合理：化妝品類的定價是由企業決定的,代理商往往尋求最低折扣,而忽略了產品的定價是否過高.

The main points of the product, and also the capital, are constantly being introduced, but they are always kept in the twenty products. This is the most effective quantity. 5, choosing a long line product, the time for short-term speculation has passed. Kang Mei Hsin cosmetics only made less than ten products in the first three years, but focused on R & D products, and made a solid market. This is a lot of domestic cosmetics are not willing to do. 6, the product features: at present, there are many explanations for cosmetics, but the most essential part of cosmetics is the need for channels (pharmacies) to guarantee sales, and Kang Mei Xin herbal medicine insists on doing this, so it is the most attractive ingredient in many domestic cosmetics. 4, the number of varieties is moderate, and there are many brands. In fact, many of them are duplicated. Too many varieties are difficult for consumers to choose.